...Resit Assignment For all of you who want to improve their results on BRS1, we offer a resit opportunity. To participate in the resit, you have to prepare the framework of a report about a research on corporate social responsiblity (CSR) , for a brand of your own choice. You as a researcher are being asked to research the company image (of the brand you choose yourself) in terms of CSR. The Resit assignment consists of 5 parts: 1. Choose a brand 2. Develop the research methodology a. Formulate the research problem b. Define the central research objective c. List the key concepts d. Design at least 4 research questions 3. Develop the table of contents of this report. The table of contents has to look like a professional table of contents. 4. Give a short summary of what you are going to describe in each chapter of your report. Don’t use more than 5 lines per chapter. 5. Give the bibliography in APA-style, with at least 3 relevant sources (wikipedia is not allowed). To be clear, you have to execute the 5 parts of the assignment, you do not have to write the whole research report. Start each part on a new page. You have to upload the assignment on DLWO before the deadline. The deadline for the resit is the 10th of January before 17.00 pm. If you participate in the resit, then the result for the resit will replace the results of the individual assignments. Resit assignment 1. Choosing a Brand for a research about Corporate Social Responsibility About (CSR)...
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...Introduction to Marketing Assignment one Introduction In this assignment, I will describe how the two different organisations use marketing techniques for their products. I will explain the techniques of marketing. The organisations that I will be focusing on are Nike and Kellogg. MARKETING Marketing is the process of promoting and selling products or services including market research and advertisement. Under marketing, there are two strategies that can help an organisation in being successful when selling products which are growth strategies and survival strategies. Growth strategies In the year 1957, Igor Ansoff developed on of the best know descriptions for growing a business and under this strategy, there are four categories which are: 1. Market penetration: It is the measure of amount of sales or adoption pf a product or service compared to the total theoretical market for that service or product. 2. Market development: Market development is a strategy whereby a company expands the potential market or find a new group of buyers as potential customers for its existing products or service. This happens when the company changes it target on the market. 3. Product development: This is another strategy where a company create a new product and trade it to its existing market. The market might not be familiar with the product. 4. Diversification: This is a strategy where a business enters into a new industry which the business is not currently in. For...
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...Assignment You have been provided with a case study of NIKE (see Appendix 1). In your case report, identify three or four Marketing Challenges covered in this subject and address how those challenges can be met using the principles developed in this subject. Please ensure to use academic in-text references adequately to support your suggestions. Report writing format should be used Important Instructions 1. Assignments must contain proper citations and referencing using the Harvard style referred to in the AIB Style Guide, that is: a. citations (or in-text references) of quoted and paraphrased materials to support your arguments/comments, and b. a reference list relating specifically to your in-text references. 2. Your grade will be adversely affected if there is no/poor citations and/or reference list, as referred to above. 3. Assignments of this nature normally contain between 6 and 12 relevant references from different sources in the reference list. 4. All references must be from credible sources. Journals sourced from the EBSCO Host library (see Online Library User Guide on the next page) should be used first, then books, company documents and other media. 5. You are encouraged to make use of the AIB online library which can be accessed through the AIB website. 6. AIB checks assignments with anti-plagiarism software. Please carefully check your assignments before final submission to ensure that all quoted and paraphrased materials are properly cited and referenced...
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...Case Assignment 2: Nike: Managing Ethical Missteps-Sweatshops to Leadership in Employment Practices Andrea McCoy Liberty University Introduction Nike has been one of the leading companies in athletic shoes and apparel for many years and it all started from writing assignment. Phil Knight founded Nike (formerly known as Blue Ribbon Sports) back in 1964 with the help of Bill Bowerman. Phil wanted to create a new company that could be of competition for Adidas and Puma. Nike started distributing for a shoe company out of Japan but soon came up with its own brand (Ferrell, 2013). The common issue of supply and demand took over the company and Nike began using overseas manufacturing companies in Third World countries. This raised an eye for many labor and human rights activist which put Nike under many legal issues. “Nike’s response to the issue has been considered by critics to be more focused on damage control than on a sincere attempt at labor reform” (Ferrell, 2013, p. 495). Nike’s Failure to Address Corporate Social Responsibility Early Ferrell (2013) discuss what a senior from Harvard University referred to as the five stages of corporate responsibility. They are as follows: 1. Defensive: “It’s not our fault.” 2. Compliance: “We’ll do only what we have to do.” 3. Managerial: “It’s the business.” 4. Strategic: “It gives us a competitive edge.” 5. Civil: “We need to make sure everybody does it” (Ferrell, 2013). In the beginning, Nike was in the...
