...Careers within Styling and Editorial Claire Ginzler - Stylist - Freelance Works across a range of projects: • Fashion Styling for Editorial/Advertising campaigns. • Fashion Styling for the Catwalk. • Fashion Consultation – Private Clients. • • http://www.claireginzler.com/blog/ http://www.bbc.co.uk/blast/117627 Creative Director of On/OFF • http://www.onoff.tv/blog/season/sept10/ • http://www.onoff.tv/blog/season/sept10/ Magazine editor A day on the life of… • As London Fashion Week kicks off, follow market editor at British Vogue, Emma Elwick-Bates as she prepares for a photo shoot and represents Vogue at Fashion's Night Out. • http://www.youtube.com/watch?v=PiCVI0w-U7k Different types of Magazines and their target markets. A Range of Roles within the Editorial: • • • • • • Editor in Chief Editors Assistant Market Stylist/Editor Creative Director Promotions Editor https://www.youtube.com/watch?v=JcfP9HqVMAA&index=5&list=PLdsvv3PS6QWFx5elgE3ZmsQG_EYykSg8Y Magazine Assistant to Editor Typical work activities: • Editorial assistants perform a range of administrative and editorial tasks necessary to get publications published. • They act as the liaison for the many people involved in the publication process, from the receipt of copy from authors through to the handover to production staff. • You will need to network and build contacts. Alyssa Reader, 24, is the assistant to Amy Ashley...
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...stop Promotion – 1988 advertising cost $5.5million Competition | Fed Ex | UPS | Emery-Purolator | Airborne | Product | Overnight Delivery Service (ONDS), warehousing and inventory management in conjunction with expedited delivery | Overnight Delivery Service (ONDS), package tracking, guaranteed deliver, morning deliver | Air and ground delivery service | Overnight Delivery Service (ONDS), | Price | 8oz letter cost $10.50, Volume discounts to secure large share of business accounts, $3 drop off discount | 8 oz letter costs $8.50, No discount for volume shippers | unknown | ODNS rate for the government: $5 for the first pound. Offered large accounts exclusive carrier contracts using deep discounts | Place | Retail kiosks | Retail kiosks | unknown | unknown | Promotion | unknown | No advertisement prior to 1982, 1988 advertising costs $100 million | unknown | unknown | Consumer There are two bases to segment the market. One basis is reliability/certainty versus price. The second basis is business size versus...
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...your message is understood. As a fresh graduate or potential manager, communication skills are required and it is because of graduates or managers have great communication abilities, they can captivate an audience of hundreds, even thousands, with the presentation skills. As a manager, good communication skills help to keep the team in the loop by providing them as much information as possible about changes in business environment or projects. It means having the ability to write a comprehensive report that anyone can understand. Commercial Awareness As a fresh graduates or a potential manager, it is important for us to know about how a business or industry work and what make a company tick. Besides that, we have to show the understanding of what the organization goals through its product and services, and the way to compete in its market. In addition, as a potential manager, he needs to have a higher level of business acumen so that the company has a quick response on the changes of business environment. For the fresh graduates, having commercial awareness help them a lot in developing the industry and organizations. Problem Solving Skills and Analytical Skills As a fresh graduates or potential manager, you need to display an ability to take a logical and analytical approach to solving problems and resolving issues. It's also good to show that you can approach problems from different angles. Besides that, as a manager or graduates, they always are having a conflict...
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...In 2010, BBVA was the second largest bank in Spain (48 million customers and 104,000 employees). Through an acquisition, it entered the US market in 2004. By 2009, it had established itself as the fifteenth largest commercial US bank and a significant regional player in the Sunbelt region. BBVA has three primary lines of business: retail banking for consumers and businesses, corporate and commercial banking, and wealth management. Their goal is to become one of the top-10 banks in the US. BBVA’s target demographics is consumers identified as “strivers”, upwardly mobile 25-54 years old with an annual income of more than $75,000. The primary marketing goals for BBVA, through online and offline channels, are to build awareness and trust in their brand, support their various lines of business (savings, checking, mortgage, commercial), and to improve satisfaction and retention of current customers. However, there is a slight difference in expectations between online and offline. The major goal for offline marketing is to build brand awareness and consideration among potential customers. Online goals are to build online brand awareness and acquire new customers. BBVA’s conundrum is how to best allocate their 2011 marketing budget of approximately $50 million between online and offline platforms. Our overall recommendation is to increase marketing funding to online advertising in order to gain more customers. Currently, only 5% of BBVA customers are acquired...
