Free Essay

Business Analysis

In: Business and Management

Submitted By zaky
Words 1675
Pages 7
Strategic Management: The Case of Emirates Airline
Student Name:

Name of Professor:

Name of the Institution:

Faculty:

Date:

Strategic management: The vision and mission of Emirates Airline
Introduction
Emirates; a constituent of Emirate group UAE has its headquarters in Dubai. Emirates was founded on October 25th 1985 whereby it concentrated in regional flights. Currently, Emirates is one of the most influential, quality adhering travel and tourism conglomerate. The airline company has managed to be a determining factor of UAE economy and gas spearheaded the expansion of the aviation industry. Emirates has also created the largest network in the employment line with about 84000 plus employees from different nationalities. (Emirates, n.d.)
The Mission and Vision of Emirates Airline

Emirates is consumed in providing quality services despite the related shortcomings associated with the voluminous of crafts fleet. The airline motto, “Committed to the highest standards in everything we do”, speaks it out all that the company is committed to provide first class experience to all its customers. Emirates is envisioned to attain a safe and leading civil aviation standards and also to create a civilized world void of poverty. To see the Giant airline attain its vision, it has embarked on foundations sponsorship mission like the “St. Leonard’s Orphanage, Sri Lanka” which aims at providing food supplies and a range of charities, ("The Emirates Airline Foundation", nd)
The company, Emirates, also follows several success oriented ways strategically for success. Among these is the commitment to diligence and integrity; focusing on fundamentals and results. Emirates endeavors in a leading others in matters pertinent to quality service, fastness and innovative service not limited to but also inclusive of cost-efficiency (Emirates, n.d.). Additionally, Emirates airline vision is to be among the world class greatest and valuable contributors to improvement of human race in terms of environment and social matters. Claudio, and Roberto, (2007) points out those factors such as speed of delivery, integrity, diligence and quality of service are fundamental to business growth. It also aspires to be an environmental leader in the aviation and travel industries.

Strategic Directions, Strategic Objectives, Projections and Achievements of Asus

The airline delivers unparalleled innovative solutions that further inspire consumers to explore their full potentialities. It is also inspires its customers by the diversity of its services different from its competitors in all areas. Their strategic understanding of the requirements of today's lifestyles sees the airline set a number of objectives and data collection methods to make sure that the clients are fully contented. The company has as well incorporated proprietary free services and extended client support system by the dully trained cabin crew to impact its customers' lives and engagement throughout the flight. (Emirates, n.d.)

Emirates philosophy backs services development by accomplishing the fundamentals well first before moving forward. The airline’s philosophy has given birth to dependable backbone of its continental flights and the ever-growing customer network. Findings by ibtimes shows that the Middle East carrier was the most preferred carrier in 2013 was the Emirates airlines with an annual positive projected growth of 20%, (Riva, 2013). This shows an achieved strategic goal that the management of emirates has been for long planning. Senior managers and concerned stakeholders take the time to develop and articulate appropriate strategic goals, similarly when Emirates came into being it started with two carriers. After a proper market research and its potential investment chances, emirates realized that winning the clients trust creates a marketing platform. (Irwin, 1974). In other words Emirates invested heavily in the well reputed Boeing carriers which are universally known to be dependable and also made using latest technology. Considering the capability of the airline to purchase 1/3 of A380s manufactured by Boeing corporations shows the airlines dedication to excellence, (Riva, 2013).
Contemporary issues affecting Emirates airline within strategic management frame work

Legislative measure

However, Emirates constantly announces a growing percentage of profit each year, the government policies cost the company a fortune. With the sensitization of global warming, Airports act 1996 is increasing becoming effective.

