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Business and Communication Paper

In: Business and Management

Submitted By lucylove
Words 862
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Behavior and Communication Paper
BCOM/230
July 23, 2012

Behavior and Communication Paper
Apple Inc., a multinational corporation, began operations in the 1970s in Cupertino, California. The company designs, markets electronics, personal computers, and software with simplicity in mind, for seamless use by the consumer. For the first 30 years of the company’s tenure, it was known as Apple Computer, Inc. - However, in the early 2000s, the company would remove the word "Computer" to reflect the company’s transition from the marketing of a computer to the marketing of a series of consumer electronics. The company’s best known products are the iPod, Macintosh computers, the iPhone, and iPad. The company is owner of more than 364 retail stores in 13 different countries, and an online store where their products are sold. Apple, Inc. has earned an unparalleled reputation in consumer electronics and made the top of Fortune magazine’s “Most Admired Companies’ in the world, for two (2) consecutive years, as a leader in innovation and people management.
History
Apple’s descent in the world of consumer electronics began on April 1st, 1976 with the selling of Apple’s personal computer kit. Apple’s founders, Steve Jobs, Steve Wozniak, and Ronald Wayne with little assets could contribute 90% into Apple’s startup where Wayne gave 10% as he did not want to risk all. Because Wozniak did not want to risk his personal assets, he sold his shares back to Jobs and Wozniak for $800. Wayne’s share today would gross more than three billion dollars.
Apple Computer, Inc. is responsible, in part, for the extraordinary popularity of the personal computer in the 20th century, resulting in enormous growth in the computer industry. In 1984, introducing the Macintosh line of personal computers, established the company as a leader in innovation and industrial design whose products...

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