Table of Contents

Executive Summary 3
Industry Analyses 4
Definition of the Business 5
Purpose of the Business 6
Map into the future 6
Supporting growth and securing funds (Attracting Investors) 6
Management of cash flow 6
Attract and Motivate Employees 7
Business Feasibility 8
Justification of the Business 9
Economic Benefits 9
Social Benefits 9
Personal Benefits 9
Organization and Management 11
Mission Statement 11
Everybody’s Bookstore Mission Statement 11
Cooperate Goals 12
Managerial Competence 12
Organizational Chart 13
Everybody’s Bookstore Organization Chart 14
General Manager 14
Financial Controller 14
Marketing Manager 14
Human Resource Manager 15
Human Resource Management 16
Recruitment and Selection 16
Training 17
Compensation 17
Performance Management 17
Conditions of Employment 18
Operational Considerations 19
Location 19
Layout of Store 19
Staff 19
Basic Operations 20
Utilities 20
Marketing Arrangements 22
Financial Considerations 23
Implementation Schedule 24
Appendix I 25
Appendix II 26
Appendix III 27
Appendix IV 28
Appendix V 29
Appendix VI 30
Appendix VII 31
References 34
Credits and Acknowledgements 35

Executive Summary

Everyone's Bookstore is a start-up used book store in the Papine area of Kingston, Jamaica. The main goal of the company's management is to acquire local market share in the used book store industry through low prices, a dominant selection of products, a competitive variety of services which include an internet café and services and a reading section. Management hopes to achieve this through providing a relaxing, friendly environment that encourages browsing and reading.

Everyone bookstore is a partnership consisting of four general partners. Each partner has equal capital. Accordingly, capital and loss are distributed equally. Each partner will serve as a