...Influencing the Political Environment Issue On the heels of an investigation of Senator Torricelli by the Senate Ethics Committee for accepting campaign gifts from a contributor, Torricelli abandoned his 2002 reelection bid for U.S. Senate. Upon retirement, the ex-senator retained $2.9 million of remaining reelection campaign contributions. Torricelli quickly drew criticism because of his decision to contribute $65,000 of remaining funds to politicians who had influence over his personal business interests. Although Torricelli did not violate specific campaign financing laws, watchdogs argue loopholes allowed him to use campaign funds in ways they weren’t intended. Enforcing Campaign Finance Legislation In response to allegations of inappropriate use of campaign funds by Torricelli, the National Republican Senatorial Committee requested the Federal Election Committee apply current regulation of campaign finances. Under the current guidelines if a Senator does not seek reelection, they do not have legal authority to retain or make use of contributions. Instead, funds should be returned to the contributor. Rather than add more severe limits on how retired politicians use campaign funds, the current regulation of returning funds to contributors should be strictly enforced. Repairing the Revolving Door The Torricelli case is a strong example of the revolving door, as he was a senator who immediately began lobbying when he left office. This case and a number of recent...
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...Defining Marketing In this paper, the author’s personal definition of marketing as well three definitions from different sources are provided. The author also explains the importance of marketing in organizational success. Lastly, the author provides three examples from the business world to support her explanation. “Marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client”(Perreault, Cannon, McCarthy, page 6, 2011). Marketing is about identifying and meeting human and social needs. One of the shortest good definitions of marketing is “meeting needs profitably” (Kotler ,& Keller, page 5, 2012). In 2008 AMA's definition of marketing was: “Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.” The author's definition of marketing after reading the learning material is that marketing is an ongoing communication exchange not only with costumers or buyers of products and services, but also look for receptors that need to buy specific ideas. Marketing includes diverse activities for businesses that help them to identify customers for their products and services. Marketing targets potential clienteles with advertising by creating in a way a new need for their products...
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...working for BBC radio in technical administrations. He then went on to working for a creative communications agency called ‘Unique’, while still running disco parties on the side. In 1997 he set up a business with his friend running snowboarding holidays for party goers, they decided to name the business ‘Abundant Holidays’. In 1999 his friend left the business, which made Shane the owner of ‘Abundant Holidays’. In 2007 he was made redundant by ‘Unique’. Later he used the skills he gained at ‘Unique’ and BBC radio to set up his own communications business called ‘Abundant’. To this day ‘Abundant’ is a successful creative communications agency. About Shane Wall Shane Wall is a passionate entrepreneur, who currently manages the creative communications agency ‘Abundant’. Before Shane Wall got into the creative communications agency he had many previous jobs, for example: working as a DJ providing entertainment at weddings and working for BBC radio in technical administrations. Shane became an entrepreneur in the early stages of his career, when he set up a holiday business with one of his friends aimed at party goers. As a result of working in a variety of industries and businesses, he picked up a lot of useful qualities and skills to later benefit his own business ‘Abundant’. By using his work experience it meant he had an advantage in the industry he was going into. He was already an entrepreneur, which meant he attained many of the qualities needed to set up a...
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...political party has to offer some product which they wanted to sell in the market place. E.g Good governace , or Obama’s change slogan. 2.Distribution function : It referes to the availability of exchange offer i.e Political product to the exchange partner i.e., electorate. 3. Cost function : In political marketing, cost function refers to the management of attitudinal and behavioural barriers of voters through calculated campaign strategies. The voter should receive all the information regarding the product without spending money for it. 4.Communication Function: Communication involves the function of informing the primary exchange partner of the offer and its availability. It is often seen as the heart of political marketing. For a political party, it implies, providing political content, political ideas and future and sense making of a complex political world programs but also aiding the interpretation Often the communication function involves simplification of political messages, concise political stand etc. The communication function interacts with the campaign delivery aspects of the distribution function-the latter provides the medium while the former defines the content. The communication function prescribes a dialogue with the exchange partners – a multidirectional flow of information . 5.News Management Function: This function is closely linked to communication function. But news management function is targeted to secondary exchange partners or intermediaries of which media...
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...exclusive suppliers, it give to Zara a great reactivity and a good control. Zara reduces also inventory risk and delays thanks to limited series. Zara is able to deliver all of its stores since their huge warehouse which centralized the production, it limits intermediaries, reduce stocks, and delays. One of the main difference between Zara and H&M is that H&M has not the quickness, the reactivity of his production tool and the short delays that Zara can have because H&M produces their garments in Eastern Europe and in Asia and also because of the control chain which is longer. One other main difference are that H&M invests a lot in advertising contrary to Zara, indeed H&M is making huge advertising campaigns. Question 2 In the business model of Zara, the stores are playing a huge and important role. First, Zara do not invest in advertising, they...
