Business Evalation

In: Business and Management

Submitted By dabaobao95
Words 4658
Pages 19
A technology company focused on making online travel better
A technology company focused on making online travel better
IEOR 4550 Spring 2013
IEOR 4550 Spring 2013
Feb. 2013
Feb. 2013
Jeremy Bernier, Jingxuan Li, Zhuran Jiao
Jing Wang, Kevin Wheeler, Xiaolu Yan

Jeremy Bernier, Jingxuan Li, Zhuran Jiao
Jing Wang, Kevin Wheeler, Xiaolu Yan

KAYAK Software Corporation
KAYAK Software Corporation

Group Member Contributions:

Business Concepts |

| |
| |
| |
| |
| |
| |
| |
| |

Market Dynamics |

Figure [ 1 ]-Taken from IBISWorld
Overview of Customers and Consumers | Kayak is part of an industry of fare aggregators and travel metasearch engines. Other examples of travel metasearch engines include: Google Flights, Cheapflights.com, Mobissimo.com, etc. Kayak’s main customers are the online travel agents (Priceline, Expedia, etc.). This is because Kayak is paid to bring the website’s user to the online travel agent. They also have advertising revenue from Featured Advertisements on the sidebar.

The main users of Kayak’s website are people who are searching for the cheapest flight and prefer not to pay for the more personalized service of brick-and-mortar travel agencies. These are people who are looking for their airfare and hotels irrespective of brand loyalty-programs. This probably means infrequent fliers who will not benefit from airline’s mileage programs. These users also need discretionary funds for travel. |
History of Market Players and Relationships | The online travel agencies (OTAs) began in the mid-1990s and started taking a bite out of the traditional brick-and-mortar travel agencies as users were able to cut costs by buying through websites. For example, Expedia was founded by Microsoft in 1996 and then became its own publicly traded company in 1999. After this move to OTAs, Kayak and…...

Similar Documents

Business

...Ethics and Moral Issues Judith Nelson University of Phoenix Professor Steve Fletcher January 10, 2011 What are the differences between ethical issues and moral issues? The difference between ethical issues and moral issues is that ethical issues are problems or circumstances which require a person or a business to make or choose between choices that must be assessed as right (ethical) or wrong (unethical). Moral issues on the other hand addresses private behavior based on strict observance to an endorsed or accepted program or belief of what is right from what is wrong, particularly as declared in a sacred book (for example the bible), or by a non-secular crowd or cult. What are the differences between personal ethics and business ethics? According to McGraw-Hill, personal ethics is generally the accepted principles of right and wrong governing the conduct of an individual. Your personal ethics are what make you who you are today. Personal ethics also defines how an individual will act in certain situations and what others can expect from that person. According to The International School of Management business ethics can be defined as “The study and examination of moral and social responsibility in relation to business practices and decision-making in business.” There is a public misconception that personal ethics and business ethics are completely unconnected, that an individual can sustain healthy, positive interactions with family...

Words: 604 - Pages: 3

Business

...Virtual Meetings: Smart Management 1. Video and web conferencing won’t make business travel extinct. There are many businesses that needs the employers to communicated not only face by face but also by the reality works and the attitudes. 2. Telepresence is a advance form of videoconference which is more cheaper, good quality and easy to use. Telepresence is lifelike, video conferencing is not. 3. Impact on business travel Improve communication between customers and the company or employers and employees Reduction the travel cost I think it is depend on what are kind of business and its size? The videoconference is expensive for the small business and it required many equipments for the conference rooms which is not necessary and I think the telepresence is more convenience. It doesn’t required any software and a lots cheaper. 4. If I was in charge of a small business I would not choose the videoconference. Because the telepresence is cheaper, high definition and it doesn’t require any specific equipments as videoconference. Mis In Action 1. Save money and time (travel free, jet lag, simple equipments) Unlimited connect (anywhere, anytime) More than just a meeting (training, presentation, marketing) For the large business: it opens up a large networks and connection is so much easier. For the small business: save money for a business, less risks and convenience. 2. The videoconference is more professional but it is very......

Words: 288 - Pages: 2

Business

...How to become success of any business To succeed in business today, you need to be flexible and have good planning and organizational skills. Many people start a business thinking that they'll turn on their computers or open their doors and start making money - only to find that making money in a business is much more difficult than they thought. You can avoid this in your business ventures by taking your time and planning out all the necessary steps you need to reach to achieve success. Read on to find out how. 1. Get Organized To be successful in business you need to be organized. Organization will help you complete tasks and stay on top of things to be done. A good way to do this is to create a to-do list each day - as you complete each item, check it off your list. This will ensure that you're not forgetting anything and you're completing all the tasks that are essential to the survival of your business. 2. Keep Detailed Records All successful businesses keep detailed records. By keeping detailed records, you'll know where the business stands financially and what potential challenges you could be facing. Just knowing this gives you time to create strategies to overcome the obstacles that can prevent you from being successful and growing your business. 3. Analyze Your Competition Competition breeds the best results. To be successful, you can't be afraid to study and learn from your competitors. After all, they may be doing something right that you can...