Marketing

Carrier marketing platforms are becoming overcrowded recently. Since Emirates is way ahead of its competitors like Deutsche Lufthansa, heated marketing strategies are adopted making potential clients more confused to a point of choosing blindly (Riva, 2013)

Pressures to reduce the Travel Cost

Excellent services in the Emirates carriers attract much more fee. Documented cases of customers’ pleas for ticket fee reduction are on the rise. Most have argued that energy cost and fuel prices have gone down and so should the airline consider these factors. (Bender & Stephenson, 1998)

Technology

Changing lifestyle forces the airline to spend reserve funds to fit complex gadgets to win and retain customers. These Devices, i.e. Wi-Fi distributor should be installed in such a way that it does not in any way interfere with the planes signals.

Lack of Staff

UAE is characterized by scarce manpower. Due to this, Emirates majority of workers are from diversified developing countries. However, the scenario is changing currently; more jobs are becoming available in the developing countries reducing labour export.

Reflecting on Strategic Management Framework

Evaluating the success of emirates airline, it is evident that it has strived against all odds to be one of the leading carriers (Mouawad, 2011). A move to realize its vision and mission started in the year 2011 when the stakeholders agreed on (emirates group, 2011). This saw the airline formulate a management framework to enforce its improvement program. The carrier had four policies of which they had a compulsion to stick on to.

Analysis

Emirates management worked in close relation to strategic management framework to implement services improvement program. Departments’ coordination was excellent, communicative and fast to review future approaches to activities. Before Emirates indulges in any finance related investment, it was made sure that information pertaining business status inclusive of all factors like internal else external sources not excluding data from past findings and correspondences was satisfactory to the stakeholders. The management always aimed at figuring out if the information, long term trends, risks and opportunities were beneficial.

In this way, Emirates had insight and awareness of the supposed environment including potential changes that can affect its effectiveness. Data and information analyzed allowed Emirates to prepare for the implementation of changes and to be ready in advance just in case it occurs.

Planning

In this step, Emirates took into account processes considering desired goals and objectives and strategized on how to achieve them. A joint evaluation by Emirates stakeholders determined that the expected goals by considering the related services else monetary investment that was well suited to attain the goals putting into considering how the improved investment program plan will be implemeted.

Resources Allocation

After planning, Emirates airline allocated resources involved which entailed funding, equipment and labour. Since the larger part of Emirates shares are government owned, the process primarily occurred via the State Budget. This process even considered other emerging needs i.e. The formerly unanticipated risks. This is a move usually aimed at reducing the instances which can cause a relapse of the entire framework

Implementation and monitoring

Emirates was so attached to the implementation of its projects such that it formulated an all time round supervision schedule. The process involved tracking and reviewing of finances and capital projects to ensure they are meeting their targeted objectives. As Pinto & Slevin said, this stage is the most crucial since one has to ensure that services correspond to the comparison performance graph, (Pinto & Slevin, 1987). Emirates stakeholders monitored finances including the balance sheet, forecasts and phrasings’. They also had to adjust activities to improve efficiency and effectiveness.

Evaluate

This stage was used in an aim to show whether the processes depicted success of the improvement program. This fortunately marked as the turnaround for emirates making the airline a success

Conclusion

Emirates move of offering unique products has enabled the airline to reach new productivity level. In addition, its principles and values have also propelled the company into becoming among the largest providers carrier services. Further, the deductive approach of Emirates in regard to services development has greatly assisted the airline in expanding its services and service offering from traditional approach to modern way of approach. There is no doubt that the strategies have also enabled the airline gain more share both in local, regional and global markets. The competitive edge of this company is further enhanced by the consistent purchase of modern airbuses, utilizing a competitive pricing strategy, and using exceptional marketing strategies.

