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Business Level Strategy and Trends Impact Performance of Beximco Pharmaceuticals Ltd

In: Business and Management

Submitted By amjadyeasin
Words 2662
Pages 11
An assignment on

Submitted To
Professor Dr. Durgadas Bhattacherjee
Adjunct Professor
Department of Business Administration
Faculty of Business & Economics

Submitted By
Md. Amjad Hosen
ID: 151-12-596
Semester: Summer 2015
Subject: Strategic Management
Program: E.M.B.A
Section: ‘B’

Date of Submission: August 09, 2015

Table of Content | Topic Pages 1. Historical Background 2. Company profile 3. Organizational Structure 4. Product Line 5. Market Scenario 6. Business level Strategy Pursued 7. Competitive Advantage 8. SWOT Analysis 9. Possible Measures to Improve Performance 10. Relationship between Business Level Strategy and Performance 11. What I Learned 12. Conclusion

Historical Background

Beximco Pharma is a leading edge pharmaceutical company and is a member of the Beximco Group, the largest private sector industrial conglomerate in Bangladesh. The firm started operation in 1980, manufacturing products under the licenses of Bayer AG of Germany and Upjohn Inc. of USA and now have grown to become nation's one of the leading pharmaceutical companies, supplying more than 10% of country's total medicine need. Today Beximco Pharma manufactures and markets its own `branded generics' for almost all diseases from AIDS to cancer, from infection to sthma, from hypertensio to diabetes for both national and international markets.

Company Profile

Beximco Pharma manufactures a range of dosage forms including tablets, capsules, dry…...

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