Words: 628 - Pages: 3

Business

...When I finish up with school I would like to start my business out with a booth rental. My goal for a work establishment would be a nice spa. I do not want to work in a hair salon; I would like to be in a massage only center. Starting out I would like to be commission based, but after building a cliental I would want to start basing a flat, base rental fee bi-weekly. This would be the most economically friendly situation when trying to build your own small business. Starting out with a commission based salary would help me save money by not having the overhead of starting my own business. It would also help me build a cliental for in the future if I ever decide to proceed out on my own and start my own sole-proprietorship. From my research, starting your own personal business in the beginning is very expensive, so it would take a large amount of time and saving to start your own. Many banks will not finance such large loans seeing how you have no proof that you will pay them back. So, if you rent a booth or space then that will give you a means of a job with the benefit of being able to save money to put back. If you contract a business you have to pay large amounts of taxes also, but if you are an employee your employer pays them for you. This is just a small amount of the overhead that will be out of the picture for me by starting out being a commission based employee and then transitioning to renting a booth when starting my massage therapy business rather than......

Words: 368 - Pages: 2

Business Evalation

...A technology company focused on making online travel better A technology company focused on making online travel better IEOR 4550 Spring 2013 IEOR 4550 Spring 2013 Feb. 2013 Feb. 2013 Jeremy Bernier, Jingxuan Li, Zhuran Jiao Jing Wang, Kevin Wheeler, Xiaolu Yan Jeremy Bernier, Jingxuan Li, Zhuran Jiao Jing Wang, Kevin Wheeler, Xiaolu Yan KAYAK Software Corporation KAYAK Software Corporation Group Member Contributions: Business Concepts | | | | | | | | | | | | | | | | | Market Dynamics | Figure [ 1 ]-Taken from IBISWorld Overview of Customers and Consumers | Kayak is part of an industry of fare aggregators and travel metasearch engines.  Other examples of travel metasearch engines include: Google Flights, Cheapflights.com, Mobissimo.com, etc. Kayak’s main customers are the online travel agents (Priceline, Expedia, etc.).  This is because Kayak is paid to bring the website’s user to the online travel agent.  They also have advertising revenue from Featured Advertisements on the sidebar. The main users of Kayak’s website are people who are searching for the cheapest flight and prefer not to pay for the more personalized service of brick-and-mortar travel agencies.  These are people who are looking for their airfare and hotels irrespective of brand loyalty-programs.  This probably means infrequent fliers who will not benefit from airline’s mileage programs.  These users also need discretionary funds for travel...

Words: 4658 - Pages: 19

Business

...Business Essay Format and its Structure What Makes Business Essay Format? Those students, who study different business courses, for example management, marketing, have to write many different business essays. This type of essay as well as the others (argumentative essay, classification essay, cause and effect essay, persuasive essay, comparative essay, etc) has peculiar features that should be observed carefully in order to produce an essay in conformity with all instructions of research paper writing. One of these features to be observed at writing is business essay format as there is no doubt that format of the essay plays the same important role as the content of business essay. When student has made comprehensive research of the object and has found interesting ideas and sources to support hisher position, it does not mean that heshe has coped with a writing task. The writer should make the next step that is to organize hisher research paper writing in a proper way. It means that attention should be paid to the business essay format. In general, there are different formats of research paper – ChicagoTurabian, Harvard, APA, AMA, MLA format paper; which of them suits you the most depends on the business essay topic, subject, requirements set by the professor. When the student has chosen the format of the business essay it is very important to follow it and not use any elements of the other essay format. In case when you do not get any instruction as for the...

Words: 426 - Pages: 2

Business

...Assignment front sheet| Learner name| Assessor name| || Date issued|Completion date|Submitted on| ||| Qualification|Unit number and title| Level 2 BTEC Diploma/Certificate in Understanding Enterprise and Entrepreneurship|Unit 3: The Business EnvironmentFirst of two assignments for this unit| || Assignment title|| In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found.| Criteria reference|To achieve the criteria the evidence must show that the student is able to:||Task no.||Page numbers| P1|Identify sources of information about the current business environment||1||| P2|Describe how a new micro start-up business relates to the business environment||1||| P3|Describe current trends and how these will impact on a micro start-up business||2||| P4|Describe potential ethical concerns of customers about a micro start-up business||3||| M1|Explain how the changes in the current business environment are likely to impact upon a selected micro start-up business||1||| M2|Explain how current trends are likely to impact on a micro start-up business||2||| D1|Assess the risks and opportunities changes in the current business environment pose for a selected micro start-up business||||| Learner declaration| I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.Learner signature: Date: | Assignment brief| Unit number and title|Unit 3...

