...to know about my audience? ●● How do I use audience analysis? ●● What if my audiences have different needs? ●● How do I reach my audience? Module Summary Assignments for Module 2 Polishing Your Prose: Comma Splices 02Locker_mod02.indd 18 Adapting Your Messages to Your Audience Learning Objectives After reading and applying the information in Module 2, you’ll be able to demonstrate Knowledge of LO1 LO2 LO3 LO4 The audiences who may evaluate your business messages The variables of the communication process The importance of adapting your message to your audience Audience analysis Skills to LO5 LO6 Analyze your audience when composing messages Begin to shape the content, organization, and form of your messages to meet audience needs 12-12-20 9:37 PM Adapting Your Messages to Your Audience MODULE 2 19 Employability Skills 2000+ Checklist Module content builds these Conference Board of Canada Employability Skills 2000+ Communicate Be Adaptable Think and Solve Problems Learn Continuously Demonstrate Positive Attitudes and Behaviours Work with Others Audience analysis is fundamental to the success of any message: to capture and hold an audience’s attention, and to motivate readers and listeners, you must shape your message to meet the audience’s interests, and needs. LO1 Who is My Audience? Your audience may include many people. In an organizational setting, a message may...
Words: 10440 - Pages: 42
...until 2010. In 2011 and 2012, total annual profit was declining from 186.75 million to 99.41 million. This report introduced our company background and found out the company’s problems. After that, we found out solutions to overcome these problems. This report recorded some important details about our company’s sales and profit. Besides that, this report involved discovering something that we had never mentioned about it such as the company potential resources and potential threats. (a) BACKGROUND 1. Become the main and valuable healthcare partner. 2. Become the preferred supplier to the Malaysia’s healthcare providers and their strategic business partners. 3. Invest in their company’s employee. 4. Focus on providing logistics and operational services. 5. Provide scientific updates and specialist skills enhancement to their...
Words: 1267 - Pages: 6
...importance of communication. Businesses are finding that it is in their best interest to learn about national, cultural and ethnic groups they need to communicate with to grow their businesses. Communication is so important in business; in fact businesses want and need people with good communication skills. Effective communicators are, therefore high demand besides not surprisingly there is a high correlation between communication skills and income. Whatever the position ones have in business, performance will be judged mostly by the ability to communicate. Evidence of the importance of communication in business is found in numerous surveys of executives, recruiters, and academicians .Without exception, these surveys have found that communication ranks at or near the top of the business skills needed for success. 1.1.0 Background of the Report: This survey report is based on the topic ‘Communication skill plays key role for employment of business students. ‘Basically this report is the partial requirement for ‘Business Communication’ course of MBA program at American International University-Bangladesh (AIUB). This report will help us to understand the enormity of communication skills for employment of business student. It was a nice experience for us to combine our theoretical knowledge with relevant practical field. 1.2.0 Objective(s): 1.2.1 Broad Objective: The key objective of this report is to reveal the enormity of communication skills for business students of...
Words: 2734 - Pages: 11
...Developments in Practice XXXVI: How to Talk So Business Will Listen … And Listen So Business Will Talk Heather A. Smith School of Business, Queen’s University, Kingston, Ontario heather.a.smith.queens@gmail.com James D. McKeen School of Business, Queen’s University, Kingston, Ontario One of the most important skills all IT staff need to develop today is how to communicate effectively with business. Over and over, research has shown that if IT and business cannot speak the same language, focus on the same issues and communicate constructively, they cannot build a trusting relationship. And business is consistently more negative about IT‘s ability to communicate effectively than IT is. In fact, even while IT collaboration is improving, business‘s assessment of IT‘s communication skills is declining. While much attention has been paid to organizational alignment between IT and business (e.g., governance, structure) very little has been paid to the nature and impact of the social dimension of alignment, a big element of which involves communication. To explore the business and interpersonal competencies that IT staff will need in order to do their jobs effectively over the next five–seven years and what companies should be doing to help develop them, the authors convened a focus group of senior IT managers from a variety of different organizations. This paper documents the results of this discussion, integrating them with findings from the research and practitioner literature...
