...Business Intelligence Applications Paul Villela CSCI 4304:Database Systems Dr. Carolyn W. Green 2 December 2014 Business Intelligence Applications On the May 4th, 2014 episode of Mad Men (appropriately entitled “The Monolith”, a clever nod to the iconic black monolith which provides the impetus for the evolutionary leap from beast to man in Arthur C Clarke’s novel “2001: A Space Odyssey”) Sterling Cooper & Partners, the fictional ad agency around which the show revolves, purchases and installs a brand new IBM 360 computer. While the vast majority of the office greets the massive, expensive machine with much apprehension (“What man lay on his back counting stars and thought about a number?” asks Don Draper, head of the Creative Department (played by John Hamm)) (Stevenson, 2014), Senior Partner and visionary Jim Cutler (played by Harry Hamlin) understands the power and potential of just such a machine, particularly in the field of advertising. Sterling Cooper & Partners gain an edge that their competition would not have for several more years, as well as a service they can offer their customers, one many of whom would not provide for themselves for even longer. What Jim Cutler was envisioning was a strategic idea currently referred to as Business Intelligence. A Brief History of Business Intelligence The concept of Business Intelligence (BI) began as a direct descendent of an information system called the Decision Support System (DSS), a system used for complex...
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...Map Application and Business Intelligence One of the key components to the success of any business is the information that the organization has access to and uses to make decisions. Decisions are what drive success in an organization and in order to make the best decisions one has to have the right information. Making decisions without the right information is guessing and the likelihood of success when making decisions based on factual information is much greater than attempting to guess. When shareholders invest in a company each want to know that the organization is using that money to produce a profit such that they can return dividends and increased share value. If an organization fails to deliver on their promise to shareholders, then the shareholders leave, the stock tanks and the company’s future likely does the same. One of the biggest advantages to business over the last decade is an increase in the ability to map data. Data can then be collected and analyzed and turned into actionable information. Maps provide a number of factual components about people and places. Everything from the topology and altitude of a region, the weather, populations and virtually every type of demographic from age to political affiliation. These maps are what businesses use to target consumers. Targeting consumers insures the organization is placing their investments in the place where they likely have the best chance of returning a profit. If a company wants to invest they...
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... Master of Business Administration SEMINAR - 3 GUIDE NAME: MS. KAMATCHI .T NAME: SATHISH KUMAR.V REG NO : 212412631043 CLASS : MBA 2nd YEAR ECONOMIC AND BUSINESS INTELLIGENCE 8.1- DEFINITION OF BUSINESS INTELLIGENCE: * Business intelligence (BI) refers to computer-based techniques used in spotting, digging-out, and analysing business data, such as sales. * The term Business Intelligence (BI) represents the tools and systems that play a key role in the strategic planning process of the corporation. These systems allow a company to gather, store, access and analyse corporate data to aid in decision-making. Generally these systems will illustrate business intelligence in the areas of customer profiling, customer support, market research, market segmentation, product profitability, statistical analysis, and inventory and distribution analysis to name a few. * Business intelligence is the process of gathering information in the field of business. Information is typically obtained about customer needs, customer decision making processes, the competition and competitive pressures, conditions in the industry, and general economic, technological, and cultural trends. Business intelligence is carried out to gain sustainable...
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...Cloud Business Intelligence 1 Cloud Business Intelligence A Research Project Submitted as part of Final exam for BMGT531 By Praneeth Pabbaraju (ID # 111-00-3655) Naveen Veeramachaneni (ID # 111-00-2643) Narasimha Naidu Madireddy( ID # 110-00-4194) BMGT 531, Business Intelligence Spring 2012, Section 1260 Professor Paul Jaikaran University of Northern Virginia Cloud Business Intelligence 2 Business Intelligence: The term Business Intelligence was coined by Hans Peter Luhn of IBM wherein he describes the Business Intelligences as ability to find the interrelationships among the available data and guide the set of actions to reach the desired goal. What all an organization needs to be a leader in the market is information. Information can be available in large forms like web resources, text data, graphs and statistics. The more information a firm has the more powerful it is getting on. Firms need to assess the future market condition with the available previous and present data so as to be a leader. The major goal of Business Intelligence is to dwell in all the available information, refine it and organize it in such a way that right information is passed to right people through the right way. Now, data can be in vast amounts, of which some might be useful and some might not be useful. Business intelligence tools like reporting, online analytical processing, analytics, data mining, process mining, complex event processing, business performance management...