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...[pic] Contents Introduction 2 2. Personal development from PALS 3 2.1 The futures of PALS and what I’ve learned 3 2.2 Benefit from visiting speakers programme and organizational visits 6 3. Professional development from PALS 7 3.1 Commercial awareness 8 3.2 Communication skills 8 3.3 Leadership 9 3.4 Foreign language 10 4. Help in the future 10 Conclusion 11 Reference 12 LEARNING LOG 13 Introduction In this text, I will retrospect to the period doing the assignment and reflect how I developed professionally and personally. The first chapter gives a review of the group assignment and presentation. We took DHL call centre as the development subject, and analyzed the importance of establishing a new call centre based on the theories about the reasons of building call centre. Based on existing literature about call centres, we summered up the advantages of call centres and examine the current status of DHL, thus our analysis gives a theoretical and practical ground of building DHL new call centre (Bruce et al, 2010). Latter analyzed the factors influencing the success of call centres so that we can adapt right strategy and avoid big failure (Chiara et al, 2006). The main concern is to promote service quality in all dimensions and by scientific means. In the second chapter, I draw a line between what I noticed and perceived from visiting and interviewing activities and what...
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...Business Financing and the Capital Structure Tamika Coleman Professor Rollinson Edewor Finance 100 June 9, 2015 Introduction Business operations originate from the inculcation of plausible approaches towards ensuring sustainable operations within the first year of operations. Thus, from the analysis of many businesses, investment into proper financial plan and effective marketing strategy is bound to sustain profitable outcomes. Therefore, this paper will examine financial planning, marketing and the plausible approach towards expansion of business. Outline a financial plan for your small business. Most fundamentally, a financial plan denotes two main facets of analysis that entail an analysis of the financial goals and review of the financial statements. As a new business, One Stop Shop Swim store aims towards meeting the customer needs of the market of operation. Hence, an evaluation of the financial plan is as follows: Financial goals Financial goals focus towards laying forth the targets or operational milestones that need to be met by One Stop Shop Swim store. Thus, the evident financial goals are as follows: * Sustain a 7% growth in sales within the first six months of operation * Ensure that a second store is opened after a year of operation * Make a more than 30% of the initial capital within the first year of operation Review of financial statements Terence (2003 p90-178) emphasizes that in US, there prevails two main financial statements...
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...Children and Advertising Advertising is used by organizations as a marketing tool to create brand awareness, persuade consumers, and motivate them to buy. For organizations, consumers play a huge role in helping a firm determine the creation and implementation of an advertising campaign. In an article in Advertising Society and Review the author notes that, “American children view an estimated 40,000 commercials annually” (O'Barr, 2008). Thus, children have the potential to actively participate in family buying decisions. In order to successfully design an advertising campaign towards children, organizations must understand children’s role as consumers, the effect they have on the advertising industry, and how advertising to children helps businesses achieve their objectives. For advertising to children to be advantageous, advertisers must recognize a child’s buying behavior and purchasing power. Advertising to children is defined as using various advertising mediums to promote toys, food, music, films, and clothing to young consumers. Marketers refer to these young consumers as Generation Y. This generation that makes up approximately 28.6% of the population includes toddlers, tweens and teens. Generation Y makes up three distinct markets that include: 1) the primary market 2) the influence market – parental yielding and 3) the future market (McNeal, 1998). Within the primary market, advertisers must see children as an audience that has the capability to purchase...
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...Abstract Lytle Corporation Inc. is developing new strategies to expand market penetration and grow annual revenues. This document details some of the strategies which, when implemented, can be structured upon the current business model. The new e-business model will help the company expand its product differentiation strategy and also enable the company to create value added-dependency for both current and new customers. The e-business model also can be used to improve the company’s product branding across the globe and can be used as a steppingstone moving aggressively into new emerging markets as well as maintain and increase the current market share in North America. Introduction Lytle Corporation is a US based publically traded Discrete Manufacturer. Lytle manufactures wheels and wheel-end components for the Commercial Vehicle Industry. Their product line includes; but, is not limited to: Aluminum and Steel Wheels, Brake Drums, Hubs, Rotors, and Slack Adjusters. Most of the products are used in heavy-duty Class 5 to Class 8 Trucks, specifically agricultural, specialty, and military trucks. The company operates in the North American (USA, Canada, and Mexico) market with limited sales outside of the Continent. Fifty-five percent of existing Lytle sales comes from the top four (4) trucks Original Equipment Manufacturers (OEM). The remaining sales come from OES (Original Equipment Services), Parts Distribution Centers (PDC), Warehouse Dealers (WD), buying groups,...
