Free Essay

Business Communication P7

In: Business and Management

Submitted By bradleyb97
Words 592
Pages 3
P7 - Outline electronic and non-electronic methods for communicating business information, using examples for different types of audience.
The first type of information that I am focusing on is written information that is on screen, the form of the communication is a PowerPoint presentation which is used electronically to present information to members of staff. In Sainsbury’s they hold meetings regularly and my example of a time is when they had a new product that was coming into their store, the presentation explained the product and how they can promote it. This information is internal as it is in the business its self explained to its target audience who are the employees. The non-electronic method that Sainsbury’s have explained this new product is through posters, they are put onto the notice board for their target audience that is the customers. The purpose of the electronic and non-electronic methods of this information is to keep customers updated but also the members of staff, the audiences are satisfied for the way that the information is presented to them.

The second type of information that I am going to explain is verbal, the form of communication that is used is face-to-face and DVD’s. The target audience for the face-to-face information is the customers, an example of a non-electronic method is in Apple store there is a member of staff who would stand and present themselves to members of the public. Their aim is to sell the product and explain as much information as they possibly can, the benefit of this is that customers can ask questions and they can be answered directly then and there. The electronic method is the DVD’s that are handed out to the target audience the employees to watch about the new product that the company has brought out. This sort of communication is suitable for the employees as they can watch the video of the new product as many times as they need to learn more about it.

The third type of communication is visual and a company called Multiflame use a lot of visual communication to communicate with their target audience. The non-electronic communication they use is putting flyers and posters up in local shop to promote their business, they hand cards out to store for them display, their vans and car have advertisement on the side of them so that people can see what they can offer and the final thing they use non-electronic communication is newspaper ads. They have little ad in the back of the local news paper that describes what they business does and way to contact them. This is a good way for them to reach out to their target audience because they are only a small company and any more other type of visual communication like electronic communication like visual animation in bus stops and TV adverts would be too costly for them and they wouldn’t be able to afford it. But the only electronic type of visual communication they have is social media and their website. Some suppliers of Multiflame post status of their website links and feedback on how good their service is. The social included are Twitter and Facebook. But both of these communications are suitable for Multiflame because they are only a small business so this means they can’t compete against bigger business. So what they do i they sneak under the competition and focus on the non-electronic communication to persuade potential customer to come to their business.

Similar Documents

Premium Essay

Business Communication

...Introduction Communication is simply sharing and exchanging own opinion or information within the mutual understanding, between one person to one person or group of people. It could be in a same Place or one place to another place. Kushal (2010-11) makes the point that, communication word derived from Latin word ‘communis’ or ‘communicare’ which signify ‘make common’, actually communication means exchanging information or thoughts through speech, signal or writing. We can more deeply understand from Allen Louis state that ‘communication is the sum of the entire things one person does when he wants to create understanding in the mind of another; it involves a systematic and continuous process of telling, listening, and understanding’ (cited by Debasish and Das, 2009, p. 4). From the beginning of industrial revolution Successful communication is remain truly fundamental for any kind of organisation; it could be the large or small corporation. Effective communication within the business organisation either it’s internally or externally thrives a company to achieve its goal. Effective communication it’s like a fuel that drives its engine (organisation). It’s a common perception in our mind that communication is only oral and written from actually, through wide range of different method we can communicate with each other. In this essay I am going to evaluate all the different communication method and their impotence in the business organisation. Importance of Effective......

Words: 1426 - Pages: 6

Premium Essay

Business Communications

...Business Communications XCOM/285 Deondra Byers May 24, 2013 Technology is changing in the face of business communications, and businesses are effectively using these resources to communicate. Communication is essential to any business. A business cannot work without exchanging information with colleagues and potential customers and partners. Technology gives communication the ability to be readily available in any setting whether they are at home, in an office, store, or out eating lunch. Business communications allows them to communicate right then and there. Conference calling is a type of business communication that business utilize because it allows them to do conferences from anywhere on the planet. They can have a meeting with somewhere on the other side of the world with video conference at any time, and this also puts names with faces without have to actually see them in person. Social networking is one of the largest business communications that is being utilized the most. Businesses use social networking for feedback on product and services, for example Wal-Mart use Facebook, Google, and twitter for marketing channels for brands as well as an opportunity to communicate with customers. E-mail is another source of business communications that businesses use. Schools are well known for utilizing the communication the most. Teachers and the office staff communicate solely by e-mail. Even the communication between parents and teachers are by e-mail, any parent...

