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IBM Global Center for Smarter Analytics

Fundamentals of Business Analytics
Case Study

IBM Global Center for Smarter Analytics

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Published May 2013
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IBM Global Center for Smarter Analytics

Case Analysis 1: Cincinnati Zoo

Business Objectives




IBM Global Center for
Smarter Analytics
Company
Company Background
The Cincinnati Zoo & Botanical Garden is one of the most popular attractions and a Top Zoo for Children according to Parent’s Magazine. Each year, more than
1.3 million people visit its 71-acre site, which is home to more than 500 animal and 3,000 plant species.
Although the Zoo is a non-profit organization and is partially subsidized by Hamilton County, more than two thirds of its $26 million annual budget is generated through its own fundraising efforts.
Cincinnati Zoo takes pride in the fact that it has the lowest public subsidy of any zoo in Ohio and generates more than two thirds of its $26 million annual budget through its own fundraising efforts. In challenging economic

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