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Bus499 Apple Case Study

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Submitted By humptydumpty
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Describe the key strategic challenges facing Apple Computer.
Apple's is currently a very innovative company. It has gone through many ups and downs over the past 30 + years. From a successful company that brought in millions thanks to 2 guys a garage and a dream, to Steven Jobs, one of the founders, walking away from the company and in the process causing competitors to acquire ideas due to legal mistakes. Eventually, Apple came back, thanks to Jobs rejoining and also because of the introduction of iTunes. But securing their information from this highly competitive industry is just one of their challenges.
Jobs have been known, by companies that work with Apple, to be very controlling according to Hitt (2011). Perhaps this is because of his previous mistakes. Now that he has accomplished so much, he can’t afford to have a slip up. He wants his company to be ahead of its competition and being in control of the production is a challenge that he cannot afford to fall short on.
Another challenge is new technology. As Apple introduces new ideas and new technology, competitors are taking notice and constantly trying to out- do them. An example is the Android phones and tablets which is similar to the iPhones and iPad. Staying ahead of current technology is a constant battle. Describe the dimensions along which company success can be measured.
In order to have a successful business, it is important to work efficiently and effectively. This can be done by delegating effectively to others within the business. It can also be accomplished by building strong relationships with its employees and management team as well as vendors and consultants. These strong relationships can create opportunities for all involved in the relationship and creates a positive work environment and makes everyone more eager to strive.
It also important for a company to

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