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...and Legal Forces, Global Forces. All of them effect the business strategic decision. But different forces have different effect influences. For Demographic Trends, the most visible, easily quantifiable and predictable forces. But, surprisingly, not the most thoroughly examined. For examples: The population pyramid (aging trends); increased diversity/immigration; geographic distribution/migration to sun-belt states, etc. In socio-cultural, awareness of and compliance with the values, beliefs, and lifestyles of society can help organizations prepare for the future, and changes in society can create opportunities for and threats to an organization’s growth. Just like Quality of Education; Crime Levels; Foreign Investment levels; Environmental awareness, etc. Economic forces can influence demand for products and services, and the costs of producing / providing them. Such as interest, Inflation, Exchange rates, Tariffs and so on. The technological also cover invention, innovation, basic innovation and technological Forecasting. Invention is an idea with commercial potential. Innovation is An invention that can or will be commercialized. The basic innovation always impact more than one industry and technological forecasting is Monitoring industry trends. For business strategic decision, in political and legal forces, the government can macro-control economy, decided to commercial center of gravity, encourage new business formation, force organizational restructurings, close or...
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...definition of knowledge management, there is the most frequently cited one (Duhon, 1998, pg. 9): "Knowledge management is a discipline that promotes an integrated approach to identifying, capturing, evaluating, retrieving, and sharing all of an enterprise's information assets. These assets may include databases, documents, policies, procedures, and previously un-captured expertise and experience in individual workers." It has been understood recently that non-governmental organizations (NGOs) that are not profit oriented also need a sound knowledge management strategy to ensure sustainable and continuous success and to constantly adapt their work to changing conditions (Edwards, 1997). The author of this work aims to investigate the awareness about KM system, its barriers and opportunities to support KM’s implementation among NGOs in Kazakhstan. Several approaches for managing knowledge in organizations have been proposed in recent years. Some of the approaches present a more human-driven approach, some focus more on technological support (Choi & Lee, 2002). This work will mainly concentrate on a human-driven approach of KM implementation of NGOs in Kazakhstan. There are more than 27,000 non-governmental organizations registered in Kazakhstan that operate in different spheres of social life such as protection of human rights, ecology and environment, gender issues and protection of the interests of vulnerable groups of the population. Thus they have a lot of valuable knowledge...
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...Running head: ABC Corporation Online e-Business Growth Plan Online e-Business Growth Plan for ABC Corporation Valerian Coutinho Western Governors University Abstract ABC Corporation needs a new strategy to expand market penetration and grow annual revenues. This document details some of the strategies which can be utilized to build upon the current business model. The new e-business model will help the company build on the product differentiation strategy and also enable the company to create value added dependency for the current and new customers. The e-business model can also be used to improve the company’s product branding across the globe and can be used as a stepping stone into moving aggressively into new emerging markets as well as maintain and increase current market share in North America. Introduction ABC Corporation is a US based publically traded Discrete Manufacturer. ABC manufactures wheels and wheel-end components for the Commercial Vehicle Industry. Some of the products the company makes are Aluminum and Steel Wheels, Brake Drums, Hubs, Rotors and Slack Adjusters. Most of the products are used in the Class 5 to Class 8 Trucks, agricultural, specialty and military trucks. The company operates mostly in the North American (USA, Canada and Mexico) market with limited sales outside of North America. 55% of existing ABC sales come from the top 4 truck Original Equipment Manufacturer (OEM). The rest of the sales come from OES (Original Equipment Services)...
