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Business Analysis - Walt Disney Company

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Business Analysis of Walt Disney Company
MGT/521
April 30, 2012

Business Analysis of Walt Disney Company
In the era of the 21st century, when globalization has expanded drastically and rooted its success across the globe, the task of the managers in the company is getting challenging and competitive day by day. Firms have grown rapidly and the job of the fund manager has also increased to take advantageous decisions for their corporations. As a mutual fund manager, this paper will discuss the SWOT analysis of Walt Disney Company. SWOT analysis is a key component of a business analysis. It identifies a company’s internal strengths and weaknesses, and external opportunities and threats in order to obtain knowledge about the organization and whether or not the company is a worthy investment. “By conducting a SWOT analysis, an organization may improve its effectiveness through strengthening its current status, grabbing opportunities, and reducing weaknesses, and protecting business from threats” (Hitt, Ireland, & Hoskisson, 2009, p. vii).
The Walt Disney Company is an American multinational diversified mass media company headquartered in Walt Disney Studios, Burbank, California, United States. It is the largest media conglomerate in the world in terms of revenue. Founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Walt Disney Productions established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. Taking on its current name in 1986, The Walt Disney Company expanded its existing operations and also started divisions focused upon theatre, radio, music, publishing, and online media. In addition, it has created new divisions of the company in order to market more mature content than it typically associated with its flagship family-oriented...

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