...Sharetha Williams Case Study 1 Business Research Methods BUSI 600 July 13, 2013 Abstract Penton Media is a publishing company that caters to many popular magazines such as Industry Week, Machine Design, and Restaurant Hospitality. Currently these magazines have seen declines in publication reader service cards. The purpose of these cards is for the customer to be able to order product and services through the magazine companies. What we will explore in this case study are two questions that are asked to see how Penton Media can better improve their partners. The first question is asking to build the management-research question hierarchy. The second question that is asked what ethical issues are relevant to this study? Each will be explained in this research. 1. a. The management dilemma Penton Media, a publisher of business magazines, experiencing a decline in numbers of reader service cards being returned, showing a smaller number of reader enquiries and a decline in numbers of sales leads for advertisers. b. The management question How can Penton Media increase the number of reader service cards being returned by readers? How do we increase the use of publication reader service cards? Is this still a viable option to request information about a product or service? c. The research question (s) Instead of requesting product or service information by mail, should the publisher use other response options such as sending an e-mail, visiting an advertiser’s website...
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...Case Assignment 2 By: BUSI 600 Liberty University Describe the sampling plan. Analyze its strengths and weaknesses. The sampling plan that Penton utilized for the basis of their research required several steps in the process to determine the correct population of users to poll. The process began with a phone questionnaire that was targeted to the Penton readership from a very large database. From there, Penton sent a pretest, this time by mail, to another user group. The final study was then sent to 4,000 decision makers from the Penton database (Cooper & Schindler, 2011). There are many strengths to the approach that Penton used for this study. To begin, the level of confidence was 95% with +/-4 percent for a margin of error. This is actually common when conducting a sampling plan (2011). Penton achieved this probability determining that 676 of the 710 respondents were the decision makers of their respective organizations. These individuals were also weighted according to the cell that they were assigned. There were 42 cells representing seven industries by six job titles, which allows Penton to see which individuals could be identified as the most desirable participant to the study. This is an effective method for identifying the participants, because Penton now knows who the decision makers are within the organizations they work for. If the respondents were allowed to be random, the data would not be true to the goal of the research, which aims...
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...DB Forum 3: Chapters Three through Five Dominic Bagley, Marieli Colon Padilla, James Engstrand, Charleeta Latham, Kemakolam Ohale, Deidre Wilson Liberty University BUSI 600 Dr. Shawna Wentlandt September 6, 2014 Forum 3 Management Setting Concepts, Constructs and Operational Definitions (3.3) Cooper and Schindler (2014), articulate that research requires the exploration of various questions in order to organize, understand, explain and forecast phenomena. These research inquiries must be guided through agreed upon definitions of the questions used to build the research product. These questions contain or use concepts, constructs and definitions (Cooper et al, 2014, p.50). A concept provides a common method for communicating information; it is a group of meanings and characteristics that impact events, objects, conditions, situations and behaviors (Cooper et al, 2014). Constructs are often abstract concepts; in fact concepts and constructs are easily mistaken. A construct is created by pairing less complex, more hardened concepts which provide a defined image or abstract idea enabling the researcher to organize the theory building purpose (Cooper et al, 2014). In research, definitions of concepts must be clearly defined by all parties involved in conducting the research. This will safeguard the integrity of the research. Without this synchronized understanding of definitions the output of the research will be damaged. Definitions in research...
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...Literature Review: Strategic Management BUSI 600 Business Research Methods Thomas Sheppard Liberty University October12, 2012 Abstract In order to have a successful study, a review of the literature will be undertaken. Then the methods and standards that were used will be addressed, and any questions that are being considered for further research into the area of strategic management will be discussed. From that point, it is vital that conclusions be drawn and recommendations be offered to wrap up the study. Without these components, it is often not clear whether a researcher has a thorough understanding of what the study was designed to do, and it is also not clear if said researcher is certain as to what else should be done in the area and should be questioned when it comes to that particular issue. In short, studies without these components lack completeness and that can make it difficult for anyone in the future to use the study as a jumping off point for similar studies or studies into related issues. The concept of strategic management is one that is highly important to organizations around the world (David, 2009). It involves taking a look at the top management of a company and the resources that management team is using on behalf of the company's owners and in order to show a specific level of performance. The mission, vision, and objectives of the organization must be examined, and it is necessary for them to...
