Business Analysis Part Lll

In: Business and Management

Submitted By dianadthom
Words 3753
Pages 16
Business Analysis Part III

Diana Thomas

University of Phoenix

MGT-521

June 19, 2012

Roberto Guzman



















Abstract

In continuation with my Business Analysis on Starbucks this week, I will review the strategic initiative that Starbucks has taken to adapt in the changing market. I will examine how the recent economic trend as affected the business, how they used or could use a strategy for adapting to the changing market with the recession going on. I introduce tactics that Starbucks has implemented or could implement to achieve their goals. I will also include a section on how their human resources management plays an important role in making sure Starbucks achieves their goals. In the end I will make my final decision whether or not, I want to invest my money into Starbucks Corporation. There will be a review on the analysis from my last two papers that I did and will show support for my conclusion.



















Business Analysis Part III

Because of the recession Starbucks has had to make many changes to keep itself in the competitive market while trying to retain the authenticity of its brand. The Corporation has had to make some adjustments to its upscale formula to address a growing demand for a high quality product at an affordable price. Starbucks has to conform to keep their existing customers by outlining a twofold growth strategy, first to focus on profits in their existing stores and by making a new strategic investment in key initiatives (Barnes, 2011).

Starbucks prides itself by offering more than just a cup of coffee, they pride themselves in offering their customers a good experience while there. They include a friendly, knowledgeable baristas that serves a superiror coffee in an atmosphere where customers are allowed to socialize, relawork on their laptop…...

Similar Documents

Business Analysis Part I

...Business Analysis Part I Pamela Lewis Management 521 October 10, 2011 Dr. Melanie Brown Business Analysis Part I The company tasked a mutual fund manager to evaluation Apple Incorporated to determine if this would be a sound investment for the company. The mutual funds manager will conduct a business analysis on Apple Incorporated and present the recommendations to the company. Apple Inc. is a company known for its vibrant line of products and the innovation it brings to those products. A business analysis is the practice of diagnosing the needs of a business and establishing solutions to business dilemmas. This business analysis is simply a collection of information that will aid in deciding if Apple Incorporated has the stability to sustain a profitable portfolio. This analysis will include a SWOTT analysis, an evaluation of the company stakeholders and their needs and wants, and an explanation of how the company is fulfilling those needs. SWOTT Analysis Chart Strengths (Internal) | Weaknesses (Internal) | * Strong brand image provides and edge over competitors * Robust financial performance strengthens investors’ confidence and provides capital for future avenues * Focused Research and Development driving innovation and consolidating its market position | * Patent infringement lawsuit may affect financial condition and operating results * Product recalls may harm Apple’s reputation and add significant warranty and other expenses...

Words: 1705 - Pages: 7

Business Analysis Part 1

...Business Analysis - Part 1 In this paper I am taking on the role as a mutual fund manager making a decision on if to invest funds into Bank of America (BoA). Over the next three weeks I will conduct an extensive business analysis on BoA and this paper is part one of three of the complete analysis. Part one of the business analysis of BoA consists of a SWOT analysis and my point of view in regard to which part of this analysis is the deciding factor for me to invest in this company or not. In addition all internal and external stakeholders will be identified and their want and needs described. An explanation of how BoA is fulfilling the different needs of the different stakeholders will be the last section of part one in this business analysis. SWOT analysis of Bank of America “Bank of America is one of the world’s largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations. It is the largest bank holding company in the United States, by assets, and the second largest bank by market capitalization. The company serves clients in more than 150 countries and has a relationship with 99% of the U.S. Fortune 500 companies and 83% of the Fortune Global 500.” (MBA lectures, 2010) A SWOT analysis is defined as: “SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. By definition, Strengths (S) and Weaknesses (W) are considered to be internal factors over which you have some measure of control...