Words: 6819 - Pages: 28
...Team-Building and Communications Guiseppina Saieva HA499-01 March 12, 2014 Professor: Teresa Foster Team-Building and Communications Introduction Every organization is made up of people, therefore communication that is effective is the key to success. Effective communication is the link that helps get the work done and helps people work as a team. The constant changes that occur in a workplace, make communication important. I will explain some things about effective business communication require effective practice. There are five factors relate to effective business communication closely. They are communication theory, business writing styles, team building and interpersonal communication, negotiation and persuasion techniques, and intercultural communication. Generally, communication theories can teach people many skills to accomplish a successful business communication. Also, the ability to generate clear, vigorous and concise written materials are critical for people to be successful in business world. So writing process and writing styles play important roles in effective business communication. The best way for business organization to survive and grow in surroundings of intense competition and pressure on resources is building team for sharing information. Because organizations are consisted of interdependent relationships, interpersonal communication has useful functions to manage organizations. Negotiating and persuasion skills are extremely...
Words: 1707 - Pages: 7
...Business Communication Today, 11e (Bovee/Thill) Chapter 1 Achieving Success Through Effective Business Communication 1) Communication is the process of A) transferring information and meaning. B) listening actively. C) writing messages. D) none of the above. Answer: A Explanation: A) Communication is a two-way process that begins with the sender and ends when the receiver acquires information and meaning. Diff: 2 Page Ref: 3 Skill: Concept Objective: 1 AACSB: Communication Abilities 2) When it comes to communication skills, employers express particular frustration with A) experienced workers who shun new technologies. B) recent college graduates who haven't learned how to adapt to a professional environment. C) employees whose first language is not English. D) male workers. Answer: B Explanation: B) Employers expect employees to speak and write in a professional manner that is clear, direct, and free of slang, jargon, and other inappropriate terms. Diff: 1 Page Ref: 3 Skill: Concept Objective: 2 AACSB: Communication Abilities 3) Stakeholders affected by the quality of business communication include A) customers. B) employees. C) suppliers. D) all of the above. Answer: D Explanation: D) Stakeholders include anyone who is impacted by a company in a direct or indirect way. Customers, suppliers, and employees are all stakeholders, as are shareholders, community members, and the wider world. Diff: 2 Page Ref: 4 Skill:...
Words: 8534 - Pages: 35
...Excellence in Business Comm., 10e (Thill) Chapter 1 Achieving Success Through Effective Business Communication 1) Communication is the process of A) transferring information and meaning. B) listening actively. C) writing messages. D) speaking to others. E) none of the above. Answer: A Explanation: A) Communication is the process of transferring information and meaning between senders and receivers, using one or more written, oral, visual, or electronic media. The other answers are only part of the communication process. Diff: 2 Page Ref: 3 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Discuss the challenges and importance of business communications. 2) When it comes to communication skills, employers express particular frustration with A) experienced workers who shun new technologies. B) recent college graduates who haven't learned how to adapt to a professional environment. C) employees whose first language is not English. D) male workers. E) employees who believe they are tech-savvy. Answer: B Explanation: B) Not all situations call for the same type of communication skills. If you learn to write well, speak well, listen well, and recognize the appropriate way to communicate in any situation, you will gain a major advantage that will serve you well throughout your career. The other groups of employers are not necessarily going to have trouble communicating in a professional environment at all times. Diff: 1 Page Ref: 3 Skill: Concept...
