Myra Morningstar is the owner of the UMUC Hair salon. Since she has opened her store she has done well for herself as far as adding more chairs and shampoo area to her salon. She has decided to improve her sales by her operations in scheduling, supply management, and marketing. I have decided to help Myra expand her business by helping her in the marketing. The strategies I will share will help her expand her sales along while her customers begin to increase.

Applying Porter’s Five Forces Analysis
The object of UMUC haircuts is to produce more customers while keeping the employee scheduling at a minimal. The Buyer Power of Myra’s customers are high. Myra’s strategy is affective. The Supplier Power of the business is low. Myra’s strategy is not so affective. Threat of new entrant at the salon would be high. She has a strategy that will work. Rivalry between competitors at the salon will be high and it most probably will affect the shop. Substitute products that are at the salon will not affect Myra’s strategy. They will be considerably high.
Generic Strategies
The Broad Market will bring in more customers in larger numbers that would have the effect of lowering buyer power. The low cost of supplies will help increase the supplier power and it will help UMUC sell their goods more and increase its sales. Selling products that are cheaper will help boost the supplier power while keeping the customers to pay a minimal when it comes to hair or nail products. Along with the nail station if an UMUC hair salon adds waxing to their list of services it will not just help improve sales it will bring in customers of every need and age.

Strategic Business Area
The business area that seems perfect for UMUC hair salon is the customers. Permanent customers are not so the problem but walk INS and customers that will look at the time of wait will determine if and when they come back for service. Customers that will be turned back will not likely come back. The possibility of having more employees is the key here. Identifying the times accordingly is the way to go as far as employee scheduling.
The processes that will help Myra and her salon can be used very effectively if every time a new person who walks in signs in the register and also includes their email address. This way an email is sent when new products arrive and also when promotions are going on it is just a reminder to the customers to come back when they need to get their hair, nails done. The improvements are needed in customer information and marketing. Advertising new products that are at a low cost will definitely pool in the regulars and it might just get the walk INS to become regulars. Sending in the promotions for via email and phone calls can help increase sales of UMUC salon. Calling customers to let them know of promotions just in case they don’t have an email account is also a good way for customers to come back and receive the service they want. UMUC hair salon can defiantly achieve the goal it has in mind with these strategies.

References:

http://www.coursework4you.co.uk/essays-and-dissertations/porter-generic-strategies.php http://www.mindtools.com/pages/article/newTMC_08.htm http://www.hairbrained.me/profiles/blogs/porters-five-forces-in-the

Generic Strategy: Broad Market and Low Cost
Strategies Business Area: Customers
Process To Be Improved: Email Promotions and Phone Calls