Words: 1238 - Pages: 5

Business Part

... Sq.ft for 90 years in the shopping mall to develop gaming zone b) The prospective investors could develop games, play stations, family entertainment centre etc which are part of the entertainment zone. The investor will have full freedom to design and develop the gaming zone to get more return for his investment. c) The investor can expect a minimum return on investment of over 20%. d) The investors would have the right to sublease the gaming zone or the facilities at a higher rate as the property at Palayam would appreciate manifold. 4.2 Role of INKEL Entire end-to-end solutions/services from conceptualization to implementation shall be provided by INKEL, if desired by investor, at a pre-determined fee. All clearances, approvals, licenses and permits required for the development of the business hotel and shopping mall would be facilitated by INKEL, TRIDA & Corporation of Thiruvananthapuram. INKEL would also ensure a professional management of operation and maintenance of the proposed project at Palayam. Also INKEL can implement and operate GAMING ZONE, PALAYAM Page | 4 the entire project on behalf of the investor based on a mutually agreeable terms. In this case the investor only needs to bring in the capital to implement the proposed project. Disclaimer: The findings contained in this Project Profile are based on the initial information collated through primary and secondary research, which is only indicative and may not reflect the realities of an actual......

Words: 1260 - Pages: 6

Business Ananlysis Part Iii

...Business Analysis Part III MGT/521 February 13, 2012 Abstract Making the right choice when looking for a company to invest in can be difficult. Much of the change is due to the evolving business environments – more global competition, declining economy, faster technological change, and pressure to preserve the natural environment (Nickels, McHugh, & McHugh, 2010). In today’s economy it is important to look at many aspects of a company and see how they handle the economic trends and market change. By looking into the company’s strategic and tactical goals, investors can make informed decisions on whether to invest in the company or not. The investor also will get an inside look to the company’s longevity on a global scale.  Business Analysis Part III The next segment in conducting a business analysis is reviewing strategic initiatives of a Fortune 500 company facing the recent economic trends and adapting to changing markets. A major part of the United States’ business success is due to an economic and social climate. Global economics and global politics also have a major influence on businesses in the United States (Nickels, McHugh, & McHugh, 2010). The recession of 2008 and the ever changing trends have had a major impact both at home and abroad. The last two weeks I began looking at Honeywell International and will conclude this three part series with looking at how the company is weathering the recession as well as adapting changing markets and the tactics...

Words: 1629 - Pages: 7

Business Analysis Part I

...Business Analysis, Part I Amanda Simpson MGT/521 February 25, 2012 Linda Teza Kulka University of Phoenix Workshop # 4 Business Analysis, Part I Publix Supermarket, Inc. is a Fortune 500 company that has shown a great amount of growth since first opening in 1930. George Jenkins opened the first Publix Supermarket in 1930 in Winter Haven, Florida. Shortly after 1945, the company purchased the All American grocery store chain. After purchasing the store chain, Jenkins moved the headquarters for Publix to Lakeland, Florida. Over the next 30 years Publix added pharmacies and bakeries in their stores. in the 1990s, Publix Supermarket ventured outside of Florida to open their first store in George. In 1996, George Jenkins passed away and left the company to be run by his family. Publix now operates stores in Florida, Georgia, Tennessee, Alabama, and South Carolina. According to Publix Supermarket, Inc.  (2012), “Publix is known for its philosophy of pleasing the customer; the Publix guarantee to never knowingly disappoint our customers is legendary in the industry” (para. 2). Throughout this paper we will explain the Publix Supermarket company background, discuss a SWOT analysis of Publix Supermarket, and identify and explain the needs and wants of Publix’s internal and external stakeholders. Publix Supermarket Company Background Publix, opened for business for the past 82 years, has achieved the expectations of George W. Jenkins. According to Publix...