Words: 369 - Pages: 2

Premium Essay

Communication and Personality in Business Communication

...Communication and Personality in Negotiation Norbert Von Lotten Business/445 2/25/2013 Instructor: Chris Pahl To determine the importance of communication in the negotiating process is an understatement. More often than not, it means everything in reaching a positive outcome. So what is negotiation? Simply put, it is nothing more than a discussion between a group of people or two or more individuals to reach a pact that would satisfy all. The big question is “During the negotiation process, how is an effective dialogue reached?” Over the years I have participated in and witnessed several, sometimes high level negotiations where thousands of dollars were at stake, and from those experiences nothing seems more apparent to me than communicating well and establishing trust. In my world there is a rule: “An effective communication is directly proportional to an effective negotiation”. I have certainly found that to be a true statement. A clear path of communication can only intensify the overall negotiation process. However, the task of negotiating may sound like a simple task, but it does take some skill to be effective. Being overly opinionated or shouting one’s ideas is not a discussion or a negotiation. That is simply arguing. A discussion is basically exchanging one’s ideas, opinions and concerns between two parties. I personally look at negotiating and/or communicating as an art form that helps improve things like expanding one’s vocabulary,......

Words: 1120 - Pages: 5

Premium Essay

Business Communication

...Business Communication COM/285 May 17, 2010 Business Communication Introduction Communication is a big part of a business it is what makes a business successful. Communication is the crucial part in business and in today’s world there are a lot of new trends that are helping businesses with communication. There are many new technology trends that business use to help them stay in touch with their employees when they are out of the office. Day to Day The role that business communication plays in a day to day activities at work is challenging. There are many tools that are used to communicate with co-works throughout the day from cell phones, e-mails and or texting. Modern day technology trends has help with scheduling and keeping meeting that need to be attended and information needed to be given to co-workers outside the office. The way it helps keep my daily work activities in check is by making sure that the computer gives reminders regarding appointment throughout the day. Daily emails are sent out to co-workers to remind them of upcoming check runs and the check request need to be filled out correctly. Some co-works communicate with texting and request checks by this trend. With business communication changing regularly it seems the more I was changing cell phone plans to keep up with the demand of fellow co-workers usage with their phones, PDA's and I Phones. When out of the office the employees could reach me by texting me question......

Words: 787 - Pages: 4

Premium Essay

Business Communication

... Excellence in Business Comm., 10e (Thill) Chapter 1 Achieving Success Through Effective Business Communication 1) Communication is the process of A) transferring information and meaning. B) listening actively. C) writing messages. D) speaking to others. E) none of the above. Answer: A Explanation: A) Communication is the process of transferring information and meaning between senders and receivers, using one or more written, oral, visual, or electronic media. The other answers are only part of the communication process. Diff: 2 Page Ref: 3 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Discuss the challenges and importance of business communications. 2) When it comes to communication skills, employers express particular frustration with A) experienced workers who shun new technologies. B) recent college graduates who haven't learned how to adapt to a professional environment. C) employees whose first language is not English. D) male workers. E) employees who believe they are tech-savvy. Answer: B Explanation: B) Not all situations call for the same type of communication skills. If you learn to write well, speak well, listen well, and recognize the appropriate way to communicate in any situation, you will gain a major advantage that will serve you well throughout your career. The other groups of employers are not necessarily going to have trouble communicating in a professional environment at all times. Diff: 1 Page Ref: 3 Skill:...

Words: 12273 - Pages: 50

Premium Essay

Business Communication

...Business Communications Trends Paper COM/285 January 13, 2011 Abstract This paper describes divergent types of communication that take place in the workplace. Business relies on communication. However, business communication is changing drastically. Communication is basically a technique of sending and receiving a message from one individual or group of individuals to another. Business communication is imperative for all organizations since it entails every individual and organization associated with business. Business communication dilemmas arise everywhere. In some cases, employees or management somehow forget to distribute all information required for an organization function properly. Good business communication is about initiating associations and goodwill to produce a successful business. Business Communications Trends Paper People are required to communicate in order to arrange services and products. For example, communication is used to employ, prepare, and encourage personnel as well as to organize and deliver products and merchandise (Locker & Keinzler, 2008). It is also used to persuade consumers to purchase merchandise and for employees to charge consumers for the sale. Service and information is generated and distributed by communication. Business communication is rather dissimilar from other kinds of communication considering the intention of a business is to acquire profit. However, for a business to produce financial gain the......

