...| [Cultural Analysis - brazil] | MKT 6003 RESEARCH PAPER | Abstract I currently lead a team called Pontonet as part of my responsibilities as Sr. Strategic Customer Manager who is based in Brazil. When I began my job in August I was quickly introduced and held meetings with my manager and a co-worker. I noticed very quickly that our abrasive American ways of communicating was not effective by listening in on conference calls with the three of us. I noticed as well that there was a seemingly deep sense that creating a more relation type of Management/Vendor management style was would make for a clearer and cleaner method than the alternative. I learned in haste that my report Jurandir at Pontonet began to surpass expectations quickly in comparison to other vendors in a surprisingly quick time frame. This paper shall also attempt to analyze the business and social culture of Brazil from an American point of view. In addition my purpose is to help achieve the most success when participating in a leadership activity with Pontonet. By having a better grasp of the cultural norms I believe that it will greater help me to have an advantage as a leader for this 3rd party management role I have accepted as part of my responsibilities. It is my understanding through research that Brazil’s business culture is much more stringent than the United States. In this paper it will be my intent to provide analysis and review the current business culture and relations that...
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...Running head: FOREIGN MARKET ENTRY AND DIVERSIFICATION Foreign Market Entry and Diversification Assignment #3 Corona Beer Strayer University BUS599016VA016-1116-001 Strategic Management August 7, 2011 Abstract This paper examines the trends in the global beer market. The paper will also examine the international expansions that were made through strategic partnerships with distributors in local markets. Foreign Market Entry and Diversification Assignment #3 Corona Beer Grupo Modelo’s corporate mission is, “To produce, distribute and sell quality beer, at a competitive price, optimizing resources and surpassing customer expectations, in order to contributeto the economic and social development of Mexico.” Corona Extra brand has become the fifth best selling beer worldwide and the number one imported beer in the United States. Corona is commonly served with a wedge of citrus fruit in the United States, Canada, Australia, and the United Kingdom. Today, Modelo products are available in more than one hundred and forty countries (http://findarticles.com/p/articles/mi_m0BEK/is_7_7/ai_55012912/). Identify and discuss the trends in the global beer markets. The world of beer is changing and evolving. The most interesting tend is happening in Germany. When most people think of beer they think of Germany. Beer production in Germany dropped 1.7% from 2009 to 2010. Beer consumption dropped 3% in Germany because many German consumers would drink coffee or...
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...Running head: HRM Issues/Diversification Strategies HRM Issues/Diversification Strategies Assignment #4 Nucor Corporation Strayer University BUS599016VA016-1116-001 Strategic Management August 21, 2011 Abstract This paper examines the trends in the global beer market. The paper will also examine the international expansions that were made through strategic partnerships with distributors in local markets. Foreign Market Entry and Diversification Assignment #3 Corona Beer Grupo Modelo’s corporate mission is, “To produce, distribute and sell quality beer, at a competitive price, optimizing resources and surpassing customer expectations, in order to contributeto the economic and social development of Mexico.” Corona Extra brand has become the fifth best selling beer worldwide and the number one imported beer in the United States. Corona is commonly served with a wedge of citrus fruit in the United States, Canada, Australia, and the United Kingdom. Today, Modelo products are available in more than one hundred and forty countries (http://findarticles.com/p/articles/mi_m0BEK/is_7_7/ai_55012912/). Identify and discuss the trends in the global beer markets. The world of beer is changing and evolving. The most interesting tend is happening in Germany. When most people think of beer they think of Germany. Beer production in Germany dropped 1.7% from 2009 to 2010. Beer consumption dropped 3% in Germany because many German consumers would drink coffee...
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...Foreign Market Entry and Diversification Georgia Jefferson Strayer University Abstract This paper will discuss and identify the trends in global beer markets. It will discuss how Modelo’s International expansion was made possible by building strategic partnerships with experienced distributors in local markets. The paper will focus on how Modelo should enter in the foreign market and what is the best strategy. Modelo will face many challenges from his competitors and make the decision whether the company should diversify the business to promote growth. Identify and discuss the trends in the global beer markets. The global beer markets have four main trends and they are consolidation, international expansions, mergers and acquisitions. Consolidation with the beer industry broadens the area of sales and exposes brewers to more opportunities for growth of its company. Expansion of any company can be a positive attribute to overall success for the most obvious reason, revenue. The trend of breweries expansion might be credited to the very expensive initial startup cost of a brewery. In this area of the beer industry having more than one area of cash flow assists with the maintaining the fluctuating price of resources. (Thompson, Strickland III, & Gamble, 2009) International expansion can be a major attribute to a company’s success through seeking proficient production efficiencies. Some beer companies will produce their beer within its country than export...
