...foundation in business operations through a survey of major business functions (management, production, marketing, finance and accounting, human resource management, and various support functions). Offers an overview of business organizations and the business environment, strategic planning, international business, and quality assurance. INSTRUCTIONAL MATERIALS Required Resources Kelly, M., McGowen, J., & Williams, C. (2014). BUSN (6th ed.). Mason, OH: South-Western Cengage Learning. (Note: This is a textbook uniquely created for Strayer and can only be purchased via Strayer’s Virtual Bookstore, available through iCampus. The chapters within this custom textbook are the same as those from the national title, only rearranged in a different order.) Supplemental Resources Asare, S. K., & Wright, A. M. (2012). Investors’, auditors’, and lenders’ understanding of the message conveyed by the standard audit report on financial statements. Accounting Horizon, 26(2), 193-217. Aytaç, G., & Turan, O. Z. (2012). Issues of business ethics in domestic and international businesses: A critical study. International Journal of Business Administration, 3(5), 82-88. Bulu, I., Radojicic, M., & Nesic, Z. (2012). Some considerations on modern aspects of marketing promotion. Technics Technologies Education Management, 7(4), 1741-1750. Franks, R. A., & Spalding, A. D. (2013). Business ethics as an accreditation requirement: A knowledge mapping approach. Business Education &...
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...BUS 100 – Student Notes COURSE DESCRIPTION Provides a foundation in business operations through a survey of major business functions (management, production, marketing, finance and accounting, human resource management, and various support functions). Offers an overview of business organizations and the business environment, strategic planning, international business, and quality assurance. INSTRUCTIONAL MATERIALS Required Resources Kelly, M., McGowen, J., & Williams, C. (2014). BUSN (6th ed.). Mason, OH: South-Western Cengage Learning. (Note: This is a textbook uniquely created for Strayer and can only be purchased via Strayer’s Virtual Bookstore, available through iCampus. The chapters within this custom textbook are the same as those from the national title, only rearranged in a different order.) Note: There are slides, audio chapter summaries, flashcards, workplace videos, and games located in the course shell to be used as additional resources to assist you in understanding the course material. Supplemental Resources Asare, S. K., & Wright, A. M. (2012). Investors’, auditors’, and lenders’ understanding of the message conveyed by the standard audit report on financial statements. Accounting Horizon, 26(2), 193-217. Aytaç, G., & Turan, O. Z. (2012). Issues of business ethics in domestic and international businesses: A critical study. International Journal of Business Administration, 3(5), 82-88. Bulu, I., Radojicic, M., & Nesic, Z. (2012). Some considerations on modern...
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...COURSE DESCRIPTION Provides a foundation in business operations through a survey of major business functions (management, production, marketing, finance and accounting, human resource management, and various support functions). Offers an overview of business organizations and the business environment, strategic planning, international business, and quality assurance. INSTRUCTIONAL MATERIALS Required Resources Kelly, M., McGowen, J., & Williams, C. (2014). BUSN (6th ed.). Mason, OH: South-Western Cengage Learning. (Note: This is a textbook uniquely created for Strayer and can only be purchased via Strayer’s Virtual Bookstore, available through iCampus. The chapters within this custom textbook are the same as those from the national title, only rearranged in a different order.) Note: There are slides, audio chapter summaries, flashcards, workplace videos, and games located in the course shell to be used as additional resources to assist you in understanding the course material. Supplemental Resources Asare, S. K., & Wright, A. M. (2012). Investors’, auditors’, and lenders’ understanding of the message conveyed by the standard audit report on financial statements. Accounting Horizon, 26(2), 193-217. Aytaç, G., & Turan, O. Z. (2012). Issues of business ethics in domestic and international businesses: A critical study. International Journal of Business Administration, 3(5), 82-88. Bulu, I., Radojicic, M., & Nesic, Z. (2012). Some considerations...
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...Assignment: Business Communication Trends Dale Lopez XCOM/285 Essentials of Managerial Communication Mark Eutsler March 13, 2011 Business depends on communication. Growing, and succeeding in business depends on the ability to communicate effectively with people internally, and externally. The three basic purposes of business and administrative communication are to inform, to request or persuade, and to build goodwill. Most messages have more than one purpose. People must communicate to plan products and services, hire, train, and motivate workers, coordinate manufacturing and delivery, persuade customers to buy, and bill them for the sale. Indeed, for many businesses and nonprofit and government organizations, the “product” is information or services rather than something tangible. Information and services are created, and delivered by communication. In every organization, communication is the way people express thoughts, and get work done. (Chapter 1, Page 4, Business Communication, Management, and Success) Informal listening, speaking, and working in groups are just as important as writing formal documents and giving formal oral presentations. As a newcomer in an organization, people need to listen to others both to find out what they are supposed to do and to learn about the values, and culture of the organization. Informal discussions on recent sports, daily headlines and about what is happening at work, connects you to the grapevine, which is an informal source of...
