Premium Essay

Business Administration

In: Business and Management

Submitted By bf1975
Words 331
Pages 2
Brandy Fontenot
BADM 218-WH
Assignment #3
April 21, 2011

Imagine you are the marketing manager for a US manufacturer of disposable diapers. Your firm is considering entering the Brazilian market. Your CEO believes the advertising message that has been effective in the United States will suffice in Brazil. Outline some possible objections to this. Your CEO also believes that the pricing decisions in Brazil can be delegated to local managers. Why might she be wrong?

The use of a uniform advertising message offers a number of advantages. However, the difference in customer perceptions and response patterns across the country of Brazil and their culture, as well as media availability and government regulations are major barriers to use a standardized advertising message. With the advanced technological developments, adaption of advertising appeals to different languages. Two major developments are that television can have audio channels in two languages and Internet messages can be automatically translated. The development of visual and verbal advertising that works effectively in multiple countries poses major creative challenges. We could develop a uniform image for the company with consistent visual images and the corporate logo, with a modified advertising message providing information tailored to the Brazilian market and their culture. Accommodating the perception of the culture of Brazil will be our most challenging objective. Allowing local managers to have complete control of pricing decisions is a hazardous decision. The local managers would be more familiar with the price that the locals are willing to pay for disposable diapers. However, if we delegate all responsibility of pricing decisions, in Brazil, to local mangers it possibly could lead to a change in the pricing which may go against the perception of the brand of our product....

Similar Documents

Premium Essay

Business Administration

...CURRICULUM OF BUSINESS ADMINISTRATION FOR BBA, BBS, MBA & MS HIG HER EDUC ATIO N CO MM ISSION (2012) HIGHER EDUCATION COMMISSION ISLAMABAD 1 CURRICULUM DIVISION, HEC Prof. Dr. Syed Sohail H. Naqvi Mr. Muhammad Javed Khan Malik Arshad Mahmood Dr. M. Tahir Ali Shah Mr. Farrukh Raza Mr. Abdul Fatah Bhatti Executive Director Adviser (Academics) Director (Curri) Deputy Director (Curri) Asstt. Director (Curri) Asstt. Director (Curri) Composed by: Mr. Zulfiqar Ali, HEC, Islamabad 2 CONTENTS 1. Introduction……………………………………...........6 2. BBA Programme....................................................11 a. Structure of BBA Programme..……………....12 b. Layout for BBA Programme..........................13 c. Semester-wise Breakup for BBA…...............14 3. Bachelor of Business Studies (BBS)......................15 4. MBA Programme....................................................16 a. Structure of MBA Programme........................17 b. Semester-wise Breakup for MBA...................19 5. MS in Management Sciences................................20 a. Structure of MS Programme...........................20 b. Eligibility for Non-business Degree Holders...21 6. Roadmap for Business Education…………............24 7. BBA Course outlines...............................................25 a. Compulsory Courses for BBA...…….…..........25 b. Foundation Core Courses...........…....…....... 41 c. Major Core Courses........................................59 d. Major...

Words: 58162 - Pages: 233

Premium Essay

Business Administration

...Business Administration Business Administration is the stepping stone, the foundation, and the pillar, that’s needed to start a business. It branches to other subjects needed for business, such as business planning, marketing, business ethics, and business law. Business Administration is indeed the process of managing EVERY aspect of a business for growth and/or stability of that business. In other words, it’s the very heart of a business. You might ask yourself “what is business administration?” It’s ok; I asked myself that same question when starting my quest to own and manage my own business. Business Administration is the process of managing EVERY aspect of a business in order for it to maintain its growth or stability, depending on the overall goal of the owner or owners (Black). A lot of companies have a team of dedicated business administrators who work to ensure the growth and stability of the company or business. The man that sits atop of the entire administration is the CEO (chief executive officer) or president of the company. In most cases those two titles represent two different people. The CEO usually has a number of vice presidents under him, who in turn have teams for management, marketing, and research and development. I’d say that Business Administration is the foundation for owning and managing a business. There are aspects of Business Administration to learn if you want to be a successful entrepreneur, such as how to make a business plan, knowing about...