Words: 897 - Pages: 4

Premium Essay

Communication in Business

...Communication in Business Communication is a part of every business. Different forms of communication are experienced in the workplace. One type is verbal communication through telephone calls and face to face. Then there is the communication done through written form, this is in the form of e-mails, letters, text messages, or jotting down a note on the bottom of a receipt. Business communication in the insurance business comes in different areas. Communication with the clients, underwriters and service individuals, claims adjusters, IT departments, the Agency Field Office, and among the different staff in the office will happen on a daily basis. An important part is to communicate effectively to everybody. In talking to a new client, it is normally over the phone for the first time. One has to come across as knowledgeable and confident. In giving proposals to clients, one sends the proposals out in the mail but the majority of the time proposals are sent through email today. Clients shop by stopping by the office but clients are also using the Internet to receive rate quotes. This type of client is contacted by phone and email. These clients tend to communicate best through email. Communicating with the underwriters and service individuals as well as the claims adjusters can happen daily through either email or telephone conversations. In working with underwriters and service individuals, communicating through email one needs to come across with the......

Words: 951 - Pages: 4

Premium Essay

Business Communication

...Business Communication Audwin L. Johnson (Aj) Com/285 August 2, 2010 Dr. Cheryl Lentz Business Communication Business communication is a critical element in my line of work. My section supplies a service to another section in the form of recordable media. My section is responsible for the insertion of the media into devices to be analyzed later. To accomplish this task my section must know when it is needed to be installed, removed, and transported to be analyzed. To find this information we must communicate with the section that does the scheduling. In turn the scheduler must communicate with the section that operates the equipment that my section inserts the media in to. After the installation and use by the operator, my section then retrieves the media and transports it to the analyzers. If there is a broken link in the chain of events, we may fail to insert the media or worse, we may never retrieve the media which may result in a security violation. My daily work activities are based on when the media is required and how long it is required. Once that information is known we can plan everything else around this. If the operator has issues with the equipment, the message also needs to be relayed to my section because we also service the...

Words: 722 - Pages: 3

Premium Essay

Business Communication

...learned about communication so far? What are the things I am already practicing? What are the things I would like to apply in my communication? • So far I have learned that there are some methods in communication that can be used to encourage recipient to communicate with you in a better and faster way. • I am practicing various formatting methods to make reader get the most important at the first sight of the letter. • I would like minimize usage of some negative words in letters. Role models Who are the people/professionals that I admire their style of communication? What communication qualities do they have as …..? What communication behaviors do they show? What would I like to adapt of this? Who are the professionals/persons I do not like communication style? What communication behaviors do they show? What would I like to make sure not to copy? • The people I admire are the ones that know how to tell a long story short without losing main context. • Communication should be always on time and within schedule (or deadline). • Communication that I do not like is a plain long text that you may not read fully or even read and understand only the part of it. Surely I would not copy that method to use. Trainings What communication trainings/courses have I attended? What did I learn that I like? What would I like to start to apply that I haven’t already done? • I have not attended any communication related courses yet. Books What books on business communication have......

Words: 519 - Pages: 3

Free Essay

Business Communications

... |Unit number and title | |BTEC National Business |Unit 4 Business Communications. | |Learner name | Assessor name | Department | | |All Business & Enterprise team |Y- CSI | |Date issued | Hand in deadline |Actual date submitted on | |Thursday 22nd October 2015 |Friday 13th November 2015 | | | | | |Assignment title |Google IT! | |The aim of this unit is to show learners that the collection and management of business information, and the successful communication of that information | |throughout a business, is critical for the future prosperity of the organisation. ...

Words: 2007 - Pages: 9

Premium Essay

Business Communication

...P2 & M2: Description and assessment of main employability, personal and communication skills……………………………………………………………………………………………… Employability Skills: Employability Skills | How does this relate to the job description | How will this help the person and the business to be successful | Rate on a scale of (1-not important, 6 – very important) | Justification of the importance of the skills | Verbal communication-able to express your ideas clearly and confidently in speech | | The Person It helps you to shows yourself to the business. It also helps you to communicate effectively to individuals such as colleague or supervisor. The Business You are able to share your ideas with the business to make recommendation to help business make improvements. | 6 | It is very important for a person to have verbal communication. We use verbal communication to inform, whether it is to inform others of our needs or to impart knowledge. And verbal communication helps us to correct the wrongs, to avoid the mistake. | Teamwork- work confidently within a group | | The Person Teamwork helps individuals to work as a group instead of work alone. If you find out difficult with your task, then you can ask you teammate to helps you. The Business Work as a team would help the business achieve the overall goals in order to complete task efficiently and quickly. | 6 | A team that works well together......