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...Oracle® Business Intelligence Applications Installation Guide for Informatica PowerCenter Users Release 7.9.6.4 E35271-01 November 2012 Provides the steps to install and set up Oracle Business Intelligence Applications Release 7.9.6.4. Oracle Business Intelligence Applications Installation Guide for Informatica PowerCenter Users, Release 7.9.6.4 E35271-01 Copyright © 2009, 2012, Oracle and/or its affiliates. All rights reserved. Primary Author: P Brownbridge This software and related documentation are provided under a license agreement containing restrictions on use and disclosure and are protected by intellectual property laws. Except as expressly permitted in your license agreement or allowed by law, you may not use, copy, reproduce, translate, broadcast, modify, license, transmit, distribute, exhibit, perform, publish, or display any part, in any form, or by any means. Reverse engineering, disassembly, or decompilation of this software, unless required by law for interoperability, is prohibited. The information contained herein is subject to change without notice and is not warranted to be error-free. If you find any errors, please report them to us in writing. If this is software or related documentation that is delivered to the U.S. Government or anyone licensing it on behalf of the U.S. Government, the following notice is applicable: U.S. GOVERNMENT END USERS: Oracle programs, including any operating system, integrated software, any programs installed...
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...Developing an Enterprise Business Intelligence Capability: The Norfolk Southern Journey Business intelligence applications are the latest trend in the technology world. These applications not only help in gathering and storing data but also processing and analyzing it to make better informed decisions for its users as individuals and corporate level decisions. The article about the Norfolk Southern journey as a business intelligent firm emphasizes that it might sound easy to implement Business intelligence but in reality it is a prolonged journey of strategic decisions. It starts from understanding the business in depth and looking for areas of improvement with respect to customer service, workforce productivity, managing assets and costs. Norfolk started its journey with the Thoroughbred Operating Plan, to redesign its operations. This plan helped them to optimize inventory management and trip planning using operations research techniques for the new transaction based information systems. The application had a performance dashboard recording the actual and deviations from the train plans. The development of accessNS system helped them improve their customer services. This application allowed customers to access real-time information about shipments online rather than waiting on phone or expecting call backs. The process also involves closely knitting all the departments together to share information and process data that is usable, integrated and structured for making...
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...Business Intelligence in Banking Table of Contents: Introduction…………………………………………………………………………………3 BI Application in an Enterprise……………………………………………………………..3 BI in Banking………………………………………………………………………………..4 Customer Relationship Management………………………………………………………..6 Operational BI……………………………………………………………………………….7 Conclusion……………………………………………………………………………………10 References…………………………………………………………………………………….11 Current Trends in Business Intelligence Banking Introduction Business Intelligence is a computer based technique used in detecting, digging out and analyzing business data such as sales revenue. It analyses the data based on departments or products or by associated costs or income. Business Intelligence is asset of methodologies or technologies used to transfer raw data into useful and meaningful data. It also uses technologies such as Data Integration, Data Quality, Data Warehousing, Master Data Management, Context analytics etc. Business Intelligence provides a complete view of past, present and futuristic views of business operations. Business Intelligence helps in making better decisions. So it is called Decision Support System. Business Intelligence uses applications processes and technologies to analyze data. Business Intelligence helps in analyzing data and is used to convert raw data to useful data. Some common functions of Business Intelligence are data mining, data visualization, data interpretation and data management. Business Intelligence is an advanced technology...
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...Oracle Business Intelligence: A Case Study Introduction We live in an everyday changing world where technology is constantly generating data and valuable information for organizations and communities, which is often overlooked or undervalued. Business Intelligence is a concept, accompanied by a set of tools and techniques that powers the use of data towards business strategies and goals already established. It enhances the use of technology for competitive advantage through better use of information as a tool for decision making. Regardless of company size, the ability to collect, analyze and act on operational data is key to competitive and successful operations. Oracle Software solutions for Business Intelligence (BI) are designed to provide information to those responsible for decision making with just one mouse click, allowing business managers to identify and respond appropriately to changing market conditions and the customer demand at any time, anywhere. (Oracle,2009) Relevant Issues Companies generate tons of information everyday, ranging from transactions to market evaluations. Every piece of data could be relevant when it comes the time for decision making. In some companies, a simple spreadsheet is enough to get the job done while in others it is the database the most useful tool. But as companies grow, the amount of data decision makers need to understand grows: new products and services, new markets and opportunities, investments in operations, sales, marketing...