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...Bangalore University Bachelor of Business Management (New Scheme) SEMESTER SCHEME OF EXAMINATION UNDER SEMESTER : BBM COURSE SEM NO. PAPER NO. 1.1 TITLE OF THE PAPER LECTURE HOURS 04 MARKS UE 90 RM 10 TOTAL MARKS 100 I 1.2 1.3 1.4 1.5 1.6 2.1 II 2.2 2.3 2.4 2.5 2.6 3.1 3.2 3.3 3.4 3.5 3.6 3.7 4.1 4.2 4.3 4.4 4.5 4.6 4.7 5.1 5.2 5.3 5.4 5.5 5.6 III IV V LANGUAGE: KANNADA/SANSKRIT/URDU/TAMIL/ TELUGU/ADDITIONAL ENGLISH/ MARATHI/HINDI ENGLISH BUSINESS ECONOMICS FUNDAMENTALS OF ACCOUNTING BUSINESS MANAGEMENT BUSINESS MATHEMATICS TOTAL LANGUAGE: KANNADA/SANSKRIT/URDU/TAMIL/ TELUGU/ADDITIONAL ENGLISH/ MARATHI/HINDI ENGLISH BUSINESS STATISTICS FINANCIAL ACCOUNTING ORGANISATIONAL BEHAVIOUR BUSINESS ENVIRONMENT TOTAL BUSINESS COMMUNICATION HUMAN RESOURCE MANAGEMENT MARKETING MANAGEMENT CORPORATE ACCOUNTING SERVICES MANAGEMENT INTERNATIONAL BUSINESS INDIAN CONSTITUTION TOTAL BUSINESS RESEARCH METHODS BUSINESS LAW COST ACCOUNTING FINANCIAL MANAGEMENT PRODUCTION & OPERATIONS MANAGEMENT LAW AND PRACTICE OF BANKING COMPUTER FUNDAMENTALS TOTAL INCOME TAX STRATEGIC MANAGEMENT MANAGEMENT ACCOUNTING COMPUTER APPLICATION IN BUSINESS PROJECT MANAGEMENT ENTREPRENEURIAL DEVELOPMENT TOTAL 04 04 04 04 04 24 04 90 90 90 90 90 540 90 10 10 10 10 10 60 10 100 100 100 100 100 600 100 04 04 04 04 04 24 04 04 04 04 04 04 04 28 04 04 04 04 04 04 04 28 04 04 04 04 04 04 24 90 90 90 90 90 540 90 90 90 90 90 90 90 630 90 90 90 90 90 90 90 630 90 90 90 90 90 90 540 10...
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... | |INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA | |COURSE OUTLINE | | | |Kulliyyah / Institute |Kulliyyah of Economics and Management Sciences | |Department / Centre |Department of Business Administration | |Programme |Bachelor of Business Administration | |Name of Course / Mode |Strategic Management | |Course Code | | | |MGT 4760 | |Name (s) of Academic staff / | | |Instructor(s) ...
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...MARKETING MANAGEMENT Contributors: Prof. Dr. Ashok Kurtkoti Prof. Avinash Deshpande Prof. Dr. Rajendra Bartakke Prof. Dr. N.J. Chavan Prof. Pradeep Sadarpatil Prof. Sandip Kodgire Prof. Swapnil Patil Prof. Gaurav Petkar Prof. Shripad Joshi Prof. Sheetal Kunjir 1 Marketing Management Session Plan (31st batch PGDM) MARKETING MANAGEMENT : Session Plan Session 1 Topic Introduction: Developing rapport between faculty and students, syllabus overview, about lectures and cases, etc. Defining marketing for the 21st century The Scope of Marketing Core Marketing Concept Company Orientation Toward The Marketplace Marketing Management tasks Scanning the marketing environment , Forecast demand and conducting marketing research Components of a modern Marketing Information System Internal records Marketing intelligence Identifying the major forces The demographic environment The economic environment The socio-cultural environment The natural environment The technological environment The political –legal environment Scanning the marketing environment , Forecast demand, and conduction marketing research The Marketing Research System The Marketing Research Process Chapter No. 2/3 Chapter 1 4 11 18 24 Chapter 3 4 60 61 62 65 66 68 70 71 73 74 Chapter 3 5 82 84 2 6 Creating Customer Value and Customer Relationship Building Customer Value, Satisfaction and Loyalty Customer Perceived Value Total Customer Satisfaction Customer Relationship Management...
