...Structure of the Textbook: Unit 1 Basic Knowledge of Business Letter Writing Ⅰ. Form and Structure of Business Letters 1. Form 2. Structure 3. Addressing Envelopes Ⅱ. Writing Principles of Business Letter Exercises Unit 2 Establishing Business Relations & Inquiring Credit Reference Ⅰ. Letters for Establishing Business Relations 1. Importer Writes to Exporter 2. Self Introduction by Exporter 3. Exporter Writes to Importer 4. Self Introduction by Manufacturer 5. Manufacturer Writes to Importer 6. Letter Referring to a Bank Reference 7. Reply to the Above Ⅱ. Supplement: Some Useful Sentences on Establishing Business Relations Inquiring Credit Reference Exercises Unit 3 Enquiries and Replies Ⅰ. The Letters of Enquiries and Replies 1. General Enquiry and Reply 2. Specific Enquiry and Reply Ⅱ. Supplement: Some Useful Sentences on Enquiries & Replies Exercises Unit 4 Quotations, Sales Letters, Firm Offers & Counter Offers Ⅰ. Quotations 1. Quotation and Reply 2. Sending a Quotation 3. Buyer Asks for Quotation and Seller Replies Ⅱ. Sales Letters 1. Ordinary Sales--Promotion of DVD Player 2.Trying to Sell with Samples--Promotion of U, S. Dollar Bank Note Checker Ⅲ. Offers 1. Offer of Electronic Calculators 2. Offer of Refrigerators 3. Offer of Personal Computers Ⅳ. Counter Offers 1. Counter-offer on Price of Refrigerator 2. Counter-offer...
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...Chapter One Introdution: Fundamentals of Business Writing I. The major differences between school writing and business writing School writing, typically in the form of essays, is aimed at impressing the audience, i.e. examiners. To score high, student writers have to use fairly complicated vocabulary and sentences in their written work. Business writers, however, mainly aim to communicate information to their colleagues, clients, and other associated parties. They are relatively free to use what language that can get the business done efficiently and effectively. II. Seven steps in the process of wring 1. clarifying your aim 2. identifying your readers 3. making a general plan 4. sketching a synopsis (大纲) 5. drafting your text 6. putting the draft aside 7. revising and editing ★ Writing is a recursive and creative process. The detailed plan is not adhered to in actual writing. Writers frequently come up with ideas that are activated in the process of writing. Writers read the text they have already produced to help generate more ideas. In effect, the writing process is no linear at all but is characterized by recursive ness and creativeness. III. Three principles of business writing 1. Clarity – means setting your message across clearly. (See detailed information on page 4) 2. Consideration – good business writers take their readers’ needs, problems, and reactions to the writing into consideration. And they...
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...Business Letters A business letter is more formal than a personal letter. It should have a margin of at least one inch on all four edges. It is always written on 8½"x11" (or metric equivalent) unlined stationery. There are sixparts to a business letter. 1. The Heading. This contains the return address (usually two or three lines) with the date on the last line. Sometimes it may be necessary to include a line after the address and before the date for a phone number, fax number, E-mail address, or something similar. Often a line is skipped between the address and date. That should always be done if the heading is next to the left margin. (See Business Letter Styles.) It is not necessary to type the return address if you are using stationery with the return address already imprinted. Always include the date. 2. The Inside Address. This is the address you are sending your letter to. Make it as complete as possible. Include titles and names if you know them. This is always on the left margin. If an 8½" x 11" paper is folded in thirds to fit in a standard 9" business envelope, the inside address can appear through the window in the envelope. An inside address also helps the recipient route the letter properly and can help should the envelope be damaged and the address become unreadable. Skip a line after the heading before the inside address. Skip another line after the inside address before the greeting. 3. The Greeting. Also called the salutation. The greeting in a business...