References

Bender, A., & Stephenson, F. (1998). Contemporary issues affecting the demand for business air travel in the United States and UAE. Journal Of Air Transport Management, 4(2), 99-109. http://dx.doi.org/10.1016/s0969-6997(98)00007-6

Claudio, D. and Roberto, V. (2007). Strategies of innovation and imitation of product languages. The emirates group,. (2011). Emirates Airline. Retrieved 21 March 2016, from http://www.theemiratesgroup.com/english/images/04_EK_Overview_tcm409-560539.pdf

Emirates,. Our Company | About Emirates | Emirates UAE. Emirates UAE. Retrieved 20 March 2016, from http://www.emirates.com/english/about/

Emirates,. Our Company | About Emirates | Emirates. Emirates. Retrieved 20 March 2016, from http://www.emirates.com/english/about/

Irwin, P. (1974). Towards better strategic management. Long Range Planning, 7(6), 64-67. http://dx.doi.org/10.1016/0024-6301(74)90135-6

Journal of Product Innovation Management, 24 (6): 580-599.
Mouawad, J. (2011). Emirates Airlines Has Big Ambitions. Nytimes.com. Retrieved 21 March 2016, from http://www.nytimes.com/2011/02/13/business/13emirates.html?_r=0

Pinto, J., & Slevin, D. (1987). Critical factors in successful project implementation. IEEE Transactions On Engineering Management, EM-34(1), 22-27. http://dx.doi.org/10.1109/tem.1987.6498856

Riva, A. (2013). Emirates Airline Is Eating All The Other Airlines' Lunch. But Is It Here To Stay?. International Business Times. Retrieved 21 March 2016, from http://www.ibtimes.com/emirates-airline-eating-all-other-airlines-lunch-it-here-stay-1472912

The Emirates Airline Foundation. Emiratesairlinefoundation.org. Retrieved 20 March 2016, from http://www.emiratesairlinefoundation.org/english/

Similar Documents

Premium Essay

Business Analysis, Swot Analysis

...SUMMARY Over 6 years of Business Analysis experience with in-depth knowledge of business processes in health care, banking and financial industries ▪ Experienced in interacting with business users to identify their needs, gathering requirements and authoring Business Requirement Documents (BRD), Functional Requirement Document (FRD) and Software Requirement Specification (SRS) across the deliverables of a project. ▪ In-Depth Knowledge in facilitating Joint Application Development (JAD), Rapid Application Development (RAD) and Joint Requirement Planning (JRP) sessions, interviews, workshops and requirement elicitation sessions with end-users, clients, stakeholders and development team. ▪ Strong Knowledge with Iterative approach for Software Development as per Rational Unified Process (RUP). Involved in inception, elaboration, construction & transition phases using rational tools like Requisite Pro, Clear Case and Clear Quest during various phases of RUP. ▪ Experienced in Business Analysis, SWOT Analysis, Gap Analysis, Risk Analysis, Disaster Recovery Planning, Testing and Project Planning. ▪ Extensive knowledge of Medicaid, Medicare, Procedural and Diagnostic codes and Claims Process. ▪ Expertise in EDI and HIPAA Testing Privacy with multiple transactions exposure such as Inbound Claims 837-Institutional, 837-Professional, 837-Dental, 835-Claim Payment/Remittance Advise, 270/271-Eligibility Benefit Inquiry/Response, 276/277-Claim Status......

Words: 2730 - Pages: 11

Premium Essay

Business Analysis

...and Analysis of Critical Issues and its Impact on the Business Performance and Strategic Direction Bellevue University Assignment 9.1 May 4, 2015 Business situation analysis and its impact on performance and strategic direction Business situational analysis is defined as internal and external factors that affect the business’s environment in different way (the situational analysis, 2011). There are five situational factors that most businesses focus on: legal, regulatory, social, technological and ethical. Thus, each factor drives the business decision making. Therefore, situational analysis allows the business to determine the business strengths, weaknesses, opportunities and threats (The situation analysis, 2011) and make beneficial decisions. However, legal and ethical factors are areas where issues comes at any level of the business. In this topic, it’s important to describe and analyze the critical issues around legal and ethical factors and how they impact the business performance and strategic direction. A legal factor relates to new laws or directives governing how businesses behave. This can be in relation to other businesses, customers or the environment. Indeed, businesses need to watch out for new laws put on the market. In fact, businesses’ activities are restrained by laws and regulations (A hands-on introduction to business fundamentals in foundation, 2014). Those laws could be local, national or international and all depend on where the business is......