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...Brazil Inside brazils booming fashion industry （http://www.businessoffashion.com/2010/08/inside-brazils-booming-fashion-industry.html） A Booming Economy Undeniably, the primary force driving the current surge in the Brazilian fashion market is a healthy macroeconomic context. Brazil’s economy has been expanding steadily for years, a result of a stable political and social climate and long-term reforms set in place by the current and previous government administrations. As much of the world slid into severe recession in late 2008, Brazil continued to expand. Indeed, according to Brazil’s national statistics agency, GDP grew a record 9 percent in the first quarter 0f 2010. National Optimism The robust economy has, in turn, fed the country’s self-confidence. Whether at São Paulo Fashion Week, in the streets, or in the nation’s shopping malls, there is a palpable optimism in the air: Brazil believes in itself. This hasn’t always been the case. When queried on the main factor behind her country’s current optimism, Erika Palomino, arguably the best-known fashion journalist in Brazil, pointed out that a new-found “self-esteem” is as important as the positive numbers: “Because we are a former colony, for a long time we didn’t believe in ourselves and always looked abroad, thinking other countries did things better. That has changed.” Indeed, winning bids to host both the 2014 World Cup and the 2016 Olympics have had a major impact in boosting the country’s sense of confidence...
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...2014 TIAS SCHOOL FOR BUSINESS AND SOCIETY Mariana Simões Foschetti [BRAZILIAN NEGOTIATING STYLE: CULTURAL TRAITS WITHIN] ABSTRACT The opening of borders to international trade transformed the forms of trading, whether in domestic or foreign markets, however, to internationally negotiate it is essential to take into account the cultural aspects of all parts involved in the process. It is notable that culture plays a crucial role in all negotiation process, such as to determine its triumph or fiasco. This paper aims to relate the general cultural aspects of the Brazilian people, how these characteristics influence their behavior during the international trading process and how to generally deal with them as the other party in negotiations. 1. INTRODUCTION In this era of globalization, there is an inordinate necessity to comprehend how culture effects negotiations among parties in diverse areas of the world. Culture deeply influences how people communicate, think and behave. Prosperous cross-cultural negotiations require a perception of the negotiation style of those involved in the process, and the approval and respect of their cultural dogmas and rules. As mentioned, it is unquestionable that culture profoundly influences how people think, communicate and behave (Faure, 1999), thus guiding the type of transactions made and how they are traded. Cultural differences between the negotiators can create barriers that prevent or hinder the development of negotiations....
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...Comprehensive Environmental Analysis Paper Business ventures require research regarding various factors that can impact the proposed business. Global business ventures require even more analysis. A global business venture, such as this centered on leather and leather goods, requires strong analysis of the proposed host nation for the business. The company must consider social, political, economic, health, and production factors within the host nation. This analysis ensure that the firm considers every aspect of the business so that the venture is successful. Products / Service Descriptions Starting a new venture in Brazil on leather goods, they must start looking to “take advantage of differences in the cost, and quality of production” (Hill, 2009). This organization will specialize in high quality leather material to produce different types of products. Most organizations provide a flat finish on leather materials but this organization will provide different types of leather finishes as they are ready to gratify the consumers whether they like oil based finish or waxed finishes. This organization will solely produce the best finishes on leather materials in order to produce shoes, belts, handbags, luggage, and wallets. Their services will look for ways to adopt a cleaner environmental system to reduce future environmental cost, and introduced a sustainable waste management system for leather goods. The system will detect defective sections in our leather material...
