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Busines Plan

In: Business and Management

Submitted By jhall83
Words 4670
Pages 19
Executive Summary

Belle` Fashion is a new apparel store that caters to the general public nationwide via the web. Belle` Fashion is located in Cedar Hill, Texas. Belle` Fashions focus is to provide beautiful clothing and accessories to all population young and old. Belle` Fashion and accessories, and position ourselves as the top retail store servicing this particular market.

Our intentions are to obtain 80% market share and become a central hub of shopping activity for the national and local general public population.

Belle` Fashions will be located at 131 West Belt Line Road #4, Cedar Hill, TX 75104, south of Dallas, Texas. Belle` Fashions has centralized itself directly in position to the residential location and social activities of our target market. We believe that this is critical to our initial success and long-term growth.

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1.1 Objectives

1. To create a shopping environment that caters to the apparel needs of the urban General public on a local and national level.

2. To earn 80% market share and become the number one fashion apparel store in southeast Dallas, TX and achieve name recognition in the local community.

3. To receive a 50% profit margin within the first year.

4. To have a customer base of 1,500 by the end of the first operating year.

5. To achieve a net profit of $75,000 by year two and $100,000 by year three.

6. To be an active and vocal member in the community supporting agricultural events, and organizations working with children.

1.2 Mission

Belle` Fashion mission is to offer quality clothing in an assortment of sizes and styles to accommodate all varying body styles and shapes.

1.3 Keys to Success

In order to succeed in the apparel industry Belle` Fashions must:

• Carry an assortment of sizes to fit the more ample frames of their

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