Words: 279 - Pages: 2

Premium Essay

Business Administration

...DEVELOPMENT “AN INTEGRATED MODEL OF ENTREPRENEURIAL INTENTIONS” Lars Kolvereid*, Tatiana Iakovleva**, Jill Kickul*** * Bodø Graduate School of Business, lars.kolvereid@hibo.no ** Nordland Research Institute, Bode, Norway, Iakovleva@nforsk.no *** Professor, Director Stewart Satter Program in Social Entrepreneurship, NYU – Stern School of Business kickuljr@muohio.edu AN INTEGRATED MODEL OF ENTREPRENEURIAL INTENTIONS Lars Kolvereid, Tatiana Iakovleva, Jill Kickul Director, Stewart Satter Program in Social Entrepreneurship NYU – Stern School of Business Acknowledgments: Dr. Bjørn Willy Åmo, Bode Graduate School of Business (Norway) ; Dr. Anatoliy Steshin, Baltic State Technical University, St. Petersburg (Russia); Administration of the Helsinki School of Economics (Finland). Caen 2008 Science to Market Insert Larger Model for Future Research Intentions Caen 2008 Science to Market Entrepreneurial Intentions Research – Guided By: (1) Shapero & Sokol’s (1982) model of the entrepreneurial event (SEE); (2) Ajzen’s (1991) theory of planned behaviour (TPB) Intentions Caen 2008 Science to Market SEE Focus on Entrepreneurial Event: Start-Up or Self Employment Desirability – attractiveness of starting a business Feasibility – degree to which the individual feels capable of starting a business Propensity to act – personal disposition to act on one’s decisions Intentions Caen 2008 Science to Market TPB – Behavioural......

Words: 1053 - Pages: 5

Premium Essay

Business Administration

...Business Studies BA Honours Business Administration BA Honours First Year Semester A Economics for Business Accounting for Business Language or Legal Issues for Business The Business Professional* Second Year Semester A Managing People Specialist or Generalist Option Language or Specialist Option Enhancing Employability* Semester B Semester B Methods and Systems for Business Decisions Principles of Marketing Language or Global Perspectives in Business Exploring Business Ethics Specialist or Generalist Option Language or Specialist Option Enterprise Specialist Options Accounting Human Resources Management Marketing Management *Those choosing the Accounting, Marketing or Human Resources specialism in Year 2 will have a subject-specific Enhancing Employability module. 1 Specialisms Accounting Semester A Business Analysis Tools Management Accounting for Business Decisions Semester B Analysing Financial Information Financial Management Human Resource Management Semester A Labour Market Policy Organisational Psychology Semester B Cross-cultural Management Individual Employment Law Marketing Semester A Marketing Planning 21st Century Consumer Marketing Semester B Marketing for the Small Enterprise Cross-cultural Management Management Semester A Management Accounting for Business Decisions Project Planning and Control Marketing Planning Semester B Principles of Operations......

Words: 527 - Pages: 3

Premium Essay

Business Administration

...Business Administration Jamil Moore Computer Apps Instructor: Mathew Penov March 21, 2012 Business Administration Business Administration is the stepping stone, the foundation, and the pillar, that’s needed to start a business. It branches to other subjects needed for business, such as business planning, marketing, business ethics, and business law. Business Administration is indeed the process of managing EVERY aspect of a business for growth and/or stability of that business. In other words, it’s the very heart of a business. You might ask yourself “what is business administration?” It’s ok; I asked myself that same question when starting my quest to own and manage my own business. Business Administration is the process of managing EVERY aspect of a business in order for it to maintain its growth or stability, depending on the overall goal of the owner or owners (Black). A lot of companies have a team of dedicated business administrators who work to ensure the growth and stability of the company or business. The man that sits atop of the entire administration is the CEO (chief executive officer) or president of the company. In most cases those two titles represent two different people. The CEO usually has a number of vice presidents under him, who in turn have teams for management, marketing, and research and development. I’d say that Business Administration is the foundation for owning and managing a business. There are aspects of Business Administration...

