...Kudler like other business want to produce quality products at a lower price than their competitors in order to maximize their profit. Kudler Fine Foods wants to move into the e-commerce business in order to expand their business and in turn attract more online business and increase their profit margin. This is why they established a Frequent Shopper Program. This paper will describe the Kudler Frequent Shopper Program. Frequent shopper programs are getting introduced more and more in to the retail industry so they can reward their loyal customers. Some business such as Kudler also introduces this type of program so they can spark up their e-commerce retail as well. The frequent shopper has several steps involved in the program. It includes the in store shopper as well as the e-commerce shopper. The company needs to make a history of online shopping, point of sale system, provide discount on frequent shoppers, and modify the communication between POS systems. The frequent shopper program also has several considerations so it is important to consider the ethical, legal, and security concerns. There are many ethical considerations of a frequent shopper program. For example, customer safety is the important ethical consideration in e-commerce (Merryweather, 2000). The personal data of the customer is very important to consider as well. Any e-commerce business will have to take the individuals credit card so it is important that the business uses this information...
Words: 886 - Pages: 4
...Frequent Shopper Program Eric Lopez BSA/310 August 4, 2005 Craigs List Frequent Shopper Program. Located throughout several different parts of California, is a popular food store that is called Kudler Fine Foods. The main goal for the store is to provide quality food products at reasonable affordable prices that other stores cannot compete with. With this being their main goal, the store believes it will greatly gain profit and exposure leading up to the company growing. Kudler Fine Foods is seeking to expand its operations by improving their quality and providing enough quantity. Kudler is seeking to take their business in a whole new direction with a Frequent Shopper Program. Proposed System Requirements List • The system shall have three tiers of users: Customers, Users, and Managers. o Users in the “Customers” tier represent customers of Kudler Fine Foods and account holders. They will be able to view their Frequent Shopper Points balance that they have accumulated in their account in the system as well as redeem their points for rewards. o Users in the “Users” tier represent employees of Kudler Fine Foods. They will be able to view their Frequent Shopper Points balance on their account, it would allow them to process the credits gained for purchases made as well as automatically issue debits to the customer’s account when an item has been returned. o Users in the “Managers” tier represent employees of Kudler...
Words: 1513 - Pages: 7
...Robert Linton University of Phoenix – Online Campus BSA 375: Fundamentals of Business Systems Development Mr. Eric Secrist October 8, 2012 Service Request SR-kf-013 Draft In today’s economy many individuals try to cut costs as much as possible. Kudler Fine Foods thought that creating a frequent shopper program for their valued customers would be a profitable and resourceful venture. Not familiar with the steps in implementing this type of program, Kudler hired a team of information technology business managers. Kudler believes that this team would greatly benefit the implementation process. In this summary, the team of IT business managers will briefly explain the steps that will be taken to effectively create a frequent shopper program for Kudler’s most valued customers. This summary will discuss the scope and stakeholders that will be associated with this project. It will also identify the preliminary assignments and tasks each team member will tackle during the implementation process. In summary will be a discussion of the team’s overall goal in accomplishing the creation of a productive and customer driven frequent shopper program. Project Scope The flow for the frequent shopper program is somewhat complicated, but is much easier to understand in a graphical form such as the above illustration. The basics flow of the program will be the customer uses their frequent shopper card, the information about the purchase is processed giving data to Kudler and...
Words: 818 - Pages: 4
...having a Frequent Shopper Program. These next few paragraphs will assist in understanding some of the benefits and consequences. In addition, will describe some of the legal, ethical, and information security concerns. Legal Kudler Fine Foods, being a small business has the potential to have many risks with legal issues. There is the issue of personal information; this would mean this small business would need to hire workers to keep all personal information of a customer safe. The potential loss of a customer’s personal information, whether the loss of information is internally or external there is a potential of serious crime to be committed, such as identity theft. This could become a serious threat to this small business because if identity theft occurs and it is known by the customer that the personal information was obtained from this small business. This would mean that the customer would have good ground to sue this small business. This could also lead to a loss of customers that already buy goods from this small business as well as a loss of potential customers. This could be devastating for Kudler Fine Foods because it is a small business, the legal fees and the potential money loss for being sued. Ethical The ethical part of Kudler Fine Food in this Frequent Shopper Program could be connected with the legal part of identity theft. The reason for this is because the release of personal information to a different type of business or company...
