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Global marketing

The process of conceptualizing and then conveying a final product or service worldwide with the hopes of reaching the international marketing community. Proper global marketing has the ability to catapult a company to the next level, if they do it correctly. Different strategies are implemented based on the region the company is marketing to. For example, the menu at McDonald's varies based on the location of the restaurant. The company focuses on marketing popular items within the country. Global marketing is especially important to companies that provide products or services that have a universal demand such as automobiles and food.

What is global marketing? In this lesson you'll learn what global marketing is, issues you would need to address to market your product globally, and strategies that can help grow your business in other countries.
We also recommend watching International Marketing: The Importance of Global Marketing Strategy and Strategies for Reaching Global Markets: Examples & Quiz
What is Global Marketing?
Global marketing is the process of adjusting a company's marketing strategies to adapt to conditions in other countries.
Global Marketing Issues and Strategies
Let's pretend for a moment that you have a widget you'd like to sell in Europe, and are developing your marketing plan. Here are some strategic decisions you will need to make:
Market segmentation
Market segmentation is the act of defining subsets of consumers using various characteristics (such as geography, age, sex, race, and family situation) and then targeting marketing efforts to those subsets. For your product, you need to determine what subgroup of possible buyers is the most likely to purchase your product. Once you determine your focus, you'll need to determine how best to reach customers in that niche. If it's different than your target

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