Words: 650 - Pages: 3

Premium Essay

Business Analysis

...Week 2 Analysis Report BUSN460 Senior Project Professor: Raouf Ghattas January 20, 2013 Issue 1: CanGo is in need of a formal business plan. A formal business plan includes a mission and vision statement to help define the business and where the company would like to go in the future. As the owner/operator of CanGo, Elizabeth never developed a formal business plan for the business from the beginning and therefore had no documented blueprint for the business to speak of. Perfect starting issue! Recommendation: A business plan is a written document that demonstrates persuasively that enough products or services can be sold at a profit for your firm to become a viable business. The three primary reasons for writing business plans are (1) to aid you in determining the feasibility of your business idea, (2) to attract capital for starting up, and (3) to provide direction for your business after it is in operation. CanGo needs a written that will help find omissions and flaws in their ideas by allowing other people to critically review and analyze the plan. A business plan tells you what your business objectives are; when, where, why, and how your business will accomplish its objectives; and who will be involved in running the business. This planning process will help define CanGo’s short term goals and help determine the actions that need to be taken to accomplish them and then gather and commit the necessary resources (Hatten, 2008). The mission statement......

Words: 1795 - Pages: 8

Premium Essay

Business Analysis

...Introduction SWOT analysis as a part of business analysis plays significant role to get knowledge about a particular organization. By conducting SWOT analysis, an organization may improve its effectiveness through strengthening its current status, grabbing opportunities and reducing weaknesses and protecting business from threats (Hitt, Ireland & Hoskisson, 2008). In addition to this, SWOT analysis is quite appropriate to make decision to invest in a particular company by an investor. Being a mutual fund manager, this paper will discuss about SWOT analysis of Walt Disney for getting clarity about investmentdecision. In context of SWOT analysis, key strengths, weaknesses, opportunities and threats of Walt Disney would be presented to get clarity about the company's current position. It would be quite effective to mutual fund manager to make investment decision for Walt Disney. SWOT Analysis Walt Disney is one of the diversified well-knownbrands of Entertainment Company. Itdeals in different segments of entertainment industry in terms ofanimated films, theme parks, resorts and studios etc. (The Walt Disney Company, 2012).In context of Walt- Disney, several strengths, weaknesses, opportunities and threats are associated with the company that are presented as below: Strengths: Walt Disney is a well-known brand of entertainment industry that has unique positioning around the world. It is the key strength of the company as global customers know the company for innovation......

Words: 2186 - Pages: 9

Premium Essay

Business Analysis

...I. Economic Analysis 5 II. Balance Scorecard 8 III. Project Management 10 Activity Definition 10 Scope Definition 10 Work Breakdown Structure and Schedule 11 Conclusion 12 References 13 Executive Summary The most important managerial decision facing my corporation is how to remain competitive in the real estate market. In order to remain competitive, we must increase profits by evaluating most aspects of our business. Azteca Partners, Inc. was created to facilitate the purchasing, repairing, and selling of distressed properties. During the last year, most projects have been over-budget and over-schedule. This project will addresses or reduce critical aspects of the real estate business. First, Azteca Partners must decide whether to expand into the neighboring county. It is a decision we have discussed but not analyzed. The project will be used to analysis data from the current county and the proposed county. After all data is obtained, we will be able to make a sound business decision. Secondly, the issue of over-run projects will be analyzed using MS Project 2007. Each task will be schedule and an estimated date of less than 60 days will be the goal of each repair project. The tasks will be scheduled in a systematic approach that will reduce delays or slack time. Lastly, Azteca Partners will implement new strategies aimed at improving the overall business health of......