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...proposal, if you have any query regarding the proposal please feel free to ask because • We Listen. • We Understand. • We Deliver. D-Evenement provides a wide range of advertisement options which would ensure maximum visibility of your products and services among increasing number E-mail Marketing New Customers are just a click away... Millions of businesses use e-mail marketing every day to find new customers and keep them coming back. E-mail marketing is effective, affordable, and best of all; it is the easy way to get your business in front of a targeted list of people. Our e-mail databases contain more than 4,51,000 active ids of motivated online users that have been verified, to insure the address is actually in use by a person. Rates Particulars Rate Single Tk. 7,000 2 rounds (Could be one campaign run twice or two separate campaigns) Tk. 12,000 3 rounds (Could be one...
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...health media campaigns. Nevertheless, as public health more and more focuses on non-transmissible disease prevention, negative advertising could be more extensively used. This analysis takes into consideration, a descriptive case from tobacco control. Taking into account internal tobacco industry documents, surveys and tentative data and taking into consideration socio-political reasons, it is described tobacco industry and public health research on the American Legacy Foundation’s ‘‘truth’’ campaign, a key example of effective use of negative advertising in the service of public health. The tobacco industry described that the most effective advertisements run by Legacy Foundations “truth’’ campaign have been negative advertisements. Though the tobacco industry’s own study suggested that these negative ads acknowledged and effectively branded the cigarette as a harmful consumer product rather than focusing only on tobacco companies, some people accused Legacy of defaming it. Public health researchers have confirmed the effectiveness of the ‘‘truth’’ campaign in reducing smoking initiation. Research on political advocacy indicating the value of negative advertising has been only used rarely in the development of public health media campaigns, but negative advertising can easily communicate certain public health messages and assist to resist corporate disease promotion. Negative advertisements created by ‘‘truth’’ were one of the most notable features of the campaign. One advertisement...
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...2012 U.S. Presidential Electoral Performance Review In Barack Obama’s passionate acceptance speech for president on Nov 5th, the fierce political campaigns between him and Mitt Romney came to an end. From making speeches through television to shaking hands with potential voters, from preparing debate questions to interacting with journalists, both the incumbent president from the Democratic Party and the nominee from the Republican Party have made great efforts to present themselves as the potential president for audiences. This essay will analyze their political performances by looking at the actor(s) in this campaign, collective representation, means of symbolic production, mise en scene, social power and the role of audiences and media based on Alexander’s work on cultural pragmatics. Their performances (especially Republican candidate Mitt Romney’s performances) between the first presidential political debate on Oct 2nd and the “Big Day” on Nov 5th will be reviewed. Undoubtedly, the actors in this political campaign are Democratic Party candidate Obama and Republican Party candidate Romney. Barack Obama as an incumbent president who won the 2008 election with his slogan called “Changes we can believe in”, however, he only faces “things can be worse” by now. For him, in all the three debates, he always tried to demonstrate that he had made great efforts in the past four years, his efforts can sustain in his second term and things will get better but they also take time...
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...Five things I wish I'd known before starting a crowdfunding campaign The Sweetman brothers are fast approaching their £50,000 social enterprise crowdfunding target. How are they doing it? • How to succeed with your crowdfunding campaign • The smartest urban crowdfunding projects – in pictures • Why crowdfunding now sets the trends Ambitious crowdfunders need to stack the cards in their favour, and there are five ways to enhance your chances of success. Photograph: Pegaz/Alamy 1. The right platform There are five types of crowdfund: equity, donation, reward, debt/peer-to-peer lending, and royalty (which takes a percentage of future revenue in return for investment). To succeed, the type has to match your ethos, organisation and brand. At Stickyboard, we opted for equity raise using Crowdcube's platform. We offer community web development, so being owned by the community fitted our principles. The platform you choose will be the shopfront for your campaign, so take a look round to get a feel for projects and perhaps sign up to a few to see how often they send newsletters and promote projects. 2. Focus on why you're a good investment This point took us a while to realise. We started by spending more time saying why what we did was great rather than pointing out why investing in us would be awesome. Focus on how an investor benefits (eg, EIS tax relief, rewards, return after what period), and how you know they will see those benefits (eg, your USP, years of experience, track record...
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...have done a good job.” It seems that she has done more than a good job in raising three young women, as the eldest is in her fourth year of studying International Studies Communications at The University of Technology Sydney, the second enjoying a GAP year and the youngest an aspiring Medical Student in her last year of high school. “I have always told our daughters that they can be and do anything they want to. And that hasn’t just happened in the last 8 weeks, that is something I have been telling them for the last 21 years.” Support and encouragement are two traits that Margie has passed on to her daughters, reflected through their recent active participation in the election campaign. “They have only ever known a political life”, she says “they were all involved at various stages throughout the campaign. And you know it would have been easier for them to say look dad this is your race; we are just going to step back from all of this. But you know they are very proud of their father and they...