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...Letters on Educational Matters There are occasions when teachers and children’s parents have to correspond with one another. More often than not such correspondence relates to the absence of the child from school. However, there can be other matters too, concerning some other educational problems. Some of these are: 1. Getting a certificate. 2. Complaint on lack of facilities in school or other inconveniences. 3. Inquiries about child’s progress in his/her studies and the teacher’s reply. Letter to School for Certificate Start your letter by giving reasons for asking for the certificate: 1. This is to inform you that I have been transferred to Hyderabad and will be leaving Delhi on the tenth of this month to take charge of my new post. 2. You will be pleased to learn that my son Rajiv who has passed his higher secondary from your school this year, plans to apply to an American university/ Education Ministry for a scholarship for higher studies. 3. It will be of interest to you to learn that my son, Chandra Kiran, who has completed/ finished his education this year at your school, plans to apply for a job with the Government of India/ Escorts Ltd. 4. You will be happy to know that my daughter, Rani Rao, who is a student of Class X in your school wishes to participate in the Science Talent Competition next month. Request for Certificate itself: 5. Hence, I would request you to issue a school leaving certificate to my son, Amit Kumar, a student of VII D of...
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...Student’s Name, ID Date of Submission:month day, year LETTER OF SUBMITTAL The letter of submittal must follow the format of a standard business letter starting with the title of your report. The objectives of the letter are: * to say that the report is being submitted, * to mention/acknowledge the entities (Supervisor, Employer, Working departments, etc.) involved in the internship process, * to summarizethe key aspects (activities, acquired knowledge, challenges, etc.) of the report of particular interest to the recipient. End you letter with your name, ID, Program, Date and sign above your name. Letter of Endorsement The Internship Affiliation Report entitled “Your Report Title”, has been submitted to the Office of Placement and Department of Computer Science in partial fulfillment of the requirements for the degree of Program name by student’s name & ID. This report is presented to the Internship Defense Committee for evaluation and has been accepted. (Any opinions, suggestions made in this report are entirely that of the author of the report. The University does not condone nor reject any of these opinions or suggestions.) | | | University Supervisor’s NameInternship Supervisor(academic)Rank & Position | | Organization Supervisor’s NameInternship Supervisor(industry)Rank & Position | | | | | Dean/DirectorFaculty of Science & Information Technology | | Acknowledgement (Sample) First of all I would like to thank almighty Allah, for...
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...ENGLISH BUSINESS WRITING [pic] MODULE BOOK AND READER Course of study: ICM / English Course title: Business Writing Year of study: term 4 ourse year: 2011-2012 Department of English School of European Studies and Communication Management The Hague University Course Information |Title |Business Communication | |Name of study unit |English Communication Skills | |Study unit | | |Department |ICM | |Module manager |A. van der Wijngaard / Y. Overdevest | |Module number |To be announced | |Programme / year of study / term |ICM / year 1 / semester 2 / term 4 | |Study load |28 hours (1 ECTS credit) | |Entry level |None...
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...or four decades have the communication skills of individuals in the business world come under closer scrutiny than today. And never before have those who work in the business world needed better, more effective communication skills. The emerging technology appears to be increasing, rather than decreasing, the need for effective communication skills. As more individuals have ready access to desk-top equipment to process written communication, fewer support personnel will be readily available to provide editing assistance. Therefore, welldeveloped communication skills among originators are more important to success than ever before. This book is suitable for several different audiences, including undergraduate and graduate students. The organization of this manual is a logic sequence of chapters including both business communication and correspondence. The first part is dedicated to business communication and the second to business correspondence. The special features found in this edition are: 1. Examples of effective letter writing. Studies have shown students studying written business communication can learn as much, if not more, from ineffective examples of written communication as they do from effective examples. 2. Varied application problems in the writing-oriented chapters. The number of problems has been increased. While the majority of problems require the writing of a letter or report, some are designed to give students an opportunity to develop...
