Air asia’s stakeholders

* Customers
The purpose of a company is to create customers. Without customers the company cannot survive so in almost all situations the customer needs have to come first. The customer can always to choose to take his business to a competitor so it is essential that we continue to innovate, to offer good products and good value for money. Bargaining of buyers will be the ability of customers to put the firm under pressure. There are 2 types of buyer power which are customer’s price sensitivity and negotiating power. The consumer market for AirAsia also consists of customers who are out of the country such as Thailand , Indonesia , Philippines and so.

* Suppliers Suppliers is individual or group which provide inputs to the organization or entrepreneur such as raw materials , equipment , machinery and others . A good provider will offer to the employer or the organization of the high quality, low price, delivery on time and a longer repayment period and reliable . For instance, the AirAsia Bhd opportunities for food and beverage ( F & B ) to become suppliers of food to the passengers of the flight . AirAsia now offers about 20 choices of in-flight food produced by local suppliers. the supplywill base on the market condition. Prices could not be increasing too much as this may become the risk for the long term business.

* Government
Third, the government or agency in which affect the activities of the organization , through various regulations enacted to help coordinate , support and develop the organization or company . Various agencies are also providing advisory services , training , loans and others . In addition , the government also provides for a license , permit , and duties to the organization with respect to monitoring objectives of the Organization . For example, the Civil Aviation Act 1969 the Government issued the Guidelines to be used as the Company's equipment includes AirAsia flights and pledged AS Regulation , restrictions and conditions by the Government ( the Commission 's rules of Malaysia , 2006)

* Nongovernmental organization
Non-governmental organization (NGOs) can influence the organization through various campaigns and publicity as well as affecting consumers and the government . The organization must be sensitive to the role of these bodies and sensitive issues in the community such as the issue of hygiene , environmental, health , safety, halal and haram , and others. Non-governmental organizations ( NGOs ) as an intermediate in the marketing that helps a company to promote, sell and distribute the product to the buyer . NGOs also help the company find customers or make sales to customers.

* Competitors competitors is essential for an organization or business to identify competitors and understand the behavior and activities of competitors . Analyze the level of competition in the industry. Employers also need to know the weaknesses and strengths as well as weaknesses and strengths of the competitors . Organization or company must use certain strategies that can effectively resolve the competition. For example , in terms of price , promotion , product , distribution and premise. AirAsia started operations at a low cost compared to its closest competitor , namely Mas.

* Creditors
Monetary institution is an external source of fund to support new businesses or to expand existing business.
For example, AirAsia X, which is a company under the AirAsia Group loaned millions of ringgits from the bank.