Words: 12273 - Pages: 50
...Excellence in Business Comm., 10e (Thill) Chapter 1 Achieving Success Through Effective Business Communication 1) Communication is the process of A) transferring information and meaning. B) listening actively. C) writing messages. D) speaking to others. E) none of the above. Answer: A Explanation: A) Communication is the process of transferring information and meaning between senders and receivers, using one or more written, oral, visual, or electronic media. The other answers are only part of the communication process. Diff: 2 Page Ref: 3 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Discuss the challenges and importance of business communications. 2) When it comes to communication skills, employers express particular frustration with A) experienced workers who shun new technologies. B) recent college graduates who haven't learned how to adapt to a professional environment. C) employees whose first language is not English. D) male workers. E) employees who believe they are tech-savvy. Answer: B Explanation: B) Not all situations call for the same type of communication skills. If you learn to write well, speak well, listen well, and recognize the appropriate way to communicate in any situation, you will gain a major advantage that will serve you well throughout your career. The other groups of employers are not necessarily going to have trouble communicating in a professional environment at all times. Diff:...
Words: 12272 - Pages: 50
...Communication Skills Courses are an integral part of professional education these days. Communication is the life-blood of any organisation in today’s competitive world. The more effective the communication is in an organisation, the more productive it becomes. But communication skills courses are unable to deliver what is expected. This inference is made out of reading many research papers and articles in the area. Almost every research points out gaps between the objectives of these courses and the actual delivery. When the students of some of the professional colleges in NCR were asked about the reasons and their expectations from these courses, 36 per cent students wanted these courses to focus more on improving listening skills, almost...
Words: 956 - Pages: 4
...Introduction Communication, in plain terms is the basis of all relationship. Be it personal or professional, you cannot do without a healthy and effective communication. When it comes to business, communication becomes even more important. This is the pillar on which professional relationships are built. If you want the maximum profits out of your venture, it is essential that you have a healthy rapport with your clients, partners and employees (if any). And how do you build a good rapport? Through effective communication of course! It is said that one of the most important qualities that a businessman must have is communication skills. If you cannot put your message across to the intended audience, you cannot become a successful entrepreneur. Even if you have an independent business where you are not answerable to your boss, you need to have good communication skills in order to churn out the maximum profits from your venture. However, it is not just about talking or writing. True that these are the two biggest means of communication, but an effective one will spill over to wider areas than that. It will include gestures, body language, confidence and most importantly, the ability to pass on relevant information. Good communication also consists of listening skills. A good businessman will have to be a good listener. For instance in a conference or a business meeting, if you don’t listen to what the others have to say, it is unlikely that you will understand the proceedings...
Words: 4403 - Pages: 18
...Effective Business Communication: A Key to an Outstanding Business Organization Communication is the lifeblood of any organization. But these days, effective business communication is often regarded to be natural like breathing. Individuals within organizations do not seem to feel the need for development because they think that it is innate and that they all know how to communicate already. For that reason, various predicaments transpire in the workplace; employees decide to resign; or even worse, a business starts to break down. It is therefore imperative that individuals within business organizations recognize the significance of effective communication to business organizations and be able to enhance it because it develops flexibility, increases productivity, improves morale and ensures better management. This paper offers a discussion on effective business communication as a key to an outstanding business organization in six parts. The first part provides a discussion on the definition, forms, categories, skills, and barriers of an effective business communication. The second, third, fourth and fifth parts mention some arguments that despite the fact that business communication is being overlooked by stakeholders within some business organization, it is still and will always be an essential tool for their success. The last part presents personal interviews and consultations with business professionals and proprietors regarding their thoughts about the...
Words: 1444 - Pages: 6
...Communication Competence in the Workplace Communication is an essential piece of daily life; it is found everywhere you look in either verbal or nonverbal form. The workplace is no different, every person in every workplace uses some form of communication constantly throughout the day, it is important that each person is aware of the signals that are being sent out, verbally and nonverbally, to coworkers, superiors, clients, customers, etc. According to Donald Baack, “Communication may be defined as transmitting, receiving, and processing information. Information consists of any item that evokes or has meaning” (2012, Chap 1). It is important for employees in all organizations to have the ability to communicate effectively and to get the message across clearly, limiting the possibility of misunderstanding. Communication competency consists of knowledge or awareness of different communication elements, such as interpersonal communication skills and soft skills, management communication skills, communication barriers, and listening styles. The communication competence in a workplace is important at all levels of an organization and the higher the overall competence level the better the working environment. Interpersonal Communication Skills “Interpersonal communication takes place between individuals or one individual with a small set of other people” (Baack, 2012, Chap 1). Everyone has communicates daily with other people, some people are better at this communication...
