Business Ethics is Essential for the Modern Corporation In order to build a harmonious society, an individual should restrict his or her behavior by a certain moral standard. Similarly, ethics is extremely crucial in the business field. Basically, business ethics are ethical judgments related to what is right or wrong in business practice (Joseph, 2013). Specifically, a corporation should consider the influence of their operation in a society because the decision of a corporation to act ethically or unethically will influence the whole society positively or negatively. There is no doubt that pursuing maximized profits is a constant goal for every company. However, seeking the most profit should not be the only goal for business; benefiting society should also be considered. In other words, a company should have the awareness of a certain social responsibility to regulate its behavior which might endanger the public good and promote the development of society. Corporate Social Responsibility (CSR) refers to the ethical responsibilities of a modern corporation with its positive impacts on the environment, customers, employees, communities and society are considered a guiding principle for a sustainable and moral company in a market (Kotler & Keller, 2009). Indeed, the importance of CSR has been noticed by an increasing number of companies. Generally, working as a moral business can enable companies to attract and maintain customers, employees and investors. In the long term, the profit of a company will be enhanced by practicing CSR. On the contrary, if a company has no awareness of CSR but persistently pursues maximized profits, in the short term, it might earn significant profits; however, in the long term, it will suffer the consequences, such as an increasingly poor reputation, loss of a large number of customers and reduction in profits. During the