Words: 2861 - Pages: 12

Case Analysi

... the Finance Simulation: Capital Budgeting (HBP No. 3357). This reading is fictionalized, is not a source of primary data or an illustration of elective or ineffective management and any resemblance to actual persons or entities is coincidental. Copyright © 2010 Harvard Business School Publishing. To order copies or request permission to reproduce materials, call 1-800-545-7685, write Harvard Business Publishing, Boston, MA 02163, or go to http://www.hbsp.harvard.edu. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Harvard Business Publishing. Harvard Business Publishing is an affiliate of Harvard Business School. Online Simulation Foreground Reading—Finance Simulation: Capital Budgeting to  $150  range)  for  the  “tween”  (ages  8  to  12)  demographic.   Doll  accessories,  which  made  up  15%  of  the  division’s  total  revenue,  included  doll  clothing  and  “doll  gear”  to  mimic  real‐life  situations  in  which the doll “character” might find herself (camping gear, sports gear, etc.).  Similar  to  other  U.S.  toy  manufacturers,  a  large  portion  of  New  Heritage’s  assembly  and  packaging  was  done  overseas,  in  China  and  Taiwan,  using  components  manufactured  by  third‐party  vendors.    However,  manufacturing activities that required precise...

Words: 2246 - Pages: 9

Business Analysis Part 1

...Business Analysis Part 1 Tatjana Williams MGT 521 March 5, 2012 Tom Kenfield   Introduction Ford Motor Company is one of the oldest car manufacturers period, it was founded June 16, 1903 (ideafinder, 2007). They are known for their Model T Ford, which is famous because it was the first mass produced car (ideafinder, 2007). Due to the longevity of this company, I was interested in researching the business to see just how they have been able to sustain their place as one of the more popular car companies in the world. The Ford Motor Company can be a big inspiration to a person who wants to be an entrepreneur. This paper will explore the strengths, weaknesses, opportunities, and threats to the company. This paper will also delve into just who the stakeholders of this company are, and how and if the needs of these stakeholders are met by the company. SWOT Analysis There are many strengths that this great company possesses and some of them are that it manufactures and distributes automobiles across six continents (Ford Motor Company, 2010). This company also employs about 164,000 people and has 70 plants worldwide (Ford Motor Company, 2010). Ford is now known for producing fuel-saving technologies across a wide range of vehicles, they are also launching a full range of electrical vehicles (Ford Motor Company, 2010). Being aware of areas of improvement is key for a company to continue being successful. The automotive liquidity of Ford Motor Company has...

Words: 1238 - Pages: 5

Business Analysis Part 1

...Business Analysis part 1 MGT/521 July 9, 2012 Yvonne Richmond Today I will choose Wal-Mart for my company business analysis SWOT. Wal-Mart is one of the biggest retail stores in the United States. Wal-Mart operates under 69 different banners in the 27 countries. Wal-Mart mean goal is to saving people money to help them live better, that was Sam Walton. Today one will be talking about the strength, weakness, opportunity, and threats of the company I have chosen. Strengths • Wal-Mart is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store. • Wal-Mart has grown substantially over recent years, and has experienced global expansion (for example its purchase of the United Kingdom based retailer ASDA). • The company has a core competence involving its use of information technology to support its international logistics system. For example, it can see how individual products are performing country-wide, store-by-store at a glance. IT also supports Wal-Mart's efficient procurement. • A focused strategy is in place for human resource management and development. People are key to Wal-Mart's business and it invests time and money in training people, and retaining a developing them. Weakness • Wal-Mart is the World's largest grocery retailer and control of its empire, despite its IT advantages, could leave it weak in some areas due to the huge span of control. • Since Wal-Mart sell products across...