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...Abstract The study of this paper is to learn about the organization leadership. The selected topic is very important because bank is profit-oriented commercial institution. And these types of institutions provide banking services to general people. And this report will definitely identify how the corporate world really works & will help to apply theoretical knowledge in the practical life. On the other hand banking sector is one of the fastest growing sectors in our country. There are more than 50 banks which operating includes local and foreign venture. Some new banks are coming in the market. Therefore, the banking industry is becoming very much lucrative and at the same time very much competitive too. All the banks are offering newer products and facilities to attract the customers and retain them. So working on this particular bank it would be benefited to become familiar with the practical business operations about banking activities. Paper can be able to know the different kinds of leadership procedures follow by the bank also measure the degree of leadership behavior regarding the service of Foreign Exchange Branch & to evaluate the overall level of model analysis of any other banks. And this kind of working will also be benefited for to learn about the real way to satisfy a customer, set up the whole procedures & maintain them all, and would also be benefited for the future career to move on with skills to some leading oriented institutions. So for including...
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...Promotion and Public Relations William Allen XXXXXXXX University Promotion and Public Relations The marketing mix and the 4 Ps of marketing are an important part of any business plan. Promotion is the process an individual or businesses use to get the word out about their product or service to customers, stakeholders and the general public. Public relations is defined as the marketing function in which public attitudes are evaluated, helps to identify areas within the organization that may appeal to consumers, and can help to implement a program of action that will help to gain the public’s attention and acceptance. This paper will discuss the importance of using promotion and public relations in business. The objectives of sales promotions are to build product awareness, to create public interest, provide necessary information, to stimulate the demand for the product or service, and can also be used to reinforce a particular brand. Sales promotion techniques can be very effective in helping to expose new and current customers to products for the first time and can aid in important promotional components in the early stages of the new product introduction process. Sales promotion techniques are aimed at the determination to build product awareness among the public, as well as having the added bonus of seizing pertinent current customer data at the time of the product’s exposure. Sales promotion can act as an effective customer information gathering tool that can later be...
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...national brand awareness campaign. In this project, we focus mainly on the second brief, which is to create a national brand awareness campaign. Background A Little Bit About Feel Good Drinks Feel Good Drinks is a healthy drinks business with the simple aim of making people feel good. The business was started by Dave, Chris and Steve in 2002 with a range of 3 juice drinks in 375ml glass bottles.They now offer 5 ranges including Feel Good Kids, Feel Good still & sparkling juices, Feel Good non-alcoholic cocktails and Feel Good vitamin waters. The company only use 100% natural ingredients and never add sugar to their drinks. One major challenge the company encounter is that consumers aren’t aware that almost all of the supposedly healthy drinks have lots of added sugar or artificial ingredients. Therefore, the “golden rules” of providing natural goodness stuck with the company since the very beginning of the business which is offering healthy and tasty products with colourful, friendly and natural packaging as well as quality and affordable pricing. Feel Good Drinks is a brand is all about making people feel good. The company try their best is providing the feelgoodness by keeping things simple and quite light hearted. Besides, the company are also trying to do their part in corporate responsibility to have a Feelgoodness Days volunteering scheme for our team, along with our weekly Feel Good Fridays and our Feel Good Fund for good causes. It is a business that does...
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...Miller, Inc. is a mid to high-end furniture manufacturer primarily concentrated in the business and institutional market. The industry is experiencing significant declines in sales due to poor macroeconomic conditions. The Company is well positioned as one of the top-tier firms in the industry, but its business model is highly sensitive to the overall economic cycle. First and foremost, Herman Miller needs to continue to successfully execute its core office furniture business. To reduce its vulnerability to downturns in the overall economy, Herman Miller should work to raise its brand awareness and fully leverage its products in adjacent markets. Recommendations • To ensure that Herman Miller capitalizes on its near 30-year expansion into the healthcare sector, the Company should increase the resources it dedicates towards healthcare and implement the following initiatives: o o Develop a patient bed to enable Herman Miller to offer a complete patient room solution. Consolidate its healthcare distribution network by appointing the best dealers in a given territory and enabling them to offer the Company’s full healthcare product line. Ensure that these dealers are fully trained on the Brandrud and Nemschoff offerings. o Once the office furniture industry rebounds, Herman Miller should begin to consolidate its Brandrud and Nemschoff brands under Herman Miller Healthcare. • To increase brand awareness and sales among non-institutional customers, Herman Miller should enhance its distribution...
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