Words: 917 - Pages: 4

Business

...Addressing International Legal and Ethical Issues LAW421 June 25, 2012 Kurt Lofland Addressing International Legal and Ethical Issues The simulation of addressing international legal and ethical issues showed me there are many tough choices a business has to make. International law is very different than every day United States law. There are legal disputes that need to be resolved in the best way possible so you can still keep relations with the country you are doing business with. The issues involved with resolving legal disputes are making sure not to violate the contract. If the business violates the contract then the business can be sued by their partner in the foreign country. In my simulation with CadMax, I decided to use arbitration (Melvin, 2011 pg. 637) to resolve conflicts. This worked out very well in the simulation and made my business work well with my partner. Another option a business could use to resolve a conflict would be international mediation (Melvin, 2011 pg. 639). If mediation or arbitration does not work to solve the issue and the contract is breached then legal action may be needed. If legal action is needed the business can go to the International Court of Justice (Melvin 2011, pg. 635). The International Courts of Justice is used to settle legal disputes among countries. When taking legal action against a business partner based in another country, the business would most likely be unable to work with them in the future. This could also...

Words: 588 - Pages: 3

Business

...• Ultimately, businesses exist to make a profit for their owners and shareholders. In most cases, ethical behaviour adds expenses to the business, reducing profits. Profits are a good thing – they ensure that people have jobs. The smaller the profits, the fewer income tax dollars are paid, which would hurt government programs. • The government takes care of ensuring that businesses do things in an ethical way. No other forms of business ethics are required. Hi everyone, according to my point of view, ethics is important in business but only upto a certain extend. Mostly business aims at profit and so there will be stiff competition. One who strictly follows ethics may not be able to survive in the market as the tough competitors would always run far ahead of him. Business ethics reduce a company's freedom to maximize its profit. For example, a multinational company may move its manufacturing facility to a developing country to reduce costs. Practices acceptable in that country, such as child labor, poor health and safety, poverty-level wages and coerced employment, will not be tolerated by an ethical company. Improvements in working conditions, such as a living wage and minimum health and safety standard,s reduce the level of cost-savings that the company generates. However, it could be argued that the restrictions on company freedom benefit wider society. The advantage of having international business ethics is that an ethical company is attractive to...

Words: 1011 - Pages: 5

Business

...Analyse different types of business information and their sources Verbal communication is an act of conveying information, ideas, and feelings in the form of words through the use of your mouth. Verbal communication helps if communication wants to be done face to face. The best way to communicate is face to face because it does not leave space for information to get misinterpreted or misunderstood. Verbal communication also allows individuals to deliver directly as this information may be confidential and may be dangerous to get informed through written communication. In a business environment, verbal communication must be delivered in a formal manner. Verbal communication is a very effective way of passing on information and St Charles Sixth Form tend to use this as a main way of communicating. This is because there are many advantages such as it being fast and immediate as a method of communication and feedback can be given immediately such as teachers having one to one sessions with their students, feedback from the student can be given immediately which is preferred. Verbal communication is necessary to the success of the business because without communication a lot of information would be misunderstood and this helps the business to solve differences. It is very important in the business world also for a big business like St Charles and it is a skill that has to be done efficiently. Communication is done through everyone, teachers, students, parents, vice principal...

Words: 415 - Pages: 2

Holden Caulfied Evalation

...Holden is emotionally distant from his mother.  The loss of her younger son has locked Mrs. Caulfield in a state of nervous exhaustion that is characterized by constant headaches and anxiety which causes her to lose sleep and chain smoke. Holden knows that his mother has not gotten over the death of her youngest son, so she is still grieving, which leads the reader to understand that she is sad. In Chapter 7, Holden describes how his mother will react when she finds out that he has been kicked out of another school. He wants to arrive home after his parents have received the letter from Pencey Prep indicating that Holden has been expelled. "I didn't want to go home or anything till they got it and thoroughly digested it and all.  I didn't want to be around when they first got it.  My mother gets very hysterical.  She's not too bad after she gets something thoroughly digested, though." (Salinger)   In Chapter 21, when Holden sneaks into his apartment, he talks about his mother again.  Holden tells the reader that his mother is a light sleeper, she can hear a pin drop a mile away. "You can hit my father over the head with a chair and he won't take up, but my mother, all you have to do to my mother is cough somewhere in Siberia and she'll hear you.  She's nervous as hell.  Half the time she's up all night smoking cigarettes. (Salinger)  Holden doesn't have a very good relationship with either of his parents.  He can't confide in them.  He has not opened up to anyone about...

