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MID-TERM CASE STUDY AND EXAM

This assignment is worth 150 points. APA format must be used as you answer the three questions in paragraph form. Be sure to include a title page and a reference page. Start a new page to answer the exam questions. The exam questions are from Chapters 1-Chapter 10 and are 5 pts each.

Case Study: Worth 100 pts
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YOU BE THE CONSULTANT – Two Companies That Get It Right
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Chris Warner, mountain climber and outdoorsman extraordinaire, created Earth Treks, a Web-based company that takes its online visitors to the peaks of the highest mountains and to the great volcanoes of the world through the photographs and journals created by the expedition leaders themselves. The site has created a community of dedicated climbers whose numbers continue to grow.
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The company’s next generation market is also being developed through an educational program aimed at six to eighteen-year-old students who learn about the different climates, countries, and cultures of the world, along with leadership and team skills. The program also hosts birthday parties and provides training for kids on its indoor climbing walls.
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Spencer Chesman developed iGourmet, a Web-based company aimed at food enthusiasts from around the world. Customers learn about foods and related products through the photos and narrative on the site, and place orders that come with a 100 percent guaranteed return policy. iGourmet also developed a special foam-lined shipping chest that keeps its perishable items cool for up to 48 hours. That feature has contributed to the company’s 75 percent repeat business rate....

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