Words: 2349 - Pages: 10
...Management of Soft Skills @ Campus Placement ABSTRACT Every student pursuing a professional career in engineering/management or any other stream has an ambition to obtain a challenging job in a company of repute (a brand name) and make a successful career. The eligibility of any student for campus placement although decides on the basis of his current and past academic performance (i.e. 10th and 12th marks) but his success in the interview is mainly depend on the technical knowledge and mostly on presentation / communication skill/general awareness. This implies the importance of soft skill knowledge at this stage. Basic campus placement activities conduct in three phases. 1. Technical or subject Test 2. Group discussion 3. Personal Interview A group discussion or GD conducted to test following skill of the candidates. • Interpersonal skill-listening, speaking, receptiveness, team spirit etc. • Clarity of thoughts-knowledge and ability to link known fact • Communication skill- coherence And the interview process to evaluate the candidate on various aspects such as goal, attitude, and motivational level ability to react the situation etc. This also helps company to assess the cultural fit between the company and students. This paper will elaborate on exact soft skill required for the students who are ready for placement i.e. final or pre final year students of the college based on four important factors...
Words: 2717 - Pages: 11
...Interpersonal Communication for Startup Business in TANRI ABENG UNIVERSITY ------------------------------------------------- English for Academic Purpose Naimy Zam Zam / Corporate Communication / 13.013 Abstract This research proposal contains the analysis about interpersonal communication in startup business The Impact of Interpersonal Communication in Startup Businesses Introduction These days, there are so many startup businesses in the world. But only few of them can survive for long time. What makes them survive? In business, the factors that make the businesses survive are not only the capital, the organizational structure or else. Good interpersonal communication skill can also be one of the “key” factors in business. Many researches prove the importance of interpersonal communication in business especially startup business, which can helps to create a good relation among the employees or to customers. Have a good interpersonal communication make good deal in relation with business partner or customer. A positive relation among employees or to customers in interpersonal communication will give result ‘trust’ in that relation. Partners’ trust in business is important, as well customers’. The reason why researcher decided to take communication in business because researcher realized that some of TANRI ABENG UNIVERSITY students are already own startup business and researcher has willing to help the students of TANRI ABENG UNIVERSITY who own a business or work in...
Words: 1186 - Pages: 5
...Leadership is an important component in an organization. The ability to lead effectively is based on a number of key skills, such as communication skills, business knowledge and determination. These skills are highly sought after by employers as they involve dealing with people in such a way as to motivate, enthuse and build respect. How to use these skills are the key to success in business. There are three recent articles (Useem 2010 ; Cappelli et al. 2010 ; Ladkin & Weber 2011) which have analyzed that how to use leadership skills to motivate employees and scrutinized the influences and genre of leadership. The report of Ladkin and Weber reflects on the Hong Kong tourism, whereas Cappelli et al. focus on the experiences study of Indian leaders and the report by Useem reflects on the perspective of the United States military and focuses on a training program of adaptability leadership respectively. This review will compare three articles in types of leadership required and how to use communication, business knowledge and determination to motivate employees. All three texts mention the advantages of suitable communication skills. All authors agree that the reasonable communication with employees can make them more stringent and more efficient and improve the desire of employees to complete their works. Cappelli et al. believe that excellent communication skills can help employees to solve puzzles in them work and eliminate the misunderstanding of employees in their job that...
Words: 961 - Pages: 4