Words: 413 - Pages: 2

Business

...Ethics has to means One's moral values, the moral beliefs one holds and lives by. The study of moral values, the study of right and wrong, good and bad, rules and virtues; the deliberate process of thinking through one's moral values, defending them, and revising them. The study of ethics provides people with a better understanding of ethics and helps them develop the vocabulary with which to discuss and explain themselves and their actions. This is especially helpful for situations where what is ethically defensible is not already obvious to us. Ethics is very important when it comes to business. Business ethics are implemented in order to ensure that a certain required level of trust exists between consumers and various forms of market participants with businesses. The three levels of business ethics are the following: At the highest (macro) level, we ask the fundamental question of the role of business in society and what governance model works best to deliver the most benefits in a moral and responsible way. The role of business in the national and international organization of society. At the corporate level, the interpretation of those rules and standards is often what defines business ethics, affected by the specific circumstances and socio-cultural context in which the business or public sector organization is operating. Corporate social responsibility ethical issues facing individual corporate entities (private and public sector) when formulating and implementing......

Words: 307 - Pages: 2

Business

...Title Length Color Rating Different Viewpoints of Business Ethics - Introduction The purpose of this short paper is to compare and contrast three different peer-reviewed journal articles and one online periodical. First, the paper provides a brief introduction of the four articles. Second, the paper compares and contrasts the four articles. Finally, the author presents his views on the topic of social responsibility and business ethics before concluding the paper. Four Articles All four articles center their focus on business ethics. Of the four articles, three are scholarly peer-reviewed journal articles and one, by Friedman, is an online periodical.... [tags: Business, Ethics] :: 4 Works Cited 2005 words (5.7 pages) Strong Essays [preview] Alahmad and Murphy on Business Ethics - The first two journal articles that were compared and contrasted were Ala Alahmad’s 2010 article on To Be Ethical or Not to Be: An International Code of Ethics for Leadership and Patrick Murphy’s 2009 article on The Relevance of Responsibility to Ethical Business Decisions. Some key findings of Alahmad’s writings were that ethics and leadership were closely tied together; they were found to be derivatives of one another. He mentioned that ethics is an individual thought process of making good or poor decisions.... [tags: Business Ethics] :: 4 Works Cited 970 words (2.8 pages) Strong Essays [preview] Ethical Perspectives on Business Ethics - The determination of this paper is to...

Words: 3552 - Pages: 15

Business

...business STRATEGIC AND COMPETITIVE ANALYSIS: Methods and Techniques for Analyzing Business Competition 1 © The MindShifts Group Pty Ltd Page 1 of 5 www.mindshifts.com.au STRATEGIC AND COMPETITIVE ANALYSIS: Methods and Techniques for Analyzing Business Competition By Craig Fleisher and Babette Bensoussan (Prentice Hall, 2002) Book Description Given the priority of competitiveness in modern companies, practitioners of competitive or strategic corporate intelligence (CI) need to come to terms with what business and competitive analysis is and how it works. More importantly, they need to be able to convert the wealth of available data and information into a valuable form for decision-making and action. Collected data must be converted into intelligence. This is accomplished through analysis. Strategic and Competitive Analysis comprehensively examines the wide spectrum of techniques involved in analyzing business and competitive data and information including environmental analysis, industry analysis, competitor analysis, and temporal analysis models. It helps business analysts and decision-makers to draw effective conclusions from limited data and to put together information that does not often fit together at first glance. The Analysis Iceberg Strategic management involves all aspects of a business and requires a knowledge and understanding of the environmental impacts on an organization to ensure that correct decisions are made and taken. It is not just about looking at best......

Words: 319 - Pages: 2

Business

...Hotdog Franchisee Business Growth Our business plan to create and grow a large, international hotdog restaurant chain to be offered and consumed around the world, using a Franchisor licence. We aim to follow the guidance of the food chain system of McDonald’s, due to seeing them attract many customers due to their superb business system all around the world, providing their services and products consistently with no fail as well retaining a great level of customer service. Put simply we want to franchise a worldwide business providing a special ingredient of hotdogs with the franchise business system of McDonald’s. To insure the right growth in our business, we will have to keep insuring that all company based objectives are being met, as well as improve our communication of the business as a whole, internally and externally. Internal meaning our staff grow and develop each of their skills day by day through day to day training and external meaning that they are able to gain exposure and awareness or our service to our consumers, this referring to sales and marketing of course. In ways of marketing, we will have to grow our business to appeal to young people, ranging from teenagers to young adults, by raising its awareness on social media and advertising campaigns through networks such as: Instagram, Facebook, Wongnai etc. Since we aim to start our business in Thailand then to expand it to other countries in ASEAN, it is smart that we adapt the customer demand and...

Words: 556 - Pages: 3