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Business Ethics in Marketing

In: Social Issues

Submitted By alkakitty2
Words 4126
Pages 17
Ethics in marketing and advertising
Ethics is a branch of philosophy which seeks to address questions about morality; i.e. about concepts, such as good and bad, justice and virtue, right and wrong. In other word, we can say that Ethics are moral principles that govern the actions and decisions of an individual group. It is governed by a set of principles of morality at a given time, at a given place and in a given society. Ethics is closely related to group behavior in ultimate analysis, thus norms for an individual to follow should be set in consistence with the group norms.
The mixing of art and facts in advertising communication are submissive to ethical principles. In today’s competitive market, an advertisement has to be truthful and ethical. The credibility of an organization is lost If an advertisement is misleading. To view the truth in advertisement, it has to be seen from the consumer’s point of view and not from the legal point. The advertising industry has been frequently criticized for putting out misleading or exaggerated claims in respect of products, goods and services. It is also alleged as guilty of glorifying certain habits or tendencies regarded as undesirable and encouraging consume rest culture.
However, it is very difficult to draw a clear line of difference between what is true and what is untrue. The advertisement is judged by its impact and its acceptance by the consumers. The product must fulfill the claims it’s advertised. Advertisements should be decent and not be obscene, also it must be truthful. We have to understand that ethics vary from person to person, society to society because people have different backgrounds, values and interests. A person might be alright with an advertisement of alcohol but the same might not go down well with another. So we have to draw our own conclusions to determine...

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