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...CORPORATE COMMUNICATION PLAN FOR UNILIVER FOR THE YEAR JANUARY2011 – DECEMBER 2011 Introduction Uniliver is a manufacturer of consumer goods which are sold via retailers, and operates as an international business with a dual HQ in both the UK and Holland. This Corporate Communication Plan is a statement of its vision, strategic aims and priorities, an essential part of its policy and planning framework for the year January 2011 – December 2011. Its aim is to ensure that the day to day work focuses on priorities such as environmental and ethical issues and sustainability, products satisfaction through products innovation, but also to think about competing pressures and ways to increase revenues. I. Analysis Uniliver is trying to build its reputation as an organisation committed to: * Environmental and sustainability issues * Improving health and well-being * Maximising values to create profits II. Objectives The objectives provide the overall course of the program and what should be achieved. Uniliver has got three objectives which will be stated in terms of program outcomes rather than inputs. 1. To encourage a challenging, worthwhile, and fulfilling work environment for our employees by building mutual respect, self-belief, and confidence in our personal relationships based upon commitments to truth, frankness, and competency; but also to provide tools to support constant delivery of the brand promised with every point of contact...
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...Case Study: In-N-Out Burger February 24, 2016 1.Rich Snyder was only 24 years old when his father passed away and he assumed leadership of the family business. Many would think that he was too young to take over a business, but I think that he was at right age. He was familiar with the business since he had been helping his father since he was young boy. He also had the right attitude and personality to take over leadership and that’s why I think that he was an asset for leadership of the company. I personally do not think that age really matters in entrepreneurship. I believe that maturity, commitment, and the dedication that person is willing to put into business is what matters the most. 2. In my opinion, every business is different and it should stay that way. In-N-Out built their business based on four items and their customers are more than happy about it, therefore I think they are still on track with their strategy of offering only four simple food items. From what I have read about In-N-Out, I think that the firm’s approach to employees is fair. Having employees wait a year to be offered manager training is good tactic. It gives the employees and the firm enough time to make sure that it is the right career path for employees. I am sure that In-N-Out is a good family owned company and good place to work. The fact that the company cares enough about their employee and that they go above and beyond to keep good workers is a good enough reason for me to have...
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...says that “corporations were already spending billions of dollars lobbying, running issued ads, launching political action committees and soliciting PAC contributions” (Raskin 17). She says that corporations try to use as much money as possible to influence the people to vote for specific candidates in the election. Moreover, corporations only donate money to political campaigns which influences the politician’s decision making. As soon as politicians get elected, they will help increase the corporations’ business profits. This gives the corporations tax breaks and more profits. In the...
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...18305 East San Jose Avenue City of Industry, CA 91748 Dear Torrid Fashions, Recent concerns have risen that our company’s ad campaigns could affect the image of your company. The campaigns have been reviewed by our upper management department and want to ensure that the new campaign will not affect your company’s image, and want to ensure three reasons to trust that our campaigns will represent your company in a positive perspective. CPA’s campaigns are targeted to attract customers who are seeking to enhance wardrobes and want to express themselves, and one of the advertising campaigns does portray young girls wearing slightly reveling clothing. However, the message the ad is promoting that girls and women with curves are represented as confident and fashionable young ladies. Aware of potential negative publicity, our research and marketing team did research on the issue of body image effects on adolescents and young women, and concluded that to address the negative feelings is to portray young ladies who happily accept that they are above an average size. Our advertising agency creates campaigns that delivers a message, relays a message, and above all represent our clients with prestige. Our firm understands the risk of standing by the campaign because the message is a strong enough to publish the issue, and that not only your business will be accepting the risk but as well as our company will take responsibility for any reactions good or bad. Our company’s purpose...
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...summary of our company’s background history in addition to our future business proposal. Lastly, I will also highlight the problems associated with our present advertisement system; offer a proposed solution along with its benefits and a strategy to implement our new advertising vision. With the above stated it is our hope that with the implementation of various advertisement methods for our establishment’s products, this strategy will increase the number of clientele, while simultaneously providing customer satisfaction and ultimately increasing the company's profits. SUMMARY OF PROPOSAL While completing a routing inspection of RicoBites, it suddenly became apparent to me that the store’s main weaknesses are as follows: 1- No profits 2- No customers The combination of the above two problems, in addition to the fairly isolated location of the establishment, has ultimately limited the number of customers as well as the cash flow dating back to the business’ opening six months ago. Although these three factors have created a dilemma, fortunately, the solution is quite simple and fairly inexpensive - RicoBites must design its own advertising campaign. In short, to efficiently and effectively rectify this situation, the most expedient advertisement methods of RicoBites products will be via newspaper, television and most importantly, the Internet. BACKGROUND INFORMATION When opening any new business many issues arise. With that said, RicoBite’s largest downfall to...
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