Words: 869 - Pages: 4
...Kudler Fine Foods Shopping Program Charlie Salmon BSA310 12/17/2012 Curtis Harris Kudler Fine Foods Shopping Program Located in many different cities throughout the state of California, Kudler Fine Foods is a very popular grocery store. At Kudler Fine Foods, their main objective is to obtain profit maximization. This is done by providing high quality products at prices that are very competitive with their competitors. By doing this, Kudler Fine Foods is expecting to have a substantial growth within the company. By enlightening the effectiveness of the company, Kudler Fine Foods desires to develop and expand its services. By increasing their customer purchase cycle, the company is seeking to increase its loyalty and profitability of their shoppers. Not only through Electronic Commerce, but through its Retail stores, Kudler Fine Foods is expecting to make the business larger. A Frequent Shopper Program is what the store wants to form for their Electronic Commerce Business. In today’s retail business, the Frequent Shopper type of program is become ever more popular. For Kudler Fine Foods, they are planning to create this type of Frequent Shopper program for its Electronic Commerce Sector. Under this program, the store must follow several different steps. A POS (point of sale) system and an online database to store shopping history are systems that will be a must to be set up by Kudler Fine Foods. Frequent shopping discounts will be provided by the point of sale system...
Words: 880 - Pages: 4
...data to determine the business and cost relevance toward a revenue increase through a frequent shopper program. Considerations To properly decide the value of a frequent shopper program, Kudler is relying on tracking purchase behavior at the individual customer level as well as providing high value incentives through a loyalty points program (University of Phoenix, 2010). This process will show Kudler purchase behavior patterns of their customers and, in turn, can modify its processes to satisfy those valued customers. The bottom line is quality over price value to these special customers. Establishing a point of sale system is the first step in developing this program, along with an online shopping history database, and creating altered communications between the point of sale system and the loyalty points program through the frequent shopper program. In creating a frequent food shopper program there are legal, ethical, and security considerations to take into account to make sure the development of this program is handled properly. Part of the development of the frequent food shopper program is to offer a loyalty points program where the customer can trade those points in for high end gift items, airline first-class upgrades, or other specialty foods. To enable Kudler to provide this program through e-commerce several legal concerns need to be addressed. Careful research will provide information regarding electronic contracts for online business transactions. These contracts...
Words: 678 - Pages: 3
...Requirements for Kudler’s Fine Foods Frequent Shopper Program Daniel W. Burgess, Richard Rives, Darrell Crosson, Warren Johnson, and Antoin Jenkins Axia College University of Phoenix Requirements for Kudler’s Find Foods Frequent Shopper Program Introduction In an effort to maintain a competitive edge in the gourmet food industry, Kudler Find Foods will implement changes to the company’s infrastructure and overall networking capabilities to create a shopping program for our dedicated customers. A system analysis team has been created to meet this challenge led by Daniel W. Burgess, Vice President of Operations, Richard Rives, Director of Information Technology, Darrell Crosson, Director of Human Resources, Warren Johnson, IT Specialist, and Antoin Jenkins, Program Coordinator. The goal of the project is to provide our customers with the best processing methodology to complete error free transactions; generate feedback from users; and address any issues from customers by upgrading our customer service operations. The scope of the Frequent Flyer Program (Service Request Form, SR-kf-013) will entail low-level processes that focus on the business aspects of our IT department and the processes that involve a RAD (Rapid Application Development) system. The program will be able to operate on a global scale with operations in Asia, China, Japan, and South America. Upgrades to our systems will represent different approaches that streamline and improve the system...
Words: 5209 - Pages: 21
...Kudler Fine Foods Shopper Program Name(s) University of Phoenix BSA/375 Fundamentals of Business Systems Development Faculty Date Introduction Kudler Fine Food is a local upscale specialty food store. Kudler fine food opened their doors in 1998 and was profitable within the first year. In 2000 the second store opened in De Mar and three years later their third shop opened in Encinitas (Kudler Fine Foods. 2005, 2007). Each store is similarly sized at 8,000 square feet, all in fashionable shopping centers. Their menu includes bakery and pastry products, fresh produce, fresh meat and seafood, condiments and packaged food, and cheese and specialty dairy products. Kudler Fine Foods has experienced success in its stores and now wants to expand on its business processes to include a Frequent Shopper Program. According to the press release located on Kudler’s website, the program will include several benefits for customers. Scope and Goals Customers who elect to participate in the frequent shopper program will receive event notifications, featured product notifications, sale notifications, exclusive offers on different merchandise, and discounts on the cooking and wine classes held by Kudler. Benefits for Kudler will include a better overall pictures of products their most frequent customers are interested in as well as increased revenue because they will have inventory more customized to their customers. Kudler’s overall goal for...
