...Developing and Writing an Argument MGT/521 October 19. 2012 Developing and Writing an Argument In this paper I will argue the pros and cons of a decision to obtain a Master’s in Business Administration in the current global business environment. According to a peer reviewed journal article, “There's strong evidence that earning an executive MBA can boost your career. Last year, 43% of students enrolled in executive MBA programs received promotions, up from 34% in 2004, according to the Executive MBA Council” (Beau, (2007, April 23). Going forward, a Master’s in Business Administration usually requires one to two years of additional full-time study after a bachelor’s degree. According to the Bureau of Labor Statistics management professions are expected to thrust by the thriving economy and business advancements. Thus, this is the main reason that I decided to obtain my Master’s in Business Administration. After obtaining my Bachelor’s Degree in Business Management in June 2012 I decided to go forward with my educational goals. My goal is to get into the field of administrative services. Administrative services managers support the services of an organization. I am currently in the cosmetology industry and plan to stay within this industry. As an administrative service manager my function would be to coordinate supportive services of an organization, plan, preferably in a respected salon chain, and lead the activity within that organization. “Employment of administrative...
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...Master in Marketing and Brand Management Part of the MSc in Economics and Business Administration Understanding consumers and markets in a brandnew world www.nhh.no/study MSc in Economics and Business Administration NHH Welcome Welcome to NHH Founded in 1936, NHH is the leading business school in Norway. It is the first choice for Norwegian students and for the Norwegian business community. We have 3,000 full-time students, most of whom continue from their Bachelor studies in economics and business administration onto one of the Master of Science (MSc) options at NHH. Other programmes include international doctoral programme in accounting, economics, finance, management science and strategy and management. NHH also has the longest established Executive MBA programme in Norway. The MSc in Economics and Business Administration is a key element in this portfolio of programmes. It consists of eight distinctive profiles, of which three are offered for international students: Energy, Natural Resources and the Environment (ENE), International Business (MIB), and Marketing and Brand Management (MBM). The master specialisation in International Business is designed for highly motivated individuals who want a high quality education to prepare them for a career in international business. The programme will equip students with the right mix of analytical and practical skills, together with a cultural understanding, that is crucial for succeeding in today’s globalised...
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...Management 22 (International Business and Cross-Cultural Management) Jan Ray O. Macanas 3rd Year BSBA FM The Importance of Investment in an Emerging Country Developing countries, also known as emerging markets, are becoming the driver of global growth. It is expected to grow two to three times faster than developed countries like the US according to the International Monetary Fund. And because of the growth many investors are being pulled in to invest to some emerging markets. This growth is very important among investors because it simply enables them to foresee the future of their investment. (Forbes. “What Makes Emerging Markets Great Invesment?”.www.Forbes.com.) China has become a leading foreign investor among all emerging countries, According to the main stream of international business literature on the topic of multinationals from emerging countries, there are generally five motivations for multinationals to invest abroad; they seek resources, technology, markets, diversification, and strategic asset. A careful analysis of the data and the investment by Chinese multinationals indicates the similar motivations provided by China. Chinese government has, to a great extent, played a crucial role in shaping the structure of the country's outward investment; this is consistent that China's FDI has been part of the government's development scenario. Since the 1980s, the government has required the overseas subsidiaries to achieve one of the four goals--introduction...
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...Resty Je Fernando BSBA MM-4 MME2 (International Marketing) Business confident of 8% GDP growth under Duterte [pic] MANILA, Philippines - A Philippine economy growing by eight percent should not be a problem under the incoming administration, local business groups said. Business groups led by the Philippine Chamber of Commerce and Industry (PCCI), Management Association of the Philippines (MAP) and the Philippine Exporters Confederation Inc. (Philexport) agreed that achieving an eight percent gross domestic product (GDP) growth for the country is not a question of if but a question of when. “I would think it’s a possibility, especially with the incoming administration’s planned push for agribusiness. In the past, instead of growing, our agribusiness has taken a step back. Given how strong our economy is now and if we put more on agriculture, then eight percent GDP growth is definitely a possibility,” PCCI president George Barcelon told The STAR. “Given the fact that we know he (incoming president Rodrigo Duterte) is an implementer, definitely six percent is very achievable this year. In fact, we might be surprised it might even go as high as eight percent during his term,” MAP president Perry Pe said in a separate interview. Philexport president Sergio Ortiz-Luis Jr., meanwhile, said the incoming administration’s strong focus on micro, small and medium enterprises (MSMEs), ease of doing business, human capital, infrastructure development, and increased...