Words: 1173 - Pages: 5

Premium Essay

Business Analysis

...Part A - Analyze a business plan I review a business plan ‘quality Training’ and also compare to the business plan given in a text book, As I can seen most of the important topics are missing. According to the text book there is a topic call operations and it has sub topics as well where I can see in this business plan. Also financial plans are not given in this business plan. This business plan outlines strategy for the next couple of years. It may be used to help support an application for business finance or business grants, or it could be just for own use as a roadmap for the growth of business. It explains objectives and the actions required to get small business from where it is now, to where it want to be. This business plans focus, crystallize ideas and identify priorities, saving both time and effort. This business plan will gives some clear sense of direction and a benchmark enabling to measure progress. Be realistic According to this business plan analysis of competitors are clearly explain and the risk and opportunities. However unrealistic sales forecasts could lead to increased overheads followed by a damaging cash flow crisis and drastic cost cutting. It could also damage credibility, because lenders and other interested parties will quickly see through optimistic plans that ignore weaknesses or threats. Be professional Even the plan is intended for internal use only, write and present it as if it’s aimed at an outsider. Put a cover on the......

Words: 1353 - Pages: 6

Premium Essay

Business Analysis

...Business Analysis MGT/521 8-04-2011 John T. Opincar Abstract In this paper, an overall business analysis of Apple, Inc. will describe in detail including the review of recent economic trends influencing Apple, along with the strategies the company could and were adapting to with the changing of the markets and recession. Along with informative information about the tactics Apple may have implemented or could potential implement to achieve their strategic goals. Within this paper it opened elements of the role of human resource management and the roles they played to helping the company achieve its business goals for the present and future. Business Analysis Apple, Inc. continues to strive to be the best company in the industry of technology. Continuing to improve year by year in growth and products, Apple revenue has grown by 82% year by year. Apple continues to compete across the board in several highly competitive markets, and article from CNN states “ranging from personal computer industry, the consumer electronics industry with products such as the iPhone, iPads, iPods and Mac and as well as digital music distribution through its iTunes Music store.” (Griggs, 2011, p.1) Apple’s strategic initiatives are to reconnect their employees into developing new products, services, and markets. The iPhone combines a mobile phone in a desktop category, providing e-mail, web browsing, and compatibility with both Macs and Windows-based computers. Ipad is very......

Words: 974 - Pages: 4

Premium Essay

Business Analysis

...Business Analysis Part 1 The company chosen for the business analysis is Humana, Inc. Humana, Inc is a health care company offering a wide range of insurance products from long-term care to well-being. Humana, Inc headquartered in Louisville, Kentucky. Humana defines their corporate social responsibility stating, “We are dedicated to making business decisions that reflect our commitment to improving the health and well-being of our members, our associates, the communities we serve, and our planet” (Humana, 2012) SWOT Analysis The SWOT analysis will cover Humana’s strengths, weaknesses, opportunities, threats, internal factors, and external factors. Humana’s internal factors are the strength and weaknesses of the company. Humana’s external factors are the opportunities and threats of the company. Humana’s strengths are the company has 400,000 -plus physicians on staff and 5,000 -plus hospitals throughout the United States and Puerto Rico. Humana offers a wide range of products to sell to the consumer. For individuals, the products are Humana One medical insurance, Humana dental, and vision insurance, financial protection plans, Rx drug plans, and Medicare plans. On the employer side of Humana’s products, they offer medical plans, spending accounts, dental and vision plans, disability coverage, life insurance plans, employer paid plans, and Rx drug plans. For the military Humana offers Humana Military Tricare programs. The military plans. The Tricare plans......

Words: 1370 - Pages: 6

Free Essay

Business Analysis

...Business Analysis - Part I MGT/521 September 20, 2012 Business Analysis - Part I This paper describes the results of an examination of L-3 Communications Holdings, Inc. The examination identifies their wants/needs and describes how well the company fulfills those needs. It also includes an analysis of L-3’s strengths, weaknesses, opportunities, and threats (SWOT), and finally, uses that analysis as a basis to form a recommendation for holding the stock as a position in an unnamed mutual fund. Company Overview L-3 Communications Holdings, Inc. (NYSE:LLL) is a Fortune 500 company with reported sales of $15.2B in 2011. Founded in 1997, L-3 maintains headquarters in New York with global locations, including the United Kingdom (UK), North America, Europe, Middle East, Southeast Asia, and Australia. The company is primarily a government contractor in command, control, communications, intelligence, surveillance, and reconnaissance systems (C3ISR). Its services and products also include aircraft maintenance, aircraft modernization, and government services. L-3 also provides numerous electronic systems used in both military and commercial applications. The company has four distinct business segments - Electronic Systems (ESS), National Security Solutions (NSS), Aircraft Modernization & Maintenance (AM&M), and C3ISR. L-3 Business Segmentation Each business segment delivers products and services specific to its market. A brief overview of each segment......

