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Business Concepts

In: Business and Management

Submitted By vsaini
Words 417
Pages 2
Business Concepts : 'The general idea behind a project, campaign or slogan'
The important things to start up a business is to look at each concept of business of small scale and large scale business. e- business also plays a vital role in business concepts.
References:
* Small Business Management and Entrepreneurship by David Stokes and Nicholas Wilson
Chapters /topics: * Understanding small business and entrepreneurship * Creating entrepreneurial small business * Managing the entrepreneurial small business * Case studies * The Small Business Start-up Workbook: A Step-by-step Guide to Starting the Business You've Dreamed of by Cheryl D. Rickman
Chapters and topics: * Where to begin-What the big idea? * What to do and sell-Opportunities, products and services * Researching your Market ,Target Audience and Opportunity * Defining your brand * Figuring Out the Finance: Costs, Funding, Grants and Loans * Marketing and Selling your products and Services * The importance of good customer Services * Planning and creating a website that works * Launching and Promoting * How to manage and grow * Entrepreneurship and Small Business Management by Steve Mariotti and Caroline Glackin
Chapters/Topics:
* Sources/funds debt & equity * right location & layout * Global aspects of entrepreneurship in global economy a competitor six time zones away is potentially a serious threat as the competitor . * Planning for management succession * e-commerce and entrepreneurship

* Managing Projects Large and Small: The Fundamental Skills for Delivering on Budget and on Time (Harvard Business Essentials) by Richard Luecke

Chapters/topics: This books provides information Mentor and Guide to do business effectively. * Product management As a process

* The cast of...

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