Words: 1000 - Pages: 4

Premium Essay

Business Administration

...Student ID: BABAWE13051 ASSIGNMENT 1 Research topic: Does the link of pay to performance really make employees loyal Introduction Pay for performance is a salary or wages paid based on how well one works. Many employers use this standards-based system for evaluating employees and for setting salaries that means the more you do, the more you receive. We can say that pay for performance is an important element of good management, judging from responses to this month's column. Nowadays, many countries in the world, even Asia area also apply this paying system in their business because it creates the fairness between the employees. However, do the employees become loyalty to their company due to this kind of paying? This is the necessary topic that we need to find out so that we can know the right way to treat the employees to get their loyalty. Loyalty is one of the important factors that can make your business succeed or fail. The long-term success of a company depends on the quality of the employees and their loyalty. Few corporations will disagree with it but it is true. Aims and purposes Research objectives: Through this study, I want to find out the connection between the link of pay to performance and the loyalty. And how does it influence to the loyalty of the employees and the efficiency of pay to performance when they apply to their company system. In addition, I also know whether Moreover, when I do this research, I also know other needs beside salary of......

Words: 310 - Pages: 2

Premium Essay

Business Administration

... 2000 Words Criteria | Q15 | Q210 | Q310 | Q410 | Q510 | Q615 | Q710 | Q810 | Q95 | Referencing5 | W/ Count5 | Use of Sources5 | Total100 | Marks | | | | | | | | | | | | | | Mark Deduction for Plagiarism | | | Total Mark After Accounting for Plagiarism | Out of 100/ | Students Name: ID: Section: Plagiarism Students at this level should start to acquaint themselves to the penalties of copying from sources and/or from their fellow students. They should understand that any plagiarised and/or copied assignment will result in a heavy market deduction. Small Business Plan Editor: Tim Berry (http://articles.bplans.com/writing-a-business-plan/) For any start-ups, a business plan allows gaining a better understanding of the industry structure, competitive landscape, and the capital requirements of starting a small business. Normally a business plan is difficult to implement unless it is simple, specific, realistic and complete. In addition, a good plan will need someone to follow up and check on it. The plan depends on the human factor, particularly the process of commitment and involvement, and the tracking and follow-up that comes afterward. Successful implementation usually starts with a good plan. There are elements that will make a plan more likely to be successfully implemented. It includes: 1. Is the plan simple? Is it easy to understand and to act on? Does it communicate its contents easily and practically? 2. Is the......

Words: 556 - Pages: 3

Premium Essay

Masters of Business Administration

...FINANCE INVESTMENT THEORY STRATEGIC MANAGEMENT Activities Fees Total Cr. 12 Grand Total MASTER OF BUSINESS ADMINISTRATION (1 YEAR) 17 BRAC Bank Ltd. Collection Booth SEU Campus # 2 (GF) Spring Name ID# Summer FIROZ AHMED 2 0 1 Fall 4 SL# Course Code 1 2 3 4 BUS8101(4) FIN6150(2) FIN6161(1) MGT5199(1) Prev Grade Credit Hour Criteria Amount (TK) 3 3 3 3 Regular 10800 Regular 10800 Regular 10800 Regular 10800 1000 44200 Signature of Student Date: Academic Advisor/ Registration Officer Date: Chairman/Coordinator Date: Received by Program Office Date: Southeast University Course Registration Form (Credit Voucher) Year : Program 0 1 0 0 0 4 0 0 4 Batch MASTER OF BUSINESS ADMINISTRATION (1 YEAR) 17 BRAC Bank Ltd. Collection Booth SEU Campus # 2 (GF) Spring Name ID# Summer FIROZ AHMED 2 0 1 Fall 4 *** Amount paid as 1st Installment @ 40% of total fees - 17680 Signature of Student Date: BRAC Bank Ltd. Date: Southeast University Course Registration Form (Student's Copy) [ Preserve this document for future reference.] Spring Name ID# Summer FIROZ AHMED 2 0 1 4 0 1 0 0 0 4 0 0 4 Fall Program Batch Course Title DISSERTATION/PROJECT CORPORATE FINANCE INVESTMENT THEORY STRATEGIC MANAGEMENT Activities Fees Total Cr. 12 Grand Total 17680 *** Amount paid as 1st Installment @ 40% of total fees Year : MASTER OF BUSINESS ADMINISTRATION (1 YEAR) 17 Prev Grade Credit Hour Criteria Amount (TK) 3 3 3 3 Regular 10800 Regular 10800......