Words: 624 - Pages: 3

Premium Essay

Unit 3: Business Communication P7, M2

... P7 outline electronic and non-electronic methods for communicating business information, using examples for different types of audience. Electronic Methods of Communication in Bournville Method | Description | Suitable Recipients | Messages | This method is the communication of information between people by using the text. Furthermore, it is the act of conveying messages and ideas through electronically written information. | A message can be written personally and directly to student or more than one student through WAMedu. This message can come from the marketing team or teachers and directed at students.Why messaging is good for students? It’s a good communication method with students because many of them use this method to communicate and many have cellular devices which makes it easy for them to use WAMedu. | Phone/Telephone Communication | This method is the communication of information between people by using their speech. Furthermore, it is the act of conversing information, theories and emotions by talking through a cellular device with others. This form of communication involves cellular devices in order to convers | Telephone calls are common in Bournville College as they are efficient and example of a source could be the reception calling students at their home in order inform them of about something or to ask them questions.Why Phone/Telephone Communication is good for students? This method of communication is good for communicating with students......

Words: 1479 - Pages: 6

Free Essay

Business Communication

...important role for construction business. By determining the importance of construction and the future growth, Saver auto brick started its journey in 1989. It is located in Joina Bari, Savar, Dhaka. Since Saver Auto Brick is operating business for a long period of time, SAVER AUTO BRICK have a very good reputation in the sector of manufacturing bricks. SAVER AUTO BRICK is the second company using automatic brick manufacturing technology to produce high quality bricks. It is more eco friendly. Using both the manual and automatic process, they have the capacity of producing around 40 million bricks in a year. The company produces two different types of bricks with two different types of machines. As the brick fields are not that much good for environment, SAVER AUTO BRICK is very much concerned about the wastage of soil and the safety of its labor. Communication problem is very common in this type of production factory. After we did our research, we came across a lot of communication problem in this company. They also mentioned that not only Savar Auto Bricks faces this sort of problem but also all the brick manufacturing companies come across the same type of communication problem. Scope of the report: This paper adopts both the descriptive and explanatory survey design. As a result, while the paper seeks the answer for communication problems of saver brick field; it does not ignore the explanation of the importance of proper communication and their effects on saver......

Words: 3368 - Pages: 14

Free Essay

Business Communication

... | |Section 1: Communication Features |20 | |Section 2: Groups’ Shared Interests and Features |20 | |Section 3: User Interaction |20 | |Section 4: Business Communication Practices |20 | |Section 5: Social, Cultural, and Ethical Issues |20 | |Total |100 | Section 1: Communication Features (20%) 1. Sanders and Amason (2011) explain that online users must be effective in accomplishing their desired communication goals. This implies using the best methods and strategies possible with the least amount of complexity and effort. Provide two examples of your own online competency and explain whether or how you adapt your message to a social medium and its users’ needs in order to achieve your goals. Correctly refer to course skills, concepts, and issues. Discuss what others can learn from your experience. (pp. 83–84 in CMC) Communication competency refers to a users ability to demonstrate communication skills to......

Words: 4193 - Pages: 17

Premium Essay

Business Communication

...P7- Outline the various electronic methods for communicating business information using examples for different types of audiences. A type of written communication that can be used when communicating business information is a letter. This type of written communication would be suitable for KFC to communicate with when writing to the government. To elaborate on, this is because the format of a letter is set out as professional and formal and when writing to the government it is required that you write formal and professionally. This is why a letter would be the most suitable written communication for KFC because this letter will give the government a good first impression on KFC and it will prove to them that KFC is a company that is very capable of being successful. In addition, when writing the letter to the government KFC would also need to make sure that they know their audience. Because their audience is the government it means that they are inexperienced in the situation that you are talking about to them. This means that when writing the letter KFC would need to explain everything in detail so that the government fully understand the concept of the letter. A Memorandum, also known as memo is also another non electric communication that can be used when communicating business information. A written communication like this would be most suitable for the sales department in KFC to communicate to the finance department. This is because a memorandum expresses its......

Words: 1200 - Pages: 5