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...INTRODUCTION Business is an organization involved in the trade of goods, services, or both to consumers. Business is prevalent in capitalist economies, where most of them are privately owned and provide goods and services to consumers for profit. An organization or enterprising entity engaged in commercial, industrial or professional activities. A business can be a for-profit entity, such as a publicly-traded corporation, or a non-profit organization engaged in business activities, such as an agricultural cooperative. Businesses include everything from a small owner-operated company such as a family restaurant, to a multinational conglomerate such as General Electric. To "do business" with another company, a business must engage in some kind of transaction or exchange of value with that company. In this sense, the word "business" can be used to refer to a specific industry or activity, such as the "real estate business" or the "advertising business". Business is an economic activity, which is related with continuous with regular production and distribution of goods and services for satisfying human wants. According to a 2012 Michigan State University survey of 3800 employers, business majors received the best job prospects coming out of the U.S. recession. Business degree holders can choose from a variety of possible career paths, starting with business training programs in major companies. Other jobs common to business majors include analysts...
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...ASB-3101 HUMAN RESOURCE MANAGEMENT Credits: 10 Contact hours: 23 Semester: 1 Pre-requisites: ASB-2104 Module organiser: Sally Sambrook Note: This module is available through the medium of Welsh (ACB-3101). Aims: To examine issues and developments in the field of contemporary human resource management (HRM). To develop an understanding of the complex issues facing human resource (HR) specialists and line managers in meeting their responsibilities for selecting, deploying, training, appraising, rewarding, relating to and retaining human resources. Learning Outcomes: On completing the module, students are expected to be able to: • Explain the contribution of the HR function to corporate strategy; • Discuss the processes of recruitment, assessment and selection; • Outline activities involved in developing human resources and facilitating learning; • Explain the link between rewards, motivation and performance; • Critically evaluate the changing employment relationship, assessing the role of trade unions and other forms of employee involvement. Module Content: • History of the HR function, theories and models of HRM; • The roles and responsibilities of stakeholders in HRM; • The changing nature of work, managing diversity, technology and flexibility; • Human resourcing: recruitment and selection, human resource planning; • Reward and performance management; • Employee relations, employment legislation...
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...2014 | | | [ MARKETING PLANNING] | | Executive Summary A promoting arrangement may well be a lot reaching outline that plots associate association's general advertising endeavors. A promoting methodology are acknowledged by the advertising combine, that's painted in step four. The last venture the entire time is that the showcasing dominant. The promoting arrangement can work from a pair of focuses: system and techniques. In many associations, "vital arranging" may well be a yearly methodology, unremarkably covering simply the year ahead. Sometimes, some of associations would possibly take a goose at an inexpensive arrangement that extends three or lots of years ahead. Here we have a tendency to tend to mentioned the marketing organize procedure in three tasks: compile marketing audit, formulate a marketing organize for a product or service, Understanding the foremost barriers to marketing coming up with, Understanding ethical issues in marketing. Contents Executive Summary 1 Introduction 3 LO 1: Able to compile marketing audit 3 AC 1.1: Reviewing the changing perspective in marketing planning 3 AC 1.2: Evaluate an organization’s capability for planning its future marketing activity 4 AC 1.3: Examining the techniques for an organizational auditing and for analyzing external factors that will affect the marketing planning 4 AC 1.4: Carrying out organizational auditing and analysis of external factors that affect marketing planning in a given situation...
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...Daylon Owens Professor Tighe Global Business 5/16/16 Global Marketing in Africa We have talked about power house global business and nations who lead the way in marketing but I want to talk about a place in this world that has potential but seems to be neglected when It comes to business and always moving forward. What do global marketing and Africa have in like manner? Both make a case for gigantic potential for development. We're looking at developing significance in global organizations' techniques and sight lines for business sector extension. Seven of the 10 quickest developing economies on the planet are in Africa, and its five percent development rate is driving whatever is left of the world. Furthermore, with regards to global marketing endeavors, globalization is an arousing power driving organizations down the way of universal advancement. I expect more computerized accentuation. Web access is expanding around the world. In business sectors where wireless securing is developing at a fast rate, outpacing landlines and mobile phones serving as the indispensable connection to trade, it bodes well that marketing would travel in that course. Yet, I accept social standards are still important when building up a marketing technique. Indeed, even with incredible administration and awesome ability, associations need individuals who are socially sufficiently capable to explore today's global business scene. Associations must develop...