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...Running Head: BUSINESS INTELLIGENCE A REVIEW OF LITERATURE Business Intelligence: A Review of Literature Richard Clark Liberty University Abstract An explorative and descriptive review of literature on Business Intelligence (BI). It presents various definitions of the term “Business Intelligence” and determines that regardless the definition is a “means” to “end”, which sound business or organizational decision making, specifically in strategic planning and management. It also presents several important differentiation of Business Intelligence from data-centric technologies, and enterprise applications. It describes business intelligence architecture and its components. It identifies capabilities and benefits to be derive from it, barriers to its successful implementation, and critical success factors. It identifies BI software vendors, trends and forecast, and ethical considerations. It concludes with a conceptual framework that shows business intelligence as a process that produces intelligence necessary for strategic planning and management, that in turn results to a strategy that creates competitive advantages. This paper is an explorative and descriptive review of literature on Business Intelligence (BI). An exploratory research as the name suggests explores a problem or a situation with the purpose of defining an ambiguous problem. It is undertaken from the perspective of a student in management and of an IT “dummy”. Consequently, the review strategy is...
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...General comments | Research Proposal Research Topic: Business Intelligence goes Mobile: Business Analytics Anytime, Anywhere. Abstract: Mobile business intelligence refers to the circulation and dispersion of business data with the help of mobile devices such as smart phones, tablet computers etc. Business intelligence is a technique by digging out and excavate data and analysing it with the help of computer based technique. Corporates today are increasingly using various handheld devices and latest gadgets in delivering rich web content which help managers to have extensive access to corporate data. This is not just confined to managers but other official also who can be in constant touch with clients and assess the data using mobile analytics (A Savvas 2010) Introduction : Mobile business intelligence is the data driven applications on mobile devices like handheld devices , smart phones and tablet computers which help users to access business information anytime anywhere. This mobile BI has made a drastic change in the corporate world; using mobile BI corporates can analyse and circulate the data to their clients and colleagues on theirs handheld devices. There are many benefits of mobile BI but apart from it still it has some challenges . Security of the data that is sent on mobile devices poses risk of hacking . Data that is sent has to be checked i.e what information is going outside the firewall and how they will protect it...
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...BI Norwegian School of Management – Thesis Master of Science in Innovation and Entrepreneurship GRA 19002 Convergence, Complementarity or Disruption: Enterprise Search and Business Intelligence By Vedrana Jez Hand-in date: 01.09.2009 Supervisor: Dr. Espen Andersen This thesis is a part of the MSc programme at BI Norwegian School of Management. The school takes no responsibility for the methods used, results found and conclusions drawn. Acknowledgments I would like to thank my supervisor, Dr. Espen Andersen, for his support and guidance throughout the project. I am also grateful to all participants in this research for their contribution and time. Finally, I thank my family for their understanding, encouragement and patience. Thesis 01.09.2009 Content Content ..................................................................................................................... i Abstract .................................................................................................................. iv Introduction ............................................................................................................ 1 Research Methodology ........................................................................................... 2 Research Question .........................................................................................................2 Method Used ..................................................................
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...BUSINESS INTELLIGENCE SOLUTIONS Executive Summary Business Intelligence, abbreviated as BI, is a general term, which refers to various software applications used in the analysis of an organization’s raw data. Business Intelligence as a discipline comprises of various related activities, which include data mining, internet-based analytical processing, reporting, and querying. Business organizations use BI in order to improve in decision-making, reduce costs of operation, and identify new business opportunities. Companies use BI in order to identify inefficient business processes, which need re-engineering. With the current BI tools, business organizations can take the role of analyzing their data by themselves instead of waiting for IT systems to run complex reports. BI enhances the democratization of information access, which is helpful for users when it comes to information back-up. Even though BI holds the future of business solutions, its implementation in a business organization can pose technical and cultural challenges. The organization’s administration must ensure that BI applications used to feed data are clean and consistent in order to be trusted. BI is made up of a set of theories, procedures, technologies, and architectures, which are used to transform raw data and information into meaningful and useful data and information for use in business operations. BI is effective in handling huge amounts of unstructured data and information. It helps in identifying...