Words: 2474 - Pages: 10

Premium Essay

Business Analysis

...BUSINESS ANALYSIS Second Edition Debra Paul, Donald Yeates and James Cadle (Editors) Second Edition BUSINESS ANALYSIS BCS The Chartered Institute for IT Our mission as BCS, The Chartered Institute for IT, is to enable the information society. We promote wider social and economic progress through the advancement of information technology science and practice. We bring together industry, academics, practitioners and government to share knowledge, promote new thinking, inform the design of new curricula, shape public policy and inform the public. Our vision is to be a world-class organisation for IT. Our 70,000 strong membership includes practitioners, businesses, academics and students in the UK and internationally. We deliver a range of professional development tools for practitioners and employees. A leading IT qualification body, we offer a range of widely recognised qualifications. Further Information BCS The Chartered Institute for IT, First Floor, Block D, North Star House, North Star Avenue, Swindon, SN2 1FA, United Kingdom. T +44 (0) 1793 417 424 F +44 (0) 1793 417 444 www.bcs.org/contact Second Edition BUSINESS ANALYSIS EDITED BY Debra Paul, Donald Yeates and James Cadle © 2010 British Informatics Society Limited All rights reserved. Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted by the Copyright Designs and Patents Act 1988, no part of this publication may be reproduced,......

Words: 16497 - Pages: 66

Premium Essay

Business Analysis

...Final Paper Business Practice Analysis of Brodo Footwear Final Paper for Introductory Business Course Depok 2014 Statement of Authorship “We the undersigned certify that the paper attached is purely our original work. No work of others that we use without citing its sources. Except where reference is made in the text, this document contains no material presented elsewhere or extracted in whole or in part from a document presented by us for another qualification at this or any other institution. We understand that the paper which we collect may be reproduced or communicated for the purpose of detecting plagiarism.” Name | NPM | Signature | Dhanendra Martifauzi | 1406640650 | | Lukman Makarim | 1406640814 | | Melisa Try Hatmanti | 1406546525 | | Muhammad Khalifa Akbar | 1406641193 | | Rr Azzyra Ayu Gendhis Pakartie | 1406545926 | | Yovanka Amira | 1406546462 | | Course : Introductory Business Title of the paper : Business Practice Analysis of Brodo Footwear Date : December 10th 2014 Lecturer : Nayunda Andhika Sari S.E., MBA. Contents Cover Statement of Authorship ……………………………………………………………………… 2 Contents ……………………………………………………………………………………… 3 1. Introduction ……………………………………………………………………… 3 1.1. Background ……………………………………………………………………… 4 1.2. Problem Formulation ……………………………………………………………… 4 1.3. Objectives of Analysis ……………………………………………………………… 4 1.4. Methods of Analysis ……………………………………………………………… 4 2.......

Words: 3903 - Pages: 16

Premium Essay

Business Analysis

...Business Analysis II Tarouse T. Pea MGMT 521 June 26, 2012 Steve Perret Business Analysis II As I continue to ponder the idea of becoming an investor or stakeholder in Compass Group USA, I would first like to study their financial history, i.e. accounting practices, purchases, debt to income ratio, and profits and loss statements. This information will give me a general idea of their financial stability and will they remain financially sound during these economic times and in the future, which could lead to gaining more contracts and creating more room for growth. The information that I will examine are income statements, balance sheets, and cash flow. I will also take into account any plans for the future, particularly outside of the usual clientele of universities and health care facilities. I am really interested in the building of their own brand, Outtakes, which provides on the go dining and quick service meals to prospective patrons. With the changing of the business environments over the past few decades, it has prompted changes in how businesses and organization deal with their accounting practices, especially after the fall of conglomerates such as Enron and WorldCom. In the business world, accounting takes on two forms: financial accounting and managerial accounting. Financial accounting deals with the preparation of general use financial statements for creditors, outside of the organization. Managerial accounting is concerned with financial information,......