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...an Internship Report ON Relationship Marketing Practices By The Banking Industry of Bangladesh: A Study on EXIM Bank SUBMITTED TO: Mohammad Nazmul Huq Assistant Professor Assistant Superintendent of Examination Department of Business Administration (Marketing) Stamford University Bangladesh SUBMITTED BY: H.M Jahirul Islam BBA 41st, Batch ID # BBA 041 13138 Major: Marketing Letter of Transmittal Date: December 2, 2013. Mohammad Nazmul Huq Assistant Professor Assistant Superintendent of Examination Department of Business Administration (Marketing) Stamford University Bangladesh Subject: Permission for the Submission of Internship Report Dear Sir, With due respect, gratitude and appreciation, I would like to present this Internship Report “Relationship Marketing Practices By The Banking Industry of Bangladesh: A Study on EXIM Bank”. As a partial fulfillment of internship report for my BBA degree at Stamford University, Bangladesh. The project work gave me the opportunity to put my socio-professional capacity to the test under several circumstances and to solve challenges associated with my academic world and work. I have used three kinds of methods to gather information to do the competitive analysis. The methods include documentation, interview and direct observation. In the analysis both primary and secondary data were used. For your kind consideration I would like to mention that there might be some errors and mistakes due to limitations of my knowledge level. I...
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...Business Studies BA Honours Business Administration BA Honours First Year Semester A Economics for Business Accounting for Business Language or Legal Issues for Business The Business Professional* Second Year Semester A Managing People Specialist or Generalist Option Language or Specialist Option Enhancing Employability* Semester B Semester B Methods and Systems for Business Decisions Principles of Marketing Language or Global Perspectives in Business Exploring Business Ethics Specialist or Generalist Option Language or Specialist Option Enterprise Specialist Options Accounting Human Resources Management Marketing Management *Those choosing the Accounting, Marketing or Human Resources specialism in Year 2 will have a subject-specific Enhancing Employability module. 1 Specialisms Accounting Semester A Business Analysis Tools Management Accounting for Business Decisions Semester B Analysing Financial Information Financial Management Human Resource Management Semester A Labour Market Policy Organisational Psychology Semester B Cross-cultural Management Individual Employment Law Marketing Semester A Marketing Planning 21st Century Consumer Marketing Semester B Marketing for the Small Enterprise Cross-cultural Management Management Semester A Management Accounting for Business Decisions Project Planning and Control Marketing Planning Semester B Principles of Operations Management 2 ...
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...your Master of Business Administration (MBA)? Looking at new employment numbers, there may be no time like the present. A recent analysis of career placement data for 2009 and 2010 by U.S. News revealed that 75.7 percent of 2010 MBA graduates were hired within three months of graduation, up from 70.8 percent in 2009. It's Time to Earn Your MBA. Find the Right Business School Now. Think an MBA might benefit you? Join us as we explore seven MBA specializations that could help you climb the corporate ladder. In addition to required core courses, most business schools allow you to concentrate on one of these key disciplines: * Business Administration Health Care Administration Is An MBA Right For You? * * Management * Human Resources (HR) * Marketing/Communications * Technology * Accounting Keep reading to see if one of these MBA specializations is right for you. #1 - Business Administration Business administration is the meat and potatoes of business school, or what most schools call the core curriculum. In this program, you would take courses like accounting, communications, economics, HR, marketing, and technology. You'll also likely work independently and in groups, pouring over case studies and giving presentations to your peers. Potential career paths: Mastering business administration can help you develop a broad-based background that could help prepare you to move into any number of avenues in today's multi-faceted business world. An administrative...