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...C . T . Bauer C o ll ege o f Busi ness Suppl y C hai n Managem ent D epar tment o f D ec i si o n an d Info r mati o n Sci ences Managing Productivity and Quality Mondays and Wednesdays (Melcher 114) Fall Semester, 2014 Professor: E-mail: Office: Office Hours: Course Website: LinkedIn: Course Materials: Books: Widely available at a discount through online retailers such as amazon.com The Lean Toolbox: The Essential Guide to Lean Transformation, Fourth Edition John Bicheno & Matthias Holweg, PICSIE, 2008/2009 Velocity: A Business Novel Dee Jacob, Suzan Bergland, and Jeff Cox, Free Press, 2010 The Memory Jogger 2, Second Edition Michael Brassard and Diane Ritter, Goal/QPC, 2010 (www.goalqpc.com) The Lean 6 Sigma Deployment Memory Jogger, Second Edition Jaime Villafuerte, Goal/QPC, 2013 (www.goalqpc.com) Cases and Articles: HARVARD BUSINESS REVIEW: https://cb.hbsp.harvard.edu/cbmp/access/27592786 NOTE: HBR articles and cases must be purchased to comply with copyright restrictions Dr. Bradley Miller bmiller11@uh.edu Melcher Hall, Room 270A Immediately following class or by appointment Blackboard http://www.linkedin.com/pub/bradley-miller/63/7a5/66a/ UH LIBRARY: http://guides.lib.uh.edu/MPQ (free) BLACKBOARD: Course Documents Folder (free) Course Notes & Resources Note slides are posted to Blackboard (Course Lecture File) prior to each class meeting Practice Problems, FAQs, Exam Reviews, Project Assignments are updated frequently Technology Microsoft...
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...BUSI 600 Liberty University September 20, 2013 Discussion Board Forum 5 This paper will attempt to answer varies questions from chapters nine and ten. The questions asked and answered pertain to ethical problems, experiments and their designs. After reading this paper you should know that there are some ethical issues when it comes to experimental research. You should also understand and become aware of the steps you should take to accomplish a well-planned experiment (Cooper & Schindler, 2011, p.206). There is information about the types of experimental designs and how they are different. Also discussed are the three communication approaches. Question 9.4 What ethical problems do you see in conducting experiments with human subjects? The question of “what ethical problems do you see in conducting experiments with human subjects?” is truly a multi-layered opinionated question that forces a person to ask “what would be the most responsible way society could condone such acts and what could be the worst case scenario?” The first step in analyzing this question is to define ethics. Ethics is defined as “norms or standards of behavior that guide moral choices about our behavior and our relationships with others” (Cooper & Schindler, 2011, p. 32). The key issues of ethics in experimentation relate to benefits, deception, informed consent, debriefing participants, and the right to privacy (Cooper & Schindler, 2011). It is important that the researcher “discuss the study’s...
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...BUSI 600-B10 Abstract Ethics can be defined as standards or norms of behavior that often guide the moral choices that human beings make as they relate with one another. On the other hand, there are several definitions about the human subject. The review will demonstrate that there are several different ethical and unethical issues that are involved in research. Participants must have some type of trust in the researchers, and have expectations of being treated with the upmost respect. This study shows the structure that participants expect as well as some of the areas that could be perceived as unethical treatment and why it should not happen. Ethical Treatment of Participants Introduction In research, one of the main goals is to ensure that activities undertaken does not harm or cause advance consequences that can lead to suffering. Even though most researchers achieve this goal, there are cases whereby unethical activities are invasive and leads to non-disclosure. This is particularly common with respect to the violation of respondent confidentiality, misrepresentation of results, invoicing irregularities, deceiving people, and avoiding legal liabilities among others (Smith, 2003). Therefore ethical questions are frequently philosophical in nature and hence most researchers do not have a general agreement while trying to answer such questions. Nonetheless, the norms of the society dictate the obligation of individuals in the research process (Smith, 2003). These...
