Premium Essay

Business Development Planning

In: Business and Management

Submitted By wymond
Words 2802
Pages 12
Main Content 1. Introduction 2. Introduction on the goal/objective to be achieved 3. Ways to establish commitment towards the objective 4. Formation of action plans 5. Steps to monitor progress 6. Suggestion of optional changes to maintain flexibility 7. Conclusion ATTACHMENT

1.0 Introduction
I work as an operation manager in a musical instrument retailing company; my company has a few branches in Klang Valley. The main objective for my company of year 2012 is to increase the image and exposure of the company, thus improve the position of the company in the same industry. Here is my planning:
"To establish a flagship store cum customer and product services center at one of the 5 mega shopping mall centres within Klang Valley that provide widest selection of merchandise and high quality of service before 2nd quarter year of 2012"

2.0 Introduction on the goal/objective to be achieved
1) Expand market share Opening a flagship store in one of the 5 mega shopping mall will definitely increase the exposure of the company due to the population. Furthermore, flagship store in Malaysia is not too common, this will attracted public curiosity. Then the public will come to visit the store; virtually will increase the company's level of awareness in the market. Then naturally will increase the business, thereby expanding the market share.

2) Improve company image and build up the brand. We are the first in these industries to set up a flagship store, this not only improve the company's image but also allows the consumer feel more confident about our company and products. Then consumer will start purchasing our product and feel satisfied after use. Slowly our product will being recognized and popular. This would be helpful to strengthen or build up our own brand.

3) Increase in competitiveness among competitors. When…...

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