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Business Assessment of Burger Machine

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Business Assessment of Burger Machine Burger Machine Holdings Corporation is commonly known as burger machine. Burger Machine aims to serve the masses. It offers variety of burgers and it has always been retailing in outdoor burger stands instead of shops.
Distinctive Competencies * Burger Machine offers variety of burgers * It also offers coffee, hot Chocó drink and sans rival if a customer is looking for something sweet. * The burgers are distinguishable by its quality taste. The patty of the burgers is made of 100% pure beef. * Food and Nutrition Research Institute of the Department of Science and Technology confirmed their burgers as “source of the most nutrients in terms of peso value compared to other leading hamburger chains. * Burger Machine employees are also very nice and would even chat with their regulars while cooking the burgers

Strengths and Weaknesses of Burger Machine
Strengths
* provides a 24-hour service * long years in the industry among competitors * Good quality products * Affordable products offered * Buy 1 take 1 burgers * Large number of outdoor stands * Trained and pleasing employees * Provide a good and fast customer service

Weaknesses * closed down several branches * Price is higher among competitors * Lack of promotional campaigns

Burger Machine’s target market is the mass market. The product line of the company is appropriate for the masses. It offers different kind of burgers so that customers have a variety to choose from for the reason that not all people have the same taste preference than others. Also, it also serves on-the-go people providing them with quick served burgers that have a good…...

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