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Business Marketing Plan

In: Business and Management

Submitted By hlpatel
Words 1326
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BUSINESS MARKETING PLAN

Executive Summary

There are a plethora of restaurants for people to go to get a fast delicious meal. However, the options for healthy eating are far and few in between. BDK Foods was created for the individual or family looking for a healthy food option to choose from without having to be tempted by not so healthy options. At BDK Foods, we keep only healthy items on the menu, therefore there is no need to feel tempted if your friend comes along and order French fries with heavy cheese, because we don’t serve that. Co founders Albandri Banfarj, Khalid Binfaraj, and Andrea Zlochower founded BDK Foods Restaurant because we ourselves were on a health kick and it was difficult to find restaurants that catered to our life-styles which includes healthy eating. With more Americans becoming contentious about their health and weight, we found it necessary to offer this food option for our customers. Whether you’d like to sit down and dine-in, or take your food home, BDK Foods Restaurant is here to provide you a healthy option!
Our restaurant serves only the freshest and finest ingredients that are purchased from local producers. Therefore, in addition to creating jobs for locals in our area, BDK Foods Restaurant is keeping local farmers in business. Our partners understand our mission for serving only the finest and freshest ingredients, and are doing a phenomenal job in keeping up the growing demands for orders to keep our restaurant running smoothly.
Throughout our business-marketing plan, we will discuss our menu items, the benefits they offer and what makes us so unique. We will also discuss our targeted audience that we are looking to attract to be permanent patrons at our business. In the business plan, we will discuss marketing strategies such as sample giveaways, prizes, and coupons offerings, all to attract more customers. We...

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