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...BUSI 600 - Literature Review Tony Hinds Liberty University Dr. Janet Jones October 11, 2013 Abstract The purpose of this literature review is to identify, discuss, and address gender discrimination in the workplace. Due to the broad spectrum of research regarding gender discrimination, this paper will primarily focus on women and pregnancy discrimination. This paper will attempt to uncover the obstacles and challenges experienced by women as they are subjected to the employment process and, if accepted for employment, what could await them within their workplace once they begin working. The statistical data collected and compiled within this literature review will attempt to support and prove that discrimination still exists today. The laws and regulations enacted within the United States to protect employees from the discriminatory practices of employers and whether they are adequately enforced will be discussed at length. Introduction There are thousands of discriminatory cases each year brought against corporations and employers by their employees and/or formal employees. The discrimination against individuals on the basis of gender is most prominent within the employment process, but also exists in the workplace after the acceptance of employment. Gender has been the subject of workplace discrimination and litigation for many years and recent data indicates that this trend is continuing. These types of discrimination are spread widely to include the assignment...
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...Literature Review – Survey Sampling Matthew King Liberty University BUSI 600-B13 LUO Dr. Shawna Wentlandt September 27, 2014 Abstract Conducting a survey is an incredibly fruitful method in gathering informational data related to a particular field or idea. When conducting that survey, one of the first questions to answer is who will partake in the survey. The methodology employed to determine how many, and the parameters of who will be surveyed is known as sampling. This literature review will summarize and synthesize many articles on the topic of sampling. Introduction Literature Review Purpose This literature review will summarize and synthesize over twenty-four articles related to the science and art of survey sampling. Sampling for a survey is paramount to the research as it ensures accuracy of polling a population. An understanding of sampling will not be necessary to the comprehension of this review. It serves to introduce the reader to survey sampling in general, while acting as a quick handbook to sampling. Those with a beginning interest should be able to use this review as a first step into sampling science. Each section should provide a further understanding of sampling from the various articles reviewed. Literature Review Outline The literature review will begin with an introduction section to survey sampling. The history of survey sampling will be shown by the articles reviewed. Following an introduction to sampling, methodologies used in sampling...
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...Michael C. Knapp Cases in Auditing , 2003 Ethics case enron corporation John and Mary Andersen immigrated to the United States from their native Nor-way in 1881. The young couple made their way to the small farming community of Piano, Illinois, some 40 miles southwest of downtown Chicago. Over the pre-vious few decades, hundreds of Norwegian families had settled in Piano and sur-rounding communities. In fact, the aptly named Norway, Illinois, was located just a few miles away from the couple's new hometown. In 1885, Arthur Edward An-dersen was born. From an early age, the Andersens' son had a fascination with numbers. Little did his parents realize that Arthur's interest in numbers would become the driving force in his life. Less than one century after he was born, an accounting firm bearing Arthur Andersen's name would become the world's largest professional services organization with more than 1,000 partners and op-erations in dozens of countries scattered across the globe. think straight, talk straight Discipline, honesty, and a strong work ethic were three key traits that John and Mary Andersen instilled in their son. The Andersens also constantly impressed upon him the importance of obtaining an education. Unfortunately, Arthur's par-ents did not survive to help him achieve that goal. Orphaned by the time he was a young teenager, Andersen was forced to take a full-time job as a mail clerk and attend night classes to work his way through high school...
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...Strategic Management Analysis Tools BUSI/600 – Business Research Methods October 14th, 2011 Abstract In this paper the author has decided to conduct an in-depth analysis on the strategic management analysis tools. In this paper the author will speak on several types of analysis tools and distinguish how each has a distinguishing role in the organizations planning process. In this literature review, the author will cover the SWOT Analysis, the PEST Analysis, the Value Chain Analysis, Porter’ Five Model, Four Corner’s Analysis, Boston Consulting Group Growth-Share Matrix, General Electric Matrix, and the Strategic Early Warning Systems. Hopefully, after the completion of this review the readers will have a clear understanding of how each of the analysis operate and can be applied to any organization or group. SWOT Analysis The SWOT Analysis is a technique that was developed by Albert Humphrey, who was in charge of a research project in the 1960’s and 1970’s at Stanford University using data from many organizations over the world. The ultimate goal of the study was to reveal why corporate planning was failing. After the results were formulated, Humphrey could identify many areas of concern and the tools Humphrey needed to investigate each of these areas were called a SOFT analysis (Ghazinoory, Zadeh & Memariani, 2007). Humphrey and the team used the categories “What is good in the present is Satisfactory, good in the future is...