Words: 348 - Pages: 2

Premium Essay

Business Administration

...the business to run more smoothly. There are many benefits to improving my performance at work, one of these is I am exceeding my own limitations/performance and this can help me to learn new skills and produce quality work that meets the standards here at *** In my first one-to-one my line manager said we will go through each part of my job role (quality calls, paperwork, social networking updates) by accepting this feedback and encouraging it by asking how I can improve my performance this lets me explore my parts of my job role. I believe it is important to encourage feedback from others, and not just encourage it but to accept it as feedback is essential as it allows you to see your work from another person’s perspective. Learning and development can improve my own work in many ways. For example I undertook some training with my colleague he showed me how to use publisher. This training was set by my line manager in my previous one-to-one to help improve my performance. By doing this it can also help to benefit the organisation because it means I can create resources that can be used effectively by Eden. I believe that whilst I am at ** I have the valuable chance of progressing in my career and I have the chance of development opportunities by undertaking more qualifications and accepting advice on which training sessions I should attend to help me improve. After my business administration level 2 qualification I am considering undertaking business administration......

Words: 518 - Pages: 3

Free Essay

Business Administration

...Small business owners, particularly those that have built a rapport with regular customers, will err on the side of caution when it comes to collecting on overdue accounts. Many will weigh the short-term benefits of collecting against the long-term risk of potentially alienating current clients and decide a debt write-off is the better business decision. Yet the opposite is true. Allowing delinquent accounts to lapse without taking appropriate measures to collect is as unnecessary as it is costly, although it may seem preferable to taking the wrong approach. What business owners need to understand is the problem of debt collection is less a question of whether to collect but rather how to do so in an effective way. The initial difficulty associated with collections is two-fold. Firstly, it is the failure on behalf of the creditor to implement a pre-emptive accounting process before an invoice has the chance to reach severe delinquency, and subsequently a lack of understanding about effective recovery techniques. Combined, these two factors amount to a substantive level of stagnant debt, which inevitably becomes a loss for the business Stringent, well-established accounting schedules will pick up on a late account well before it reaches the critical 90 day period, when collection becomes far less likely. Good accounting practices will also enable the identification of recurrent delinquency and allow time to alter individual invoicing accordingly. Rather than recovery......

Words: 646 - Pages: 3

Premium Essay

Pursue a Master in Business Administration

...To pursue a master's in business administration Gary M. Newsome MGT/521 August 17, 2010 Stephanie Jackson To pursue a master's in business administration Many people set goals in life with a mindset of accomplishing these goals, and there is no more important goal than achieving a higher degree in education. It always has been my ultimate goal to achieve a master’s in business administration (MBA), but because of the time constraints and long deployments of military service, attending an institution of higher education for an MBA was out of the question. After 30 years of military service and beyond the age of 50, there is no better time to conquer my dreams and achieve my personal goal in obtaining my MBA. This accomplishment will open new a new path toward venturing into another outstanding career. The value of higher education is an important factor for advancement. The opportunity to excel would be the primary reason to achieve this goal while gaining the skills, and knowledge, of management. A position of increased responsibility requires much knowledge to be successful and a company, or business, may fail without these credentials. Mintzberg stated that “managers are important people who are supposed to sit above others, removed and disconnected from the work of making products and selling services. The higher they go, the more important they are, so that on reaching the top, becoming Chief Executive Officer; they are the corporation even if they arrived......