Words: 1113 - Pages: 5

Premium Essay

Business Analysis

...3M Business Analysis III Steve Phelps MGT/521 April 23, 2012 3M Business Analysis III To answer the question of how current economic trends are affecting 3M and what strategies 3M is using to adapt to the those economic trends, it is necessary to understand what the current state of the United States economy is, then define what economic trends exist. The Economy The best ways to understand what encompasses the economy in the United States is to first look the Gross Domestic Product. This statistic measures the country’s total output. According to the Gross Domestic Product, the United States economy is everything produced by every company and person in the United States. This year the Gross Domestic Product was totaled just over $15 trillion, according to the Bureau of Economic Analysis. The Gross Domestic Product is made of four primary components: Personal Consumption Expenditures, which measures consumer spending; Business Investments, which is basically purchases that companies make to produce consumer goods; Government Spending; and Net Exports of Goods and Services, which measures what is added and subtracted to the Gross Domestic Product with exports and imports, respectively. Of these four components, it is the Personal Consumption Expenditures that is probably the most important of the Gross Domestic Product, as it accounts for a large part of the United States economy. Over......

Words: 2660 - Pages: 11

Premium Essay

Business Analysis

...Business Analysis Part II Anikki Manasseh MGT/521 October 29, 2012 Richard Bowman Business Analysts Part II Introduction In the world of business one has to try and stay ahead of the next company especially if they are in the same league. Nothing is ever guaranteed and in a world that is constantly changing it is best to stay one step ahead of the competition. The Fortune 500 list has companies who have made an impact on the economy and have continued to grow over the years to show improvement. One such company is ExxonMobil who retained the prestigious spot of number one for this year. However, there are other companies in the same field that are considered rivals but they also continue to strive and push forward. This paper will discuss the comparisons with the other companies in the same field. Also the financial health of said company, any technological advances, how globalization has affected the company’s business strategy and a bench marking analysis. Hess Corporation As one of the more notable competitors for ExxonMobil, this is a company that does have some extensive history behind it as well. It does have its place on the Fortune 500 list, however the number is quite down and not as high as s tome might think. This is a company that has marketed gasoline throughout more “1360 Hess gas stations in 16 U.S. states and operates a 50% owned oil storage terminal in the US......

Words: 2260 - Pages: 10

Free Essay

Business Analysis

...Business Analysis Part 1: Motorola Mobility As the mutual fund manager, we will be analyzing Motorola Mobility Inc. (MMI) to make a decision on whether or not to invest in the company. The following is a business analysis that will be taking place over the next couple of weeks to determine whether or not Motorola Mobility is worth investing in. A SWOT analysis for Motorola will help with the decision making. This analysis will also include the company’s internal and external stakeholders, a description of their needs and wants and how the Motorola Mobility is fulfilling them. If MMI is not fulfilling those needs this analysis will explain what the company needs to do to ensure they are.   SWOT Analysis The following will give both an internal and external perspective of Motorola Mobility (MMI). A SWOT analysis for Motorola Mobility will allow us to understand and evaluate the strengths, weaknesses, the opportunities available and any threats that Motorola Mobility may face. Strengths Brand name is a strength of Motorola because of how long they have been around and the reliability of the product they put out. The brand name of Motorola is also attached to the brand Google Inc., after the Motorola Mobility and Google Inc.’s merger was officially approved in December, 2011. Products are a strong point of the Motorola name. From the StarTAC which was a very popular cell phone to the innovative smart phones in the Android smartphone family, they have continued to......

Words: 1083 - Pages: 5