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...benefit any small business or start-up. Explain your rationale. Microeconomic show how new businesses have determined the competitively successful or unsuccessful pricing of their goods and services based on consumer needs and choices, market competition and other financial and economic formulas. Microeconomics also studies supply-demand ratios and its effect on consumer spending and business decision-making Supply and Demand An easy way to think about t supply and demand is to think of demand as marketing, and supply as production. It is the job of marketing to create demand from their practices and programs. Marketing must produce advertisement campaigns, sales initiatives and motivation for the sales force to excel. Set Up Your Business Location Setting up your place of business is important for the operation of your business, whether you will have a home office, a shared or private office space, or a retail location. You will need to think about your location, equipment, and overall setup, and make sure your business location works for the type of business you will be doing. Research your competition Although accurate, detailed information about your potential consumers and competitors may be difficult to obtain, first-hand observation of activity in your competitor's establishment, talking to potential customers and watching customer traffic and volume through the week and at various times of the day will give you a rough idea of what the new business may be up against...
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...Project Report On Informal Marketing East West University Informal Marketing: A study on informal entrepreneur in Dhaka city Project Report Course code: BUS-498 Submitted to: M. Sayeed Alam Assistant professor, Department of Business Administration, East West University Submitted by: Humaiun Kobir Id: 2008-3-10-008 Department of Business Administration Date of submission: April 20, 2013 Letter of Transmittal April 20, 2013 M. Sayeed Alam Assistant Professor, Department of Business Administration, East West University Dear Sir: I am the students of in your section. You gave me a project to submit a report on “Informal Marketing”. I am very much happy to say you that I have made it for you. During the preparation of this assignment I have learned something extra in practical. I would once again like to express my sense of gratitude towards you for giving us this opportunity, and sincerely hope that this report would give you immense satisfaction. I will always be available to respond to any queries that you may have in this regard. Sincerely yours, ——————— Humaiun Kobir Acknowledgements I want to express my heartfelt gratitude to my most honorable teacher, my direct supervisor, M. sayeed Alam, Department of Business Administration, East West University for his mastermind direction, dexterous management, adept analysis, keen interest, optimistic counseling and incessant. It is also a great pleasure for me to offer my deepest...
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...Journal of Business Case Studies – Second Quarter 2006 Volume 2, Number 2 Case Studies In Marketing Research Donald K. Hsu, (Email: yanyou@hotmail.com), Dominican College ABSTRACT The use of case studies for Marketing Research has been examined. Starting with a topic selection, students collected the background information from various sources. A focus group was conducted to gather detailed information. A questionnaire was designed for an in-depth survey of the general public. Using mall intercept, 100 or more convenient samples were collected from the questionnaire. SPSS software was used to analyze this data. Then a final report with possible recommendations was written. During the course of this research, students made face-to-face interview with senior managers or CEO, selected appropriate Harvard Business School cases, did research using Internet or library resources, and added much real-life learning to the theoretical in-class knowledge. INTRODUCTION V ase studies in Marketing Research have attracted much interest for global researchers. During the last two years, participants at the European Applied Business Research Conference presented findings in marketing related topics: 56 papers in 2003 and 25 papers in 2004. Out of the 81 papers, 24 reported work on marketing research. Cho and Ha (2004) measured consumer behavior by surveying 300 people on two brand names, Chow et al (2003) studied the environment friendly (eco-label) issues on the...
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...Part A Perceiving through different factors and variables that could have an impact on an organization’s marketing capability, GNC would need to cursorily examine it’s marketing environment. (Evans, M 1988) highlights the rules and regulations, effects of governments, changes in technology and the implications of societal changes as the basis of marketing environment, which ultimately influence impinging on marketing. These forces fall within the macro environment of PESTL frame. As the name indicates, macro environmental factors are the forces prevailing in the external environment of the organisation. Macro environmental variables include political, economical, socio-cultural, technological, and legal forces, having bearing on the industry and business players (Popkin, B.M Duffey, K & Gordon Larsen, P 2005) Business firms and industries have no control over such factors and thus are bound to adapt and act in accordance with macro environmental forces in order to exist and sustain in the marketplace. Thus, these variables would be considered as a ramification to such a supplementary industry, which in this case is “GNC”. POLITICAL: Political factors are one of the major macro environmental force affecting multi vitamin industries and related business firms. It takes into account legislations, market regulations, government stability and trade agreements (Mashhadi, AM & Ijaz-Ur-Rehman, Q 2012). Australian government has formulated quite strict and confined set of regulations...
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