Words: 840 - Pages: 4

Norstorm Hr Case Analysi

... locating merchandise from other stores if the employee has to be go outside the store then that will not be included in the “sell” time but if he/she does that via telephone from the store then it is included in the sell time. The memo is clearly very confusing and tries its best to make everything hazy so that employees have no idea and cannot differentiate thereby end up working long hours. 4. How would you change management systems at Nordstrom? First of All, using the congruence Nordstron should realise that the core competency of their business is customer service, sales and people are the most important assets for the company. [pic] From the above model, we can clearly see that although People are their biggest yet the HR and Compensation policies are not at all aligned. Steps I would take :- 1. Abolish the SHP rule, although it might be efficient but Sales does not just include making sales call or selling , it includes creating goodwill which includes a number of activities which cannot be part of the evaluation . 2. Following the HPWS ( High Performance Work System) , I would increase the base salary Substantially and have a bonus component dependent on the number of sales and company performance. 3. Remove the threat to employment, assure employees that it is their company and they will not be fired if they don’t perform in a quarter or so. 4. Create...

Words: 917 - Pages: 4

Business Analysia Part I

...Business Analysis Part I Beverly Mahone MGT/521 November 19, 2012 Robert d'Alessio Business Analysis Part I Making the decision to invest in a company requires an individual to research every aspect of the company before investing. As a mutual fund manager, I will make the decision if I would invest in the Wal-Mart company. Before making my decision to invest in the Wal-Mart company I will research the history of Wal-Mart and perform a SWOT analysis. The SWOT analysis will analyze Wal-Marts strength, weaknesses, the opportunities and threats the company faces. Wal-Mart History Sam Walton was a man who believed in leadership through service. After gaining experience in retail through his own small variety store Sam Walton open the first Wal-Mart in 1962 in Rogers, Arkansas (Walmart, 2012). Within five years Sam Walton and his wife owned 24 stores, ringing up $12.7 million in sales (Walmart, 2012). Two years later the Walmart stores Inc was officially incorporated. In 1970 Walmart became a publicly traded company, 1971 the first distribution center was opened, and in 1972 Walmart was listed on the New York Stock Exchange with 51 stores and sales of $78 million (Walmart, 2012). In the 80s the first Sam’s Club opened, the first Walmart super center opened, cash registers were replaced with computerized point–of–sale systems, and the company installed the largest private satellite communication system in the United States, linking the company's operations...

Words: 1178 - Pages: 5

Business Analysis Part Lll

...Business Analysis Part III Diana Thomas University of Phoenix MGT-521 June 19, 2012 Roberto Guzman Abstract In continuation with my Business Analysis on Starbucks this week, I will review the strategic initiative that Starbucks has taken to adapt in the changing market. I will examine how the recent economic trend as affected the business, how they used or could use a strategy for adapting to the changing market with the recession going on. I introduce tactics that Starbucks has implemented or could implement to achieve their goals. I will also include a section on how their human resources management plays an important role in making sure Starbucks achieves their goals. In the end I will make my final decision whether or not, I want to invest my money into Starbucks Corporation. There will be a review on the analysis from my last two papers that I did and will show support for my conclusion. Business Analysis Part III Because of the recession Starbucks has had to make many changes to keep itself in the competitive market while trying to retain the authenticity of its brand. The Corporation has had to make some adjustments to its upscale formula to address a growing demand for a high quality product at an affordable price. Starbucks has to conform to keep their existing customers by outlining a twofold growth strategy, first to focus on profits in their existing...

Words: 3753 - Pages: 16

Business Plan Part 2

...Business Plan Part 2 By Mark Hamilton Professor Ellis Godwin Entrepreneurship and Innovation August 16, 2014 Mission Statement Smart Vodka sees an opportunity in the spirit market place where there is a demand for our society to be more health conscious about what they eat and drink. Our mission at Smart Vodka is to provide a low calorie vodka that today’s social drinker demands. So we have created a vodka which carries a variety of flavors such as, Pineapple, Cherry, Watermelon, and lemon Lime and they all are low in calories. Our mission is to allow our customers to indulge in their cocktails and enjoy leisure times without feeling guilty about. Our society has become more health conscious and this is why we came up with the product Smart Vodka. Smart Vodka is one of a kind because he carters to all types of beverage drinkers. We have distribution all over the United State and looking to expand globally. Through our efforts to help build awareness when it comes to drinking, adding slogans to strengthen drinking responsible etched into our bottle will give our consumers something to think about while having a cocktail spirit. So drink respectively with one of a kind Smart Vodka; “Encouraging responsible decision making is a strong business model for us when promoting our premium quality brands, In fact we discourage abusive consumption of our brands and urge consumers who choose to...