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...Quazi Tasnim Hasan ID # 112 111 051 Assignment No. 4 What is economic integration? For the Last 65 years, the world has undergone significant changes. The decade of the 1970s was dominated by the two energy crises. Industrial economies were faced with a new “enemy”: stagflation—a combination of high inflation and unemployment. Developing countries were increasingly becoming more dependent on foreign borrowing and centrally planned economies were unable to secure economic growth. Furthermore, the world witnessed a radical transformation during the past two decades. The greatest economic experiment of the twentieth century was the movement from communism to a market economy, which began in Mikhail Gorbachev’s Russia in the mid-1980s, and then spread to Eastern Europe at the beginning of the 1990s and to China later on during the same decade. Although the transition to a free market has led to disappointing outcomes, most Eastern Europe countries have concentrated on integrating their economies with Europe and on becoming part of the EU. All these events led to the world becoming more and more global in nature and to defining globalization as a closer economic integration among nations through increased trade and capital flows. It also refers to labor movement and technology transfer across international borders as well as cultural and political issues, which are beyond the scope of this chapter. Globalization is the result of technological processes occurring mainly in the...
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...Cross-Cultural Perspectives Michella Amonson ETH/316 January 16, 2014 Mr. Harralson Cross-Cultural Perspectives This paper is an overview and analysis of the ethical perspective and cultural issues that a global organization faces when interacting outside the United States. I will address and identify the cultural and ethical perspective of the global organization named Walmart. I will also analyze ethical and social responsibility issues that WalMart deals with as a result of being a global organization. I will further compare these ethical perspectives with other cultures that do business with Walmart. Walmart’s Ethical Perspective Walmart belief is built on a foundation of integrity , values of honesty, fairness and objectivity. Sam Walton founded Walmart with the strong conviction that a retailer could help people save money and live better. Since, Sam’s passing away, Mike Duke, Chief Executive Officer, President and CEO of Walmart states “culture is how we work together to fulfill that purpose. It's incorporated into every aspect of our business”. He further states “Our beliefs are the foundation of our culture: service to our customers, respect for the individual, and striving for excellence which rest on the foundation of personal integrity and responsibility(p.1).” Strong adherence to these principles has created a unique work culture at Walmart. No matter where you go — to any of our stores and offices in any of our brands around the world —...
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...APRIL 2007 Doing Business in Brazil ERNST & YOUNG DOING BUSINESS IN BRAZIL CONTENT SUMMARY B7 - Essential Industries .................................................. 13 B8 - Energy and Natural Resources ............................. 13 A B9 - Foreign Trade ............................................................... 13 Trade Balance ............................................................... 13 Exports and Imports ..................................................... 13 Trading Partners ........................................................... 14 A1 - Regulatory Constraints and Relief ........................ 6 Regional and International Trading Associations ........ 14 Exchange Background ................................................... 6 Exchange Controls ........................................................ 6 Foreign Ownership of Business .................................... 6 Foreign Ownership of Real State .................................. 6 A2 - Government Attitude and Incentives ................... 7 C Government Attitude to Foreign Investment ................. 7 Foreign Investment Government Financial Incentives .................................. 7 A3 - Tax System ..................................................................... 7 C1 - Exchange Controls .................................................... 14 Remittance of Dividends and Profits ........................... 14 Corporate Income Tax...
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...As the business world evolves to a higher level of integration with the increased ability to conduct business globally, international accounting is a subject that is becoming more relevant and increasingly more important to understand. Doupnik and Perera (2012) define International accounting on three levels through the standards and guidelines of supranational organizations, at the company level, and third through the standards, rules, and guidelines that exist within each country. Brazil is one of the top five countries to be considered an emerging market (Top 30 Emerging Markets 2012-2017). It is estimated that Brazil’s GDP will grow by roughly 22.3% between the years 2013 to 2017 making the country attractive to investors (The Top 20 Emerging Markets, 2013) . Brazil ranks as one of the top 4 countries for growth in the manufacturing and industrial industries, telecommunications, technology and media, professional and business services, financial services, consumer products, pharmaceuticals and healthcare, energy and resources, automotive, chemicals, and transportation industries (Top 30 Emerging Markets 2012-2017). In addition Brazil will be a destination for world class events such as the 2014 World Cup and 2016 Olympic Games that will bring thousands of visitors to the country. As Brazil continues to grow in popularity as a location for trade, cultural activities, and investment the topics of international accounting will become more and more important. This paper will...
