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Business Analysis Part 1

In: Business and Management

Submitted By tatjana07
Words 1238
Pages 5
Business Analysis Part 1
Tatjana Williams
MGT 521
March 5, 2012
Tom Kenfield

Introduction Ford Motor Company is one of the oldest car manufacturers period, it was founded June 16, 1903 (ideafinder, 2007). They are known for their Model T Ford, which is famous because it was the first mass produced car (ideafinder, 2007). Due to the longevity of this company, I was interested in researching the business to see just how they have been able to sustain their place as one of the more popular car companies in the world. The Ford Motor Company can be a big inspiration to a person who wants to be an entrepreneur. This paper will explore the strengths, weaknesses, opportunities, and threats to the company. This paper will also delve into just who the stakeholders of this company are, and how and if the needs of these stakeholders are met by the company.
SWOT Analysis There are many strengths that this great company possesses and some of them are that it manufactures and distributes automobiles across six continents (Ford Motor Company, 2010). This company also employs about 164,000 people and has 70 plants worldwide (Ford Motor Company, 2010). Ford is now known for producing fuel-saving technologies across a wide range of vehicles, they are also launching a full range of electrical vehicles (Ford Motor Company, 2010). Being aware of areas of improvement is key for a company to continue being successful. The automotive liquidity of Ford Motor Company has significant pressure on it due to the global economic crisis that began in 2008 (Ford Motor Company, 2010). This crisis included a sudden and substantial decline in global industry sales volume which in turn led to the automotive liquidity problems (Ford Motor Company, 2010). The Ford Company knows that in order to remain successful they must implement a plan to increase the automotive liquidity (Ford

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