Words: 1833 - Pages: 8

Business Analysi

...ETEC 522 The Business of eLearning The Phoenix Effect An Environmental Analysis of Apple Inc. Jeff Miller, Alan Doree, David Vogt, Bruce Stewart Jerry BleeckeR MET Program University of British Columbia October 22, 2004 Introduction – “As Bad as it Gets” The year was 1985. Apple Inc., the industry leader in the personal computer industry was bleeding money and floundering in a market it had once dominated. Shares in Apple were trading at an all time low of $7. The company had just announced its first layoff in history and1200 employees were being let go (Goodell, 1996). To make matters worse, Steve Jobs, Apple’s visionary leader had just lost control of the company to John Scully, the former CEO of Pepsi Cola, in a boardroom show down. Jobs was too erratic, it was claimed, and Apple required more steady leadership. Eleven years and two CEO’s later, Apple had still not recovered and teetered on the brink of extinction. It had lost was more than half its market share, and the company now only commanded only 16.5% of sales (Whelan, 98). In addition, it had just posted a $708 million fourth quarter loss and announced a reduction of one-third of its workforce for the second quarter (Goodell, 1996). A shadow of its former self, Apple needed a miracle. It needed a strategic vision and new direction. Ironically, this...

Words: 3798 - Pages: 16

Business Research Part 3

...Preparing to Conduct Business Research Part 3 One of the most well-known forms of research done for diversity is through the United States Census Bureau. This census provides a statistical outlook of race in the workplace and general population. The information provided gives a breakdown of information regarding race distribution, geographic distribution, race and Hispanic origin data, Asian population growth, and Hispanic population growth. The examination of racial and ethnic group distributions nationally shows that while the non-Hispanic white alone population is still numerically and proportionally the largest major race and ethnic group in the United States, it is also growing at the slowest rate. Conversely, the Hispanic and Asian populations have grown considerably, in part because of relatively higher levels of immigration. Individuals were first presented with the option to self-identify with more than one race in the 2000 Census, and this continued in the 2010 Census. People who identify with more than one race may choose to provide multiple races in response to the race question. The 2010 Census results provide new data on the size and makeup of the nation’s multiracial population. The Census Bureau included a “some other race” category for responses that could not be classified in any of the other race categories on the questionnaire. The vast majority of people who reported only as “some other race” were of Hispanic or Latino origin. Data on......

Words: 311 - Pages: 2

Job Analysi

... Clinical psychology. Munsterberg was a very famous Harvard professor who aided in making Wundtian psychology into its modern form. His work on Industrial/Organizational psychology was very experimental. Munsterberg looked at struggles that dealt with fatigue, physical and social effects on the working class, the influences of advertising, and the imminent growth of economic psychology. Walter Dill Scott was also an experimental psychologist, and his work in advertising, the classification and evaluation of business, industrial, and military personnel has great lasting effects of importance today. Along with Walter Dill Scott’s other accomplishments he who also wrote a textbook, “The Theory of Advertising”. Another large influence on Industrial/Organizational psychology was a man named Frederick Winslow Taylor who was an engineer that was able to consolidate a system of managerial authority, which was often referred to as scientific management. Frederick Winslow Taylor was able to break down industrial production into very small and regulated steps and would require workers to obey the instructions of their managers. This would enable him through observation to compare the pace at which various workers completed tasks. He did this through scientific management, which was his most significant contribution. Taylor’s significant management had steps to which this process would go through in order to help organizational practices. Taylor’s system of management......

Words: 2421 - Pages: 10