TABLE OF CONTENTS

1. EXECUTIVE SUMMARY 2
2. INTRODUCTION 2
3. METHODOLOGY 3 3.1 Research Objectives 3 3.2 Research Methods 3 3.3 Justifying the Research Methods 4 3.4 The impact of BI on Sensible Solution Ltd 4
4. LITERATURE REVIEW 7 4.1 BI Architecture and components 8 4.2 Enterprise Resource Planning (ERP) 9 4.3 Levels Of Strategy Within An Organisation And Linkage To Bi 11 4.3.1 The Corporate Level Strategy 11 4.3.2 Business-Level Strategy 12 4.3.4 Operational Strategy 13 4.3.5 Bi implementation strategies 14 4.3.5 Balance Scorecard (BSC) 15
5. The Macro Environment of Sensible Solution Ltd 17 5.1 Swot Analysis 17 5.2 Pestle Analysis 18
6. CONCLUSION/RECOMMENDATIONS 19
7. REFERENCES 21

LIST OF FIGURES

Figure 1:Linking Sensible Solution Ltd strategy and goals with Business Intelligence 5
Figure 2:Linkage in Organisation & Functional Benefits of Business Intelligence 6
Figure 3:What business intelligence means in practice 7
Figure 4:The Road Map of BPM define the steps that the company needs to follow as a guide to ensure that the I.T Strategic has the same goals as business strategy 9
Figure 5:ERP integration of all departments within organisation 10
Figure 6:The Enterprise Data Model is the Foundation for Linking Strategy and Analytic Capabilities - it Links the Data to the Business Strategy 11
Figure 7:Business Strategy and BI capabilities 12
Figure 8:The layout of Corporate Strategy, Business Strategy and Operational strategy Links to BI 13
Figure 9:The BI Pathway Methods 14
Figure 10:Business intelligence development process flow from requirements through implementation. 15
Figure 11: The logic of the balanced scorecard 16
Figure 12: SWOT analysis 17
Figure 13 :PESTLE Analysis of Sensible Solution 18
LIST OF APPENDIX
APPENDIX A
APPENDIX B

1. EXECUTIVE SUMMARY

This report seeks to