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Business Culture and Strategy "Alphabet Case Study"

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| Business | Business Culture and Strategy Report |

| Business | Business Culture and Strategy Report |

HND 2 bUSINESS

15 May 2015
Authored by: Renata Król
HND 2 Business

INTRODUCTION
This report has been prepared to meet requirements of Business and Culture Strategy Unit, F7J7 35.
The aim of the report is to present consolidated knowledge regarding business strategy and influence of business culture on strategy within organization which operates in very dynamic and fast changing environment of global business world.
The application of theories and analyses has been based on case study provided by lecturer, namely “Alphabet Games” software and games development company, based in Scotland and formed in 2001.
The report has been developed in following areas: * Analyses and findings of how PEST forces impact on AG change and SWOT analyse to illustrate relationship of AG with external environment. * Importance of organisational culture and its impact on managerial approach, organisational culture and behaviour and overall business strategy of AD. * Analyse of the process, impact and benefits of use different business strategies by AD. * Analyse ,role, and impact of management for process of business change and methods of implementing the change, including technics of overcoming potential resistance

The analyses and findings of above sections should clearly explain the difference and relationship between culture and strategy and confirm following statement: Culture define human behaviour, influence the way things or decision are taken and implemented, and this has impact on the quality and effectiveness of both internal and external communication within AB. Such relationship influence business ability to develop its strategy, future capability, efficiency…...

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