Words: 4154 - Pages: 17
...Nearly every grocery store has a frequent shopper program. The program benefits both the store and it’s customers by creating an incentive for shoppers to return to the store for their grocery needs. Kudler Fine Foods plans to implement a frequent shopper program of their own, but they first need to make a plan and create a system for their program. Before implementing a frequent shopper program, Kudler Fine Foods needs to identify the goals of their program, determine the degree of success for the project, summarize the project feasibility, analyze their current business process, and identify system requirements. Scope and Goals Like any frequent shopper program, Kudler Fine Foods want customers to always return to their grocery store by providing an incentive for customers and at the same time obtain information on customer purchase behavior to help them mold their services around the customers needs. The program will offer high value rewards through a partnership with a loyalty rewards program. Customers will obtain points by purchasing items at Kudler Fine Foods and eventually be able to use those points to obtain rewards. Some of the rewards include first-class airline upgrades, specialty foods, and other high-end gift items. In this program, Kudler Fine Foods also plans to provide discounts to customers for their purchase frequency. Kudler Fine Foods hopes that these rewards and discounts will provide enough incentive for customers to continuously return to their stores...
Words: 927 - Pages: 4
...Kudler Fine Foods Service Request SR-kf-013 BSA375 Business Systems Development Abstract Kudler Fine Foods, an upscale specialty gourmet foods shop with three locations (La Jolla, Del Mar and Encinitas), has an expressed interest in the development of a Frequent Shopper Program to enable enhanced information management by tracking customer-purchasing practices. The information collected regarding customer purchase behaviors through the Frequent Shopper Program will improve the quality of Kudler Fine Foods’ product lines and reduce the quantities of perishables discarded. To increase revenue and customer loyalty, and as an alternative to providing discounts, Kudler Fine Foods has partnered with a loyalty points program to offer incentives for customer loyalty in the form of high-end rewards for shopping at Kudler Fine Foods. Customers will earn points with every purchase, redeemable for high-value gift items such as first-class airline upgrades, and other specialty items (Apollo Group, Inc., 2007). Facilitating this effort will require systems planning and selection as well as current and proposed systems analysis and design, in conjunction with systems implementation and integration, training, operations, and maintenance. Kudler Fine Foods Service Request SR-kf-013 Initiatives Outline Kathy Kudler, the founder of Kudler Fine Foods, opened her first gourmet food shop in 2003. Since that time, two additional stores have opened, and other locations in Carlsbad...
Words: 7143 - Pages: 29
...Kudler Fine Foods Service Request SR-kf-013 BSA375 Business Systems Development Abstract Kudler Fine Foods, an upscale specialty gourmet foods shop with three locations (La Jolla, Del Mar and Encinitas), has an expressed interest in the development of a Frequent Shopper Program to enable enhanced information management by tracking customer-purchasing practices. The information collected regarding customer purchase behaviors through the Frequent Shopper Program will improve the quality of Kudler Fine Foods’ product lines and reduce the quantities of perishables discarded. To increase revenue and customer loyalty, and as an alternative to providing discounts, Kudler Fine Foods has partnered with a loyalty points program to offer incentives for customer loyalty in the form of high-end rewards for shopping at Kudler Fine Foods. Customers will earn points with every purchase, redeemable for high-value gift items such as first-class airline upgrades, and other specialty items (Apollo Group, Inc., 2007). Facilitating this effort will require systems planning and selection as well as current and proposed systems analysis and design, in conjunction with systems implementation and integration, training, operations, and maintenance. Kudler Fine Foods Service Request SR-kf-013 Initiatives Outline Kathy Kudler, the founder of Kudler Fine Foods, opened her first gourmet food shop in 2003. Since that time, two additional stores have opened, and other locations in Carlsbad...