Words: 1190 - Pages: 5

Premium Essay

Why I Want a Masters of Business Administration

...Why I want a Master’s of Business Administration Brian Simpson Management MGT/521 05 February 2010 Dr. Robert Larkin Why I want a Master’s of Business Administration There are a myriad of reasons one would pursue a Master’s of Business Administration degree or better known as MBA. It takes a high level of mental stamina and drive to accomplish the goal notwithstanding they are working a full-time job. I have been working toward accomplishing the MBA for enhancing my career and to establish precedence within my family. This paper will enlighten the reader of why the degree of an MBA. Enhancing My Career Recently, I was offered a job and have since accepted the position as an electronic quality assurance representative to monitor the Department of Defense contracts of private companies in the Reno/Sparks area. I chose this position because of the experience that I gained via the military. I chose this field because I want to do my part to ensure the Department of Defense continues to be provided with a quality product. I have 11 years experience performing analytical research and inspections of several types of avionics systems. I have the technical experience to perform the job however; I do not have an inkling of how the inner workings of a private business work. I believe a MBA would assist me to have an understanding of my job and the company that has the contract that I would be overseeing. Jungian Personality Assessment Recently, I had......

Words: 746 - Pages: 3

Premium Essay

Business Administration

...finance and again prepared to learn from superiors. PROFILE I am a result driven person with absolute dedication to succeed in all endeavours and I always prefer challenging myself. With discipline, determination and hard work as some of my main attributes, I am always able to accomplish any given task. I easily adapt to situation and welcome diversity. WORK EXPERIENCE Institution Position/Office Duration Driver and Vehicle Licensing Authority National Service Aug. 2012 – to date ➢ Vehicle registration The Trust Bank Marketing Office Sept. 2011 – June. 2012 ➢ Advise and inform clients on financial products ➢ Mobilize funds from client ➢ Assess loan by visiting the applicant's business and residence, contacting suppliers, customers and other stakeholders of the applicant where necessary and analyze the information gathered in the required professional manner ➢ Present result of analysis to the branch manager ➢ Monitoring of outstanding portfolio clients Marisa Company Limited Assistant Manager, finance June 2009- Sept 2011 ➢ Preparing and keeping of the day books. ➢ Controlling budgets, petty cash and ensuring all financial regulations are adhered to. ➢ Contributing to the development and maintenance of financial systems and processes. ➢ Providing financial advice to...

Words: 383 - Pages: 2

Premium Essay

Business and Administration

...Tutor feedback form |Name of learner: |Jackie Mathers |Programme: |L2 Business & Administration | |Unit number: |Unit one |PASS |Yes |RESUB | | |Date: |28/07/15 |Tutor |S van Kooten |Signature: |S van Kooten | |Total time: |20 mins | |Type of contact (please circle) | |Face to face |Telephone |E-mail |RWF/Assessment |Other | |Introduction | | | |Hi Jackie | | | |Thanks for resubmitting your first assessment for......

Words: 595 - Pages: 3

Premium Essay

Business Administration

...BUS 499 – Business Administration Capstone (Prerequisite: To be taken as last or next to last course) COURSE DESCRIPTION This course is the capstone course for the Bachelor of Business Administration program. It examines the processes by which organizations formulate strategy, implement policy, and evaluate outcomes in the highly competitive and dynamic global environment. The ethical implications of strategic choices are a central concern of this course. Analytic, integrative, and decision-making skills will be exercised through the use of case analysis and decision making. INSTRUCTIONAL MATERIALS Required Resources Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2011). Strategic management: Competitiveness and globalization, concepts and cases: 2011 custom edition (9th ed.). Mason, OH: South-Western Cengage Learning. Supplemental Resources Angwin, D., Paroutis, S., & Mitson, S. (2009). Connecting up strategy: Are senior strategy directors a missing link? California Management Review, 51(3), 74-94. Derfus, P. J., Maggitti, P. G., Grimm, C. M., & Smith, K. G. (2008). The red queen effect: Competitive actions and firm performance. Academy of Management Journal, 51(1), 61-80. Franken, A., Ewards, C., & Lambert, R. (2009). Executing strategic change: Understanding the critical management elements that lead to success. California Management Review, 51(3), 49-73. COURSE LEARNING OUTCOMES 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Identify the vision, mission, and......

Words: 7054 - Pages: 29