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Business Integration

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Module overview and assessment
Welcome to the Integration of Business Functions module. Managers operate within increasingly complex and changing organisational and contextual circumstances, whether in the market, public or ‘third’ sectors and irrespective of the size of their organisations or the types of goods or services these enterprises produce for their customers or clients. This introductory module provides learners with an understanding of the principal internal and external environmental contexts of contemporary organisations, including the managerial and business context, within which businesses operate. These areas will be explored in more depth in other modules. The primary purpose of this module is to introduce learners to these concepts.
This module also introduces learners to a number of business structures, cultures and the political, social, economic, technological, legal and ethical considerations affecting business.

The module explores the question ‘What is a business?’ It investigates business functions including human resource management, accounting and finance, operations and marketing and considers the linkages between them and the challenges experienced in managing across functional boundaries.

This module seeks to provide an integrated and critical understanding of businesses and their core business functions including internal and external factors which impact on them.

After studying this Integration of Business Functions module you should be able to:

• Demonstrate a critical understanding of the key tools for analysis of the internal and external environmental context within which businesses operate in order to exhibit knowledge and analyse the impact of changing and challenging environments on businesses and business functions in different sectors. • Critically evaluate a number of business functions and their

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