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...Abstract: | Knowledge management is identified as a key success factor in most industries today. While data or information can be stored independently from people, knowledge is bound to people who use it for their interactions. The main goal of knowledge management is to improve the usage of knowledge in the enterprise. Knowledge management systems are not only organizational memory information systems. They also contain organizational standard procedures and a certain cultural attitude. A reference framework gives implementation hints mainly influenced by technical possibilities. The knowledge management system reference architecture contains layers of sources, repositories, taxonomy, services, applications and user interfaces. A software tool that largely corresponds to this reference framework is the Knowledge Café. Possible applications of this tool to the area of hospitality and tourism are described in this paper. | Information technology has changed how businesses operate and succeed in today’s global economy. Organizations can now use IT to transform themselves and achieve a tremendous competitive advantage. Information Technology for Management: Transforming Organizations in the Digital Economy, Seventh Edition highlights how this new technology is changing the current business environment and what effect it has on today’s students. The text addresses the major principles of MIS in order to prepare managers to understand the role of information technology in the...
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...Marketing Faculty of Business Studies University of Dhaka Integrated Marketing Communications Mubina Khondkar, PhD (University of Manchester, UK) MKT 413 Post doctoral fellow (University of Cambridge, UK) 2015 Professor, Department of Marketing Monday and Wednesday Faculty of Business Studies, University of Dhaka Former Chairperson, Department of Tourism and Hospitality Management e-mail: mubinakhondkar@du.ac.bd Course Objectives Marketing communication, i.e. promotion, is a crucial but controllable component of the marketing mix. Integrated Marketing Communication (IMC) involves company’s total marketing communications mix-- advertising, direct marketing, personal selling, sales promotion, public relations and publicity. Marketer’s success in promoting their products and services mainly depends on the effective and efficient management of these communication tools. This course will enable the students to properly understand all related topics of marketing communication and hence they will be able to apply the communication tools with relative ease and expertise. Course Contents Chapter One: An Introduction to Integrated Marketing Communications Chapter Two: The Role of IMC in the Marketing Process Chapter Three: Organizing for Advertising and Promotion Chapter Four: Perspectives...
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...OPERATIONS MANAGEMENT ICSA IQS – Strategic and Operations Management Version 2 Updated June 2006 i Contents Contents Syllabus Part I Chapter 1 The nature of strategy. Strategic choice, analysis and evaluation: the balanced scorecard And the strategic balance sheet. Strategic alliance analytical techniques: Portfolio analysis, competitor analysis, value chain analysis, market migration analysis. The boardroom strategic role Mission, ethics and values. Social responsibility The Corporate Environment and System Theory the market, and other PEST factors. Internal Factors The distinction between strategy and policy. Planning: short, medium and long term. Targets, resource planning techniques, including scenario planning. Strategy: effective corporate performance: Strategic options for direction, change and growth. Policy making and implementation. Supply chain management and logistics. The virtual organization Creative and rational modes in strategic management: applications and limitations. The rational cycle: corporate needs, decision making, implementation, monitoring, review and feedback. Measurement of corporate performance, concepts of output and outcome. Contingency management and agile strategies. The management of change: growth, stability and contractions Business Process Re-engineering 1 Page v Chapter 2 22 Chapter 3 Chapter 4 Chapter 5 Chapter 6 39 43 75 92 Chapter 7 Chapter 8 Chapter 9 96 118 124 Chapter 10 162 Chapter 11 Chapter 12 ...
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...COURSE STUDY GUIDE OF MARKETING MANAGEMENT DEPARTMENT OF MARKETING Course Outline for Fall Semester 2014 Course Title :Marketing Management Course Code : Number of Credits :3 Instructor :MehwishZafar Office Hours : Thursday 12:00-2:00 Office : Faculty Room Email : zafar.m@iuk.edu.pk Course Objective In this course, students develop a critical appreciation of the basic concepts and techniques of marketing management and strategy with an emphasis on creating customer value and building customer relationships. The course develops concepts and skills necessary for marketing decision-making and illustrates how various decision-making tools apply to actual business situations. The goal of this course is to develop a disciplined process for addressing marketing issues and problems in a variety of settings, and to give students the tools and background necessary to think through marketing problems. Student Email Criteria - ‘Netiquette’ In business, as with course related correspondence, e-mail is regarded as a professional means of communication. Proper sentence structure, capitalization, and punctuation are required. Proper information must be included within each e-mail: Include the course number in subject line Make sure your name is on any attachment you mail me. I often will print them out, and then I don’t know from whom they came. For all online communication, proper “netiquette” is expected: correct spelling, correct grammar, proper formatting (avoid all caps and overuse...