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...9-604-080 REV: SEPTEMBER 11, 2006 ANDREW MCAFEE ALISON BERKLEY WAGONFELD Business Intelligence Software at SYSCO Introduction Twila Day left the meeting excited, but also a little nervous. Her Technology and Applications Group had just been given approval by the Director’s Council of SYSCO to proceed with a companywide deployment of business intelligence (BI) software. The effort was intended to help SYSCO, the largest food distributor in North America, make better use of the information generated by its operations and serve its customers better. The Director’s Council, a group of senior managers with substantial power and influence, had been impressed enough by the results of a prototype to recommend full-scale adoption. Day’s IT group would provide the bulk of the required technical support, as well as consulting and training on the use of BI. They would be assisted in this work by the professional services group of Business Objects, the BI software vendor chosen by SYSCO as the new corporate standard. While there was a great deal of development and configuration work to do on the BI software, Day was hoping that deployments within SYSCO’s operating companies could start as early as July 2003, just six months away. Day was not concerned about the magnitude of the effort—she had been involved in two recent successful IT projects that were both larger in scale and scope—but she did intend to watch progress closely, especially in the early stages. She felt that BI was...
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...generation of business intelligence and visual analysis software puts data into the hands of the people who need it to quickly connect to any data, find meaningful insights, easily create map views, and add data from multiple sources at any time. Slow, rigid systems are no longer good enough for business users or the IT teams that support them. Competitive pressures and new sources of data are creating new requirements. Users are demanding the ability to answer their questions quickly and easily. People see and understand data, reports and dashboards faster through unique, easy-to-use visual analytics technology. Vendors and Software Products in this space QlikView: QlikView is business intelligence software to turn data into knowledge. It enables users to consolidate, search and visually analyze data using QlikView’s simplicity. GoodData: GoodData allows clients to track changes in pipeline with detailed graphs and charts. Analysis can be done across dimensions, set indicators to measure performance. IBM Cognos: IBM Cognos is web-based, integrated BI software which provides toolset for reporting, analyzing, scorecarding and monitoring of events and metrics of any amount of data or scenario’s. Spotfire: TIBCO Spotfire is a business intelligence software platform that allows users to analyze data using statistics. It has the ability to develop dynamic analytic applications that run on web. Overview of Tableau: Tableau software is business intelligence software primarily...
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...SPECIAL ISSUE: BUSINESS INTELLIGENCE RESEARCH BUSINESS INTELLIGENCE AND ANALYTICS: FROM BIG DATA TO BIG IMPACT Hsinchun Chen Eller College of Management, University of Arizona, Tucson, AZ 85721 U.S.A. {hchen@eller.arizona.edu} Roger H. L. Chiang Carl H. Lindner College of Business, University of Cincinnati, Cincinnati, OH 45221-0211 U.S.A. {chianghl@ucmail.uc.edu} Veda C. Storey J. Mack Robinson College of Business, Georgia State University, Atlanta, GA 30302-4015 U.S.A. {vstorey@gsu.edu} Business intelligence and analytics (BI&A) has emerged as an important area of study for both practitioners and researchers, reflecting the magnitude and impact of data-related problems to be solved in contemporary business organizations. This introduction to the MIS Quarterly Special Issue on Business Intelligence Research first provides a framework that identifies the evolution, applications, and emerging research areas of BI&A. BI&A 1.0, BI&A 2.0, and BI&A 3.0 are defined and described in terms of their key characteristics and capabilities. Current research in BI&A is analyzed and challenges and opportunities associated with BI&A research and education are identified. We also report a bibliometric study of critical BI&A publications, researchers, and research topics based on more than a decade of related academic and industry publications. Finally, the six articles that comprise this special issue are introduced and characterized in terms of the proposed BI&A research framework. Keywords:...
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