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Business Influence

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Customer buying behaviour involves a motivation for selecting and purchasing a particular product. Marketers are aware that importance of what factors influence customer buying behavior ,they can manipulate customer to purchase their product by applying strategies. There are four main factors- psychological influence, sociocultural influence, economic influence and government influence affect customer buying behaviour.

Psychological factors are influence within an individual that affect his or her buying behaviour. Five main psychological factors influence customer choice. There are perception, motives, attitudes, personality and self-image and learning. Perception is the way you notice things, especially with the sense. Perception is relevant customer buying behaviour because customer frequently notice and purchase the product that give them good perception through its quality, clour , size and appliance. In the other hand customer will not purchase a product they perceive as inferior. For this reason, marketers must create a positive and favorable perception about product .Motive is the reason that make customer to buy particular product. A typical case, my mother’s birthday coming, and I decide to buy flower for her birthday gift . The example demonstrate individual usually have reason to purchase product. Hence, marketers can try to doing promotion for their product through advert, and the other way, it is very effective to introduce product and deepen the impression of product to customer. An attitude is a persons overall feeling about and object and activity Attitudes can be positive and negative. If a customer has a negative experience within a product they less likely to purchase again. If a customer has a positive experience within a product they are likely to continuous using that product also recommend it to other. Marketers must

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