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Business Image

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Submitted By zia01
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Was? | Bemerkung | Welche Kunden Wollen Sie mit Ihren Produkten ansprechen? | | Wie ist die Situation Ihrer(potenziellen) Kunden(z.B. Alter, Einkommen, Wohnort,Motivation)? | | Welche Produkteingeschaften sind den Käufern bosonders wichtig? | | Wie ist den Markt, auf dem Ihr Unternehmen tätig ist, abzugrenzen? | | Wie stark is der Wettbewerb am Markt und welche Konkurrenten sind am Markt tätig? | | Wie stark is die Position der Konkurrenten am Markt? | | Wie häufig treten neue Konkurrenten am Markt auf und scheiden bisherige Konkurrenten aus? | | Wie last sich der Handel auf dem Markt charackterisieren (z.B. organisierter/nicht organisierter Handel, welche Betriebsform und –grösse)? | | Wann, wie häufig und wie regelmässig werden Bestellungen aufgegeben?? | | Wie sieht das Einkaufsverhalten der Händler aus | | Checkliste 1 : Analyse der Marktsituation

Was? | Bemerkung | Welche Produkte umfasst Ihr Leistungsprogramm? Wie heben sie sich von dene n Ihrer Konkurrenten ab? | | Welche Zusatzleistungen bieten Sie an? Wie heben sie sich von denen Ihrer Konkurrenten ab? | | Welche Qualität weisen Ihre Produkte auf? Wie heben sie sich hierbei auf dem Markt ab? | | Bestehen rechtliche, technische, wirtschaftliche oder gesellschaftspolitische Beschränkungen für Ihre Produkte? | | Welche Zusatznutzen sollen Ihre Produkte überihr Produktäusseres vermitteln? | | Welche neuen Produkte planen Sie? Wie passen sie in Ihr Leistungsprogramm? | | Checkliste : Produktpolitik

Checkliste: Liefer- und Zahlungsbedingungen Was? | Ja | Nein | Haben Sie Ort und Zeit der Warenübergabe vereinbart? | | | Ist das Umtauschrecht festgelegt? | | | Sind Konventionalstrafen bei verspäteter Lieferung festgelegt? | | | Haben Sie die Fracht- und Versicherungskosten berücksichtig? | | | Wurden bei der Lieferung Mindestmengen und Mindestmengenzuschläge vereinbart? | | | Haben Sie die Zahlungsweise unde –abwicklung abgesprochen? | | | Haben Sie Zahlungsfristen vereinbart? | | | Haben Sie Skonti bei kurzfristiger Zahlung vereinbart? | | |

Checkliste: Konditionenpolitik Was? | Ja | Nein | Werden die Produkte und ihre Vorteile beworden? | | | Haben Sie Ihre Käufergruppen analysiert? | | | Welche Kundennutzen soll das Produkt Ihres Unternehmens bringen? | | | Wie hoch könntedie Preisbereitschaft der Käufer bei diesem Kundennutzen liegen? | | | Liegt der Preis Ihres Produkts im Durschnitt über den Produktkosten? | | | Welche Rabatte wollen/können Sie gewähren_ | | | Welche Möglichkeiten der Kreditpolitik können Sie berücksichtigen? | | | Wir sehen Ihre Konditionen im Vergleich zu Ihren Konkurrenten aus? | | |

Checkliste: Kommunikationspolitik Was? | Bemerkung | Welche Zielgruppen Wollen Sie erreichen? | | Zu welchen (Sende-)Zeiten wollen Sie Ihre Zielgruppen erreichen? | | Wie wollen Sie Ihre Public Relations durchführen? | | Welche Kommunikationsinstrumente eigen sich für Ihr Ziel? | | Wie hoch ist Ihr Kommunikationsbudget? | | Wie häufig soll die Werbung erscheinen? | | Kommt eine Form der modernen Kommunikationsinstrumente für Sie gany besonders in Frage? | |

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