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...Information Systems in Organizations (Wallace) Chapter 1 Information Systems and People 1) China is known as the world's "back office" because innumerable companies in China manage information system applications for a growing number of multinational corporations. Answer: FALSE Page Ref: 6 AACSB: Use of information technology Chapter LO: 1 Difficulty: Easy Course LO: Discuss the role of information systems in supporting business processes 2) A survey of retailers found that modern point-of-sale technology was rated the least valuable element in customer satisfaction. Answer: FALSE Page Ref: 8 AACSB: Use of information technology Chapter LO: 1 Difficulty: Easy Course LO: Describe the functions of customer relationship management (CRM) systems 3) A person's online behavior is an important source of business intelligence. Answer: TRUE Page Ref: 9 AACSB: Use of information technology Chapter LO: 1 Difficulty: Easy Course LO: Explain how information systems can be used to assist in decision making 4) The information systems that support virtual teamwork and collaboration are, in some respects, still in their infancy compared to the more mature operational systems. Answer: TRUE Page Ref: 9 AACSB: Use of information technology Chapter LO: 1 Difficulty: Easy Course LO: Explain how IS can enhance systems of collaboration and teamwork 5) The development and application of innovative information systems improve the operations...
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...CHAPTER 1 Understanding the Manager’s Job CHAPTER 1 QUESTIONS FOR REVIEW 1. What are the four basic functions that make up the management process? How are they related to one another? The four basic functions of the management process are planning and decision making, organizing, leading and controlling. Managers utilize all of these processes to achieve the goals of their organization. 2. What are the four basic activities that make up the management process? How are they related to one another? The basic activities that make up the management process include setting goals and determining how to best achieve these goals. Once a manager has set these goals they must determine the necessary resources to carry them out. Leadership and motivation are a vital element as well as controlling the activities to meet the goals. 3. Identify several of the important skills that help managers succeed. Give an example of each. Technical skills are necessary for managers so that he or she can understand the type of work that is done in their organizations. Managers must also possess good interpersonal skills which are the ability to listen to a subordinate as well as convey ideas of the company. This skill might also be helpful in motivating individuals. Time management is also an important skill for managers. Effective managers can prioritize work load, make sure it is done in the most efficient manner as well as delegate specific duties. 4. Briefly...
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...Executive summery This academic report is give an enhance knowledge of developing a comprehensive personal and professional development strategies where summarized as below. Chapter 01 Steps of Developing Professional Development Plan and CV Chapter 02 Evaluation on Professional Development Plan Chapter 03 Highlighted on Interpersonal and transferable skills Chapter 04 Focus on Learning in a professional context Table of contents Executive summary 01 Table of contents 02 Chapter 01 03-09 1.1 Introduction on Personal and Professional Development 1.2 Self Assessment 1.3 Personal SWOT Analysis 1.4 Skill Audit 1.5 Personal Development Plan 1.6 Curriculum vitae Chapter 02 10 2.1 Evaluation on Personal Development Plan Chapter 03 11-13 3.1 Interpersonal and transferable skills 3.2 Time Management 3.3 Problem solving 3.4 Communication Chapter 04 14 4.1 Learning Bibliography 15 Chapter 01 1.1 Introduction on Personal and Professional Development Understanding skills, attitudes and knowledge is helpful to develop personal and professional career. According to the Guskey and Huberman (1995)Professional development is those processes and activities designed to enhance the professional knowledge, skills and attitudes of individuals in a working environment so that they might, in turn enhance the performance of the overall organization. This is an ongoing, systematic...
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...Business and Professional Speaking Midterm Study Guide The midterm will cover notes from class, book chapters, and assigned external readings. Those include: Chapters One, Two, Three, Eight, Nine, Reading #1: Corporate Social Responsibility, Reading #2: Businesses Speak Out, Reading #3: Role-play for Management Theory, and Reading #3: Strategy Maps. Below is a narrowing down of what you will be expected to know about what we’ve covered so far, but do not let this be the sole determining factor of what you study. Be aware that these sub-topics/areas are directions for you to help lead your research process. Best of luck to everyone! Reading #1: CSR - what is corporate social responsibility? CSR as situations where the firm goes beyond compliance and engages in "actions that appear to further some social good, beyond the interests of the firm and that which is required by law." - examples of CSR For example, a firm might provide day care to increase employee morale and decrease absenteeism. The provision of this day care may provide social benefits by lowering juvenile crime and increasing school retention. Reading #2: Making Academia Applicable - what’s the disconnect between academic and businesses? Lack of communication - what are modern problems businesses are facing? New technology the threat of new competition reducing firm market share substitutes internal turmoil an overall decline in an industry due to new competition rapid increase in the costs...
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