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...INTRODUCTION TO BUSINESS WRITING Correspondence is essential in establishing and confirming transactions in commerce, it reflects you or your business. Therefore what is written and how it is expressed is as much a part of business education as accountancy and economics. Definition of a Business Letter The business letter is the basic means of communication between two companies. It is estimated that close to 100 million Business Letters are written every workday. It is a document typically sent externally to those outside a company but is also sent internally to those within a company. Purpose of a Business Letter The first question for any writer should be, "Why am I writing?" "What is my goal or my purpose for writing?" For many writing contexts the long–range purpose of writing is to communicate to a particular audience. In order to communicate successfully to your audience, understanding your purpose for writing will make you a better writer. Purpose is the reason why you are writing. You may write a grocery list in order to remember what you need to buy. You may write a laboratory report in order to carefully describe a chemistry experiment. You may write an argumentative essay in order to persuade someone to change the parking rules on campus. You may write a letter to a friend to express your excitement about her new job. Notice that selecting the form for your writing (list, report, essay, letter) is one of...
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...a saying, Business makes the world go round. Money is a very essential material in our daily lives. Practically speaking, all of us can’t live without having money in life. Money is business. It is important for us to know much about the business world, its structures and its essential parts. Companies usually communicate through business letter. It is needed that each member of a certain company should know how to understand at least one business letter, most importantly those inter-office memo, which is also a kind of business letter. Also those people in the company that belongs to HR and executive level are required to know how to prepare or put their ideas as well as their concerns to the company using business letter. It is important to know the parts of the business letter. Basically, the business letter contains heading which includes company or organization letterhead, it identifies the company’s image; it also includes its name, address, landline, and e-mail address, at times, there are also some additional data such as names of the top executives, and slogans. Next is the dateline, it is important to know when a letter was written to both the writer and the reader, it is unwise to assume that you and your reader will remember the exact order of events related to a particular matter, includes the date, month and year. There is some business letter that indicates notation, if the letter is personal or confidential, it may be type in all-capital letters or this notation...
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...Letters Accountants write letters of variety of people, different types of accountant writes different letters to different types of people. There are some principles of good letter writing that are introduced in this chapter such as: organization, style, tone, and format. Before we start with the letter, we need to have a clear understanding of what the letter should cover so that we won’t forget something important. The length of the letter doesn’t matter although many letters are no longer than a page. We also need to analyze the purpose of the letter before we start writing it. It’s also important to think about the reader that we are writing to, the reader’s knowledge and experience should determine how much detail we should use in our business letters. Sometimes we much explain complex accounting procedures in the words that a non-accountant can understand. Our letter is organized into an introduction, a body, and a conclusion. The introduction of the letter should address the main idea that we are trying to express and the purpose of the letter that we are writing. The body of the letter is divided into different discussions of each topic. Arrange the topics in descending order of importance from the reader’s point of view, this is really important. The conclusion may be a conventional courteous closing: thank you very much for your help. The conclusion is also a good place to tell the reader what we want him or her to do, or what we will do to follow up on the subjects...
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...ENTRY # 1 ENTRY#2 ENTRY#3 ENTRY#4 ENTRY#5 ENTRY#6 ENTRY#7 ENTRY#8 ENTRY#9 ENTRY#10 TYPES OF BUSINESS LETTER Editorial(ENTERTAINMENT): Animal welfare can no longer be overlooked 5:29 AM Saturday Nov 24, 2012 Accelerating pace of change in popular attitudes demands that film and other industries take heed of prevailing sentiment. The reaction of Sir Peter Jackson to claims by animal wranglers that animals died during shooting of the Hobbit spoke volumes of his awareness and sensitivity to the new environment. Photo / Supplied The disclaimer "no animal was harmed in the making of this film" has become a standard phrase of popular culture. So accustomed are we to seeing it among films' closing credits, and so material has it become, that it is startling to realise it is a recent innovation. Just over three decades ago, Hollywood was casually ignoring any concerns about animal cruelty in major movies such as Apocalypse Now and Heaven's Gate. In Apocalypse Now, a water buffalo was slaughtered with a machete, and Michael Cimino's flop western included chickens dying in staged cockfights. Such instances were not particularly unusual in the history of film-making. Perhaps 100 horses were, for example, killed during the making of the original Ben Hur in 1926. Customarily, this was justified on the grounds of artistic merit. But the outcry that greeted Heaven's Gate indicated this excuse would no longer suffice in a society increasingly opposed to animal maltreatment...