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...Print BestFit RE: Assignment 2.1: Project—The Firm's Form of Business Ownership Nikki Pearson The Firm's Form of Business Class, May 12, 2011 Assignment 2.1 The current form of business ownership of Nike is corporation. Phil Knight is the company chairman William J Bowerman is the Deputy Chairman, Mark Parker is the President, CEO, and Director, and Gary DeStefanio is the President/ Global Operations. A corporation is a legal business organization; it has board of directors, stockholders, shareholders, a President, CEO, and Vice President. Nike has a headquarters. Nike Corporate Headquarters is located in Beaverton, Oregon and the Nike World Headquarter sis in Washington, D.C. There are some advantages and disadvantages of this form of ownership. The advantages are easy to raise capital, easy to attract employees, specialized management, and limited liability. The personal assets of shareholders are not at risk. Even though the owner own all the shares they are not personally responsible for them. The disadvantages would be hard/ difficult, costly to form, heavily regulated by the Government, and double taxation. It pays taxes separate and apart from its owners. Once when the company makes its profit and again when dividends are paid to the shareholders. This form of ownership affects...
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...Ethics and Corporate Governance: Corporate Social Responsibility Contents Introduction 2 Definition of Ethics 2 Definition of Corporate Social Responsibility (CSR) 2 History of Ethics 2 Socrates 2 Plato 2 Aristotle 2 Cynics 2 Cyrenaics 2 Business Ethics 2 Nike 2 McDonalds 2 Enron 2 Wal-Mart 2 Why Business Ethics is Necessary 2 Conclusion 2 Bibliography 2 Introduction This assignment is a brief over view of ethics in the modern day era. It begins with a definition of ethics, followed by a concise explanation of corporate social responsibility. Ethics has evolved over a number of decades and still is to this day, with that a short history of ethics will be demonstrated in this assignment. Ethics determines whether or not a company has good or bad morale. Unfortunately a company that holds excellent ethics are not highlighted in the media as a company that has bad ethics. In this essay will illustrate examples of how large national and international companies came to have bad ethics. To conclude this assignment will be a brief outlay of why ethics is necessary to the business environment in this day and age. Definition of Ethics Ethics can be defined at vital concepts and essential principles of moral human conduct. It consists of the study of universal ethics such as the essential parity of all men and women, natural or human rights, compliance to the law of land, concern for health and safety and, progressively more, for the natural environment...
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...APPLYING SOCIAL MEDIA TO BUSINESS CHALLENGES RALPH POOL ASSIGNMENT 2 INTRODUCTION NIKE, Inc. created in 1972, based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand. Their goal is to carry on the legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value to their shareholders. It started with a handshake between two visionary Oregonians - Bowerman and his University of Oregon runner Phil Knight. They and the people they hired evolved and grew the company that became Nike from a US-based footwear distributor to a global marketer of athletic footwear, apparel and equipment that is unrivalled in the world. Today they operate in more than 160 countries around the globe. Through their suppliers, shippers, retailers...
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...“Play by the Rules. But be ferocious,” were the exact words that Phil Knight abided by when he was founding Nike (“Philip H. Knight”). You always have to play by the rules when doing anything but being ferocious and aggressive is another thing. Phil Knight’s ferociousness has paid off in the long run. Designing Nike, the world’s number one athletic-shoe company, Phil Knight was not just an entrepreneur but also clever in the way that he advertised his products. Philip Hampson Knight, or Phil Knight, was born on February 24, 1938, in Portland, Oregon. He is the son of Lota Hatfield Knight and William W. Knight. Growing up, Phil Knight had two sisters. There names were Joanne and Jeanne Knight (“Phil Knight Biography”). Phil Knight attended...