Words: 7121 - Pages: 29
...Security Considerations of Frequent Shopper Program In addition to the Legal and Ethical Considerations, Kudler Fine Foods Stores is required to implement the most important aspect of E-Commerce in its Frequent Shopper Program which is a security consideration. These considerations are a requirement to the project. The main Security Considerations are as follows: • The business organizations operating E-Commerce have to secure their data. The customers, who do transactions, ask the organizations to secure and save all the electronically sent information about them, especially related to financial risks. • Protection from the Cyber terrorism is also an important security consideration in E-Commerce (IP Infringements on the Internet - Some Legal Considerations, 2007). • The technologies used by the different organizations should be protected on their Websites to be accessed by the invalid people. • The business organizations are required to make registrations legally particularly in different physical locations on the Internet. • Different unrelated owner can use identical trademarks legitimately in different locations due to the presence of territoriality of trademark rights. This is a major security consideration in e-commerce, as on Internet, the trademarks are potentially visible from anywhere in the world. • The efficient imposition of the intellectual property rights in the business transactions on E-Commerce is also an important...
Words: 696 - Pages: 3
...Running head: Kudler Fine Foods Frequent Shopper Program Kudler Fine Foods Frequent Shopper Program University of Phoenix Abstract Kudler Fine Foods is developing a new Frequent Shopper Program. This program will track customer purchases through the Frequent Shopper Program to award loyalty points for redemption. This paper will discuss the potential legal, ethical, and information security concerns related to this program. Kudler Fine Foods Frequent Shopper Program Introduction Kudler Fine Foods is interested in developing a system that will allow them to track all purchasing behavior at the individual customer level. This system will work with a partnership with a loyalty point program to offer high value incentives. Kudler Foods would like to use this information to refine process and offerings to help with customer satisfaction. The information will help identify the customers looking for high quality and specialized items. Rather than provided simple in store discounts based on frequency of purchases like lower end stores Kudler wants to provide a loyalty points program that can be redeemed for high end gifts, airline upgrades, or other specialty foods. This program will help them to refine their ordering and inventory processes, and provide an overall higher standard of customer service while maintaining customer loyalty. There are potentially legal, ethical, and information security concerns related to this...
Words: 739 - Pages: 3
...ethical, and information security related to the Frequent Shopper Program Kudler Foods has developed. Kudler Foods was founded by Kathy Kudler on June 18, 1998. A couple of years later she opened up two more stores in 2000 and 2003 all located in San Diego, California metropolitan area. There are three locations La Jolla, Del Mar, and Encinitas that specialize in the finest of selected foodstuffs, wines, fresh produce, cheese, condiments, bakery, and fresh meat and seafood. To increase revenue Kudler's decided to develop a Frequent Shopper Program to track purchase behaviors of their consumers, while rewarding the consumers with high end gifts, airline first class, upgrades, and specialty foods instead of discounts. The consumer will be able to achieve the points by redeeming them when they have an allotted number of points by purchasing products from Kudlers. Legal- First we will discuss the legal concerns associated with the Frequent Shopper Program. The big legal concern with the program is the potential of identity theft. When installing a Frequent Shopper Program there is a risk of consumer's information being leaked, such as phone number's email addresses, social security numbers, and other vital information. There is also a risk of losing consumer's information; therefore a consumer may think they are being awarded points, but in reality their not. This can make a consumer mad and he/she may write bad reviews on the business causing it to lose other potential consumers;...
Words: 495 - Pages: 2
...The main goal of the company is to satisfy the customers' needs. Kudler Fine Foods has learned that by offering incentives for their frequent customers could increase the revenue of the company. Kudler Fine Foods must first take into consideration the legal, ethical and security issues for the frequent shopper program. Kudler Fine Foods will also need to take into consideration the financial concerns when it comes to the revenue and the cost to offer the frequent shopper program. Kudler Fine Foods could increase the customer base through word of mouth of existing customers, which could bring in new customers along with supporting the growth of the existing customer's purchases. The frequent shopper program will offer their existing customers that shop frequently to earn points that they could redeem towards high end gift items, airline First-class upgrades, or other specialty foods (kudlerfinefoods.com, 2007). How many points each customer will earn will depend on their own specific purchasing pattern. One of several factors that Kudler Fine Foods will need to take into consideration is the legal aspect for the company to offer this type of program (Kudler Fine Foods, 2007). In order for the Kudler Fine Foods to offer a frequent shopper program, they need research the best way to protect their customers' privacy rights. The frequent shopper program will store the customers' information into a database. The information will include the customers' personal information along with...
Words: 803 - Pages: 4