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...Running Head: LITERATURE REVIEW: HALO EFFECT 1 Literature Review: HALO EFFECT NO NAME GIVEN HERE Liberty University BUSI 600-B04 21 January 2013 LITERATURE REVIEW: HALO EFFECT Abstract 2 The term “Halo Effect” has several definitions. In conducting business research, it is important to understand which definition is to be used and apply that definition to the problem at hand. In this paper, we will attempt to define the correct version of the halo effect as it applies to this literature review. This paper will then look at the history of the halo effect in business and define how it is being used today. During the writing, examples and studies regarding the halo effect that have already been completed will also be reviewed to see if the halo effect can genuinely and repeatedly be used in business to increase profits or generate revenues. LITERATURE REVIEW: HALO EFFECT Literature Review: Halo Effect Introduction Definition When discussing and researching the term “Halo Effect” the various definitions of the 3 phrase must be reviewed. Once reviewed, the researcher then has the responsibility to determine which definition best fits their research question at hand in order to best formulate the research design and subsequent answer. One of the definitions of halo effect is from the textbook Business research methods by Donald Cooper. It is defined as “error caused when prior observations influence perceptions of current observations” (Cooper & Schindler...
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...Business Plan Hotel LUX: it starts here Kristel Lako 120547 Vivian de Lange 121181 Anne- Sophie Kersten 121104 Nadia Hassoune 123094 ------------------------------------------------- Team assignment Business Plan Team managers: R. van Ginneken & Maarten Staps Deadline: 07-6-2013 Class: 1HM 14 Vivian de Lange 121181 Anne-Sophie 121104 Kristel Lako 120547 Nadia Hassoune 123094 Executive Summary "When there is true hospitality, not many words are needed" The core purpose of this report is to show an idea of a feasible business hotel in Munich. The business plan explains all points, while going into debt in accounting, finance, marketing and Human Resource, why this concept will be profitable on long term. Hotel LUX is a 4 star business hotel and the main target group will be young entrepreneurs and local partners. The hotel is strategically located in the city centre of Munich and it enables its guests to be at the heart of the business community. The long-term goal of hotel LUX is to become one of the top choices in Munich for temporary lodging. This will be accomplished by creating a differentiated experience capitalizing on personal service, the facilities that the hotel provides and its unique location in one of the most attractive places in Germany, for business as well as leisure guests. We plan to be more than just lodging and accommodation and we aim for a social and warm atmosphere to relax in, and an inspiring...
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...Title: Foreign Direct Investment in Retail in India: Good or Bad? Name: Amit Rohilla*, Manoj Bansal** Official Address: *Department of Commerce, Gargi College (University of Delhi), Siri Fort Road, New Delhi-110049 ** Department of Commerce, R. K.S. D. (P. G.) College (E), (Kurukshetra University, Kurukshetra), Ambala Raod, Kaithal-136027 Email id: *rohilla_amit@yahoo.co.in; ** manoj.bansal.5686@facebook.com Phone/fax number of author(s): *+91-8860-82-8731; **+91-9812-39-4945 A brief biographical note of the author(s): Amit Rohilla [M. Com., MBA (Finance), M.Phil. (Finance)] is currently Assistant Professor of Commerce at the Gargi College, University of Delhi, Delhi. Earlier he has worked as a Lecturer in R.K.S.D. (P.G.) College, Kaithal (Haryana). He is an active researcher and a teacher with an experience of more than 4 years in commerce and management. He has four papers to his credit out of which one has been published in South Asian Journal of Marketing and Management Research (SAARJ). He has also attended five seminars and one workshop. His area of interest is Finance and Marketing. Electronic copy available at: http://ssrn.com/abstract=2163952 Title of the page: Foreign Direct Investment in Retail India: Good or Bad? Abstract: Indian retail industry is a sunrise sector and many global players are willing to enter this. Indian retail industry is one of the pillars of the Indian Economy. Since 1991, when the policy of the liberalization was introduced by the Indian...
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...| | |Courses offered are subject to changes. | | |Updated information on the courses will be sent to successful candidates by Aalto | | |University, School Of Economics. | | | | | |*The same course can be transferred only as 1 course. | |First Level Modules | | |ACC1006 Accounting Information Systems |International Technology Venturing | |BSP1005 Managerial Economics |TU91.2010 Managerial Economics | |MKT1003 Principles of Marketing |23A00210 Introduction to Marketing (6 ECTS)...
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