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Busines Insights

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Future Flavor Trends in Soft Drinks
New opportunities for natural, healthy, and exotic flavors
New Ingredients Report - Published November 2008

Importance of health trends in the drinks industry over the next 5 years

Source: Future Flavor Trends in Soft Drinks

Key questions answered by this report...
• • • • • • What are the key emerging trends and opportunities in soft drinks flavors? Which drinks and flavor manufacturers drive innovation in this area? What are the most common and fastest growing flavors in the soft drinks categories? Which new product launches featured emerging flavors and how were they marketed? What are the top flavors in new products claiming to be natural, organic or high in antioxidants? Which drinks industry trends within health and indulgence do industry executives consider the most important?

Identify and anticipate the key innovation trends and new product opportunities in soft drinks flavors with this new management report...

Business Insights’ Ingredients Series
Business Insights is developing a unique new series of reports that identifies key trends in ingredients, future innovation and growth opportunities. We are using our strengths in analysis of the food and drinks markets to provide new insight on developments in ingredients. Ingredients companies are facing a new set of challenges as ongoing consumer demand for healthy and indulgent products creates both new growth opportunities and commercial pressures. Trust and transparency have become more important particularly in accounting for health claims of new ingredients, their ethical and environmental credentials and their provenance. In health, legislation affecting claims and product safety are changing, meaning functional ingredients will be subject to increased scrutiny. In addition, growing consumer experimentation and acceptance of novel...

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