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...Leadership Assignment In today’s society people are becoming more accepting and welcoming. As a young business women going into the field of Marketing and Advertising, I have noticed that business leaders are being faced with much ethical dilemmas. For example, Nike and their decision to drop their endorsement deal with Manny Pacquiao. Mr. Pacquiao publicly announced his position against gay activity and compared homosexuals to animals, Nike came to the conclusion to stop all endorsements. Even after Mr. Pacquiao apologized for his words on Twitter, Nike stood behind their decision. This is a big deal for Nike because they do not have the best record of handling athletes who are involved with scandals. After Tiger Woods scandal Nike released an ad campaign featuring Woods comeback. Also, Kobe Bryan kept his deal with Nike even after his sexual assault charge in 2003. Nike was valuing money, and making lots of it of off their negative endorsers scandals. They had one goal and one goal only, and that was to make money. They used their referent and legitimate power to convince people that promoting the scandals of their athletes was a money making marketing strategy. Being the top dogs in their industry and having one of the best marketing tactics there are, Nike took full advantage and got away with this negative endorsements. They were trusted and respected as leaders and gained referent power through out the years, making it difficult for their consumers to say no to Nike and...
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...ASSIGNMENT DECLARATION FORM Lecturer: Emer Fay Module Name: contemporary sports management Date of Submission: 17th November 2017 We declare that the work contained in this submission is our own work, and has not been taken from the work of others. Any sources cited have been acknowledged within the text of this submission. We have read and understood the policy regarding plagiarism in ITB. Karl Canning B00106861 Aaron Ball B00101168 Luke Heeney B00107437 Table of contents Assignment decoration form page 1 Table of contents page 2 Introduction page 3 Main body What is Nike page 3 Marketing Breakdown Page 3 Advertisement page 3 Sponsorships of athletes Cristiano Ronaldo Kobe Bryant Tiger woods Sponsorships of teams Barcelona Paris saint Germain...
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... The first organisation I am going to choose is Nike. Nike is an American multinational corporation that is involved in the design, development and worldwide marketing and selling of sporting equipments such as running shoes, tracksuits etc. Nike also sells accessories and unique footwear that attracts the eyes of so many people including celebrities. Nike has used various marketing techniques to get to the stage it’s at today and I am going to be describing what techniques it has used. My second organisation is apple. Apple is a Multinational Corporation that is known for the sales and design of computer electronics, computer software and personal computers. In recent years, apple came out with products such as I pads, I phones etc. These products became very popular in a short period of time thus giving apple an upper hand over its competitors. Marketing technique is the overall marketing plan that is designed to meet the needs and wants of customers. There are four main marketing techniques which are: Market penetration, market development, product development and Diversification. Market penetration: This is an activity that an organisation takes in order to increase the market share of an existing product or promoting a new product. Nike sells their products in stores and online. Their online market helps to increase the number of customers because there are some customers that do not have access to Nike stores in their local area. Nike promotes its products by allowing celebrities to advertise their products...
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...| 2015 | | Juandre oelofse BTECH Assignment brief 1 User | nike and hands off our elephants | | P1) This is a program that was started in 2013. The CEO, Paula Kahumbu, of the organization has worked hand in hand with the government to give them a valuable insight into many of the things they previously didn’t understand The Kenyan first lady Margaret Kenyatta started the program with the purpose of educating the youth and the general public about the importance of the conservation of elephants. Hands off our elephants is an organization that aims to give communities a way prevent poaching and other crimes on animals by providing an anonymous tip line. Hands off our elephants makes sure that there are new trained forces to work on the front line to deal with poaching They also help volunteers who might have interests in becoming an environmental lawyer find the right education They also host meetings and presentations where they aim at reducing the demand for ivory. The mission/vision. Hands off our elephants have a few competitors; David Sheldrick Elephant and rhino orphanage and African wildlife trust Hands off our elephants is a campaign that was started because Paula Kahumbu felt that there was a need for someone to educate the people on how to prevent poaching. Her main reason for this was because as a kid she used to live amongst the wildlife and that was a big part in her life. She feels like everyone deserved to have that opportunity...
