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Business Ethics

In: Business and Management

Submitted By anhhoangpham
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|BUSINESS ETHICS |
|Individual assignment |
| |
| |
|Topic 1: The factors influencing corporate culture |

|LECTURER: |Trangdtt |
|STUDENT: |Nguyen Thuy Anh |
|ID NO. |FB00163 |
|CLASS: |BA0601.2 |

I. NATURE AND BACKGROUND OF FIRM: The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. Today, Coca-Cola is consumed throughout the world at the rate of more than 600 million times per day and this figure is continuing to rise. However, Coca-Cola is not the sort of company to live on its past glories; instead it looks to the future as a challenge and constantly seeks new markets and ways of increasing its market share in areas where it currently has a strong presence....

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