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...also includes coffee products prepared by grinding these roasted beans. Coffee in soluble powder, granules, and other solid forms prepared by drying extracts of roasted coffee beans. Concentrated extracts of coffee beans, which are used for industrial or processing purposes, such as canned coffee, coffee candies and other confectioneries, etc. H.S. code 0901.11-000 0901.12-000 0901.21-000 0901.22-000 2101.11-210 2101.12-121 2101.11-100 11-290, 12-110 12-122 I. Points to Note in Exports to and Sales in Japan 1. Relevant Laws and Institutional Regulations (1) Regulations and Procedural Requirements for Importing to Japan The importing of coffee is subject primarily to 1) the Plant Protection Act, 2) the Food Sanitation Act, and 3) the Customs Act. Dried green coffee beans that have not been heat-processed are handled as fresh produce, and undergo quarantine procedures, including screening for contamination by pests or harmful plants, under the Plant Sanitation Act. Quarantine procedures performed at airports and ports are under the authority of the regional Quarantine Stations. Roasted beans and processed products are exempt from the Plant...
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...also includes coffee products prepared by grinding these roasted beans. Coffee in soluble powder, granules, and other solid forms prepared by drying extracts of roasted coffee beans. Concentrated extracts of coffee beans, which are used for industrial or processing purposes, such as canned coffee, coffee candies and other confectioneries, etc. H.S. code 0901.11-000 0901.12-000 0901.21-000 0901.22-000 2101.11-210 2101.12-121 2101.11-100 11-290, 12-110 12-122 I. Points to Note in Exports to and Sales in Japan 1. Relevant Laws and Institutional Regulations (1) Regulations and Procedural Requirements for Importing to Japan The importing of coffee is subject primarily to 1) the Plant Protection Act, 2) the Food Sanitation Act, and 3) the Customs Act. Dried green coffee beans that have not been heat-processed are handled as fresh produce, and undergo quarantine procedures, including screening for contamination by pests or harmful plants, under the Plant Sanitation Act. Quarantine procedures performed at airports and ports are under the authority of the regional Quarantine Stations. Roasted beans and processed products are exempt from the Plant...
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...INTERCULTURAL COMMUNICATION Introduction Communication is the process of creating and sharing information with one another. Rapid changes in technology, transportation and immigration are making the world into a small-intersected community, where understanding how different cultures communicate is extremely important. In order to achieve effective intercultural communication we have to understand how different cultures communicate. Communication styles differ by how power is distributed within an organization. There are essentially two types: hierarchical, and democratic. In a hierarchical structure the most power is held by the highest ranking individual, where as in a democratic structure, power distribution is uniformed among the individuals. The classification of high-context versus low-context cultures based on the amount of information that is implied versus stated directly in a communication message. In high-context cultures, the meanings of the messages are found in the situation and in the relationships of the communicators, or are internalized in the communicator’s beliefs, values, and norms. In low-context cultures, less emphasis is placed on the context. Instead they rely on explicit verbal messages. Understanding these differences is essential to accurately decoding the message. Communication specialists estimate that three-fourths of our communication is nonverbal and takes place through our behavior. Nonverbal cues serve as the markers of ones’ identities...
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...They have been in business for well over twenty years, employee well over 150 people, and have 15 stores located throughout the Southern regions. With the economy being so unpredictable and the rise and fall of the dollar value, XYZ, Incorporate has somehow managed to show significant increases in their profits every quarter for the past ten years and is now expanding internationally. The CEO of the company who is a visionary saw the benefits of expanding internationally and assigned me the task of opening our first small scale store in Shanghai, China and then eventually in Brazil, Russia, India, and China which are also known as the B.R.I.C countries. The task is a challenging one; but I, along with my team of experts are ready to assume this demanding and daunting assignment. Although I know there will be some significant changes and challenges within the organizations and the marketing of our products abroad; we are confident we will succeed. This paper will provide the rationale for our decision making process, identify the short and long term changes that will affect the entire organization, and showed the type of change models used for both short and long term changes. After being assigned the task of opening new stores abroad, I quickly assembled my team of experts in the marketing, accounting, human resources, advertising, production, and informational technology (IT) fields to take into consideration the many factors in regards to the business etiquette and those...
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