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...Business Letter Format 1. The date, the closing line, and the signature line must line up vertically on the left margin. 2. The sender’s information is first; the receiver’s information is after the date. 3. The date must be spelled out completely. 4. Use “Dear” in the greeting followed by the person’s full name or title and last name and then a colon. 5. Leave enough space between the “Sincerely” and your typed name for your signature. 6. Make sure your signature does not over-lap either the “Sincerely” or your typed name. 7. If you don’t sign a letter, the letter becomes useless—like a check. 8. Any enclosure or processing designations lines are flush left, after two blank lines under the signature. Block Format Without Letterhead With Letterhead Timothy E. Flood Manager, Sales 122 North Avenue Big Money Inc. Chicago, IL 60623 122 North Avenue Chicago, IL 60623 October 17, 2014 October 17, 2014 Jane Yope Jane Yope President President Newman Co. Newman Co. 342 Main 342 Main New Haven, CT 22345 New Haven, CT 22345 Dear Ms. Yope: Dear Jane Yope: I'm just filling space right now to—hopefully—demonstrate I'm just filling space right now to—hopefully—demonstrate how a block format letter...
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...The Art of Writing Business Letters Write letter in a manner such as to secure the respect and consideration of the person with whom you correspond. The rules for the mechanical execution of a letter are few; understanding and observing the rules already considered for composition, the writer has only to study perfect naturalness of expression, to write a letter well. [pic][pic] Variously missing from their letters are headings, dates, inside addresses, salutations and complimentary closings. And the forms are disheveled. Frankly, in terms of form, often I am unable to distinguish any discernible differences between letters written by students, their teachers and by many other professionals. Apparently, for many, the art of writing a standard business letter has been lost. What are considered essential elements for a standard business letter. Know the format. Whatever the content of your letter, visually it should resemble the picture below. Note that business letters are composed in common fonts such as Arial or Times New Roman, and that they are justified to the left. Most employ block paragraphing - i.e., to start a new paragraph, hit "return" twice and don't use an indent. [pic] [pic] Letterhead. Include the sender's company and the company address; if you're self-employed or an independent contractor, add your name either in place of the company name or on top of it. If your company has pre-designed letterhead, use this; otherwise, simply typing the...
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...Business Writing Portfolio Name Professor Name Class Number and Title University Name December 11, 2000 Part I - Communication and Collaboration Strategy Step 1: Identify the target audience. The audience for the business letter includes Store Managers. The audience for the business memo is store employees. The audience for the e-mail message includes retail customers and the public. Step 2: Identify the communication types that will be used. For the Store managers, a business letter will be used. For Store employees, a business memo will be used. For retail customers and the public, an email message will be used. Step 3. Identify the appropriate communication styles for each audience. For the store managers, using a business letter, the style will be formal. For the store employees, using the business memo, the style will be persuasive. For the retail customers and the public, I will spin the message to the advantage of the store, while making them feel that they are not losing anything. Step 4. Write the communication. Step 5. Read and rewrite, as necessary. Step 6. Put it aside for a while. Come back to it and, if necessary, rewrite again. Step 7. Distribute message to recipients. Part II – Portfolio Item #1 – Business Letter John Doe 5555 Deer Way Anywhere, Anystate Anyzip December 11, 2009 Store Manager Store Name Store Street Address or PO Box Store City, Store State Store Zip Dear (Name of...
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...209/WI 4 Business Letter Formats Side by Side Comparison of Design Full Block Letterhead Block Letterhead date inside address salutation xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx complementary close signature block inside address salutation date xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx complementary close signature block Modified Block Letterhead date inside address salutation xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx complementary close signature block date AMS Simplified Letterhead inside address SUBJECT ALL CAPS xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx NAME AND TITLE Templates of the four formats are available online at http://emedia.leeward.hawaii.edu/hurley/default.htm. To use, substitute your words for the words in the template The format for each letter follows → Hurley Eng 209/WI Block Letter Format ...
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