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...comprehensive support for students completing the above mentioned Degree programme. © This publication may not be reproduced, in whole or in part without permission in from University College Dublin. Module Co-ordinators: Evelyn Roche & Mogan Swamy Contact details Tel: 65-3095755 Office: 65-3095755 Email: e.roche1954@gmail.com Email: mogan.swamy@kaplan.com 2 1. TABLE OF CONTENTS PAGE Welcome message 1. INTRODUCTION a. Background details b. Module aims 2. MODULE OUTLINE a. Module learning outcomes b. Themes and topics c. Learning supports 3. MODULE DELIVERY SCHEDULE a. Session arrangements b. Student engagement c. Office hours arrangements 4. ASSESSMENT DETAILS a. Assignments b. Module assessment components i. Assignment 1 – Individual Assignment ii. Assignment 2 - Group Project iii. Assignment 3 – Written Examination 4 5 6 10 13 5. GRADING a. University grading policy b. Grade descriptors for assessment components 6. CONCLUDING COMMENTS APPENDICES 17 24 25 3 Welcome message Welcome to the Managing Change module. Studying change management is important because factors such as the availability of credit, technological advances, increasing competitive pressures, changes in the boundaries of organizations, the development of new organizational forms, regulatory reforms and globalization are creating opportunities and threats that organizations need to manage if they are to survive and prosper. This module is designed to address a broad range...
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...work environment requires employees to be skilled in performing complex tasks in an efficient, cost-effective and safe manner, so training is a cost to a business but it is also an investment for the Nike company, so that training and development shall equips the workers with the skills they are needed to help achieve the targeted role in the business. At Nike, a variety of workplace practices to keep the employees engaged and actively participating some activities that organise by the company and Nike’s supplier called ACT (Approaching Change Together), in which employees volunteer to evaluate workplace issue and recommend improvements. The employees are encouraged effective to give any suggestions for improvement. When comes to employee development at Nike, where opportunities for personal and professional development are abound. The company’s performance improvement team publishes a training and development syllabus to make employees aware of available opportunities. Besides, Nike also held training events to let their all employees were challenged to practice leadership, mutual respect and communication during day-long experiential sessions with their co-workers. These opportunities would let the employees enjoyed to work on personal development as well as time to exercise their teamwork skills. In additional, the Nike Company will organise a once-a-year education fair to those employees who have an ideal place to learn about continuing their studies or learn some new skills...
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...markets for Nike. They are my sponsor. Nike Inc. produces footwear, clothing, equipment and accessory products for the sports and athletic market. It is the largest seller of sports garments in the world. It sells to approximately 19,000 retail accounts in the US, and then in approximately 140 countries around the world. Just about all of its products are manufactured by independent contractors with footwear products in particular being manufactured in developing countries. Nike developed a strong working relationship with Japanese shoe manufacturers, but Nike moved on to other countries seeking after alternative, lower-cost producers. Today the company manufactures in China, Taiwan, Korea, Pakistan, Vietnam, Indonesia, and Mexico as well as in the US and in Italy. Nike has around 700 contract factories, within which around 20% of the workers are creating Nike products. Conditions for these workers have been a source of heated debate, with allegations made by campaigns of poor conditions, with commonplace harassment and abuse. As its founder and Chief Executive Officer, Phil Knight lamented in a May 1998 speech to the National Press Club, “the Nike product has become synonymous with slave wages, forced overtime, and arbitrary abuse.”(HBS Case # 9-700-047) “Hitting the Wall: Nike and International Labor Practices,” HBS Case # 9-700-047 Problem Statement Is Nike doing just enough to clear bad publicity or are they really fixing their factory issues? How can Nike work toward...
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