Business/Marketing

In: Business and Management

Submitted By Catherine613
Words 1130
Pages 5
Brick vs Click Business
Managerial marketing
BUS 620


Brick vs Click Business
Abstract
There are many avenues to go down when starting a business. The first decision to make is whether to have a web based operation or a brick and mortar business. This essay will explore and analyze the marketing implications for reaching market segments using both mediums to promote a web based business versus a brick and mortar business. In addition, some examples will be given of companies who have successfully established a space and/or place presence. The way you reach your customers will have the biggest impact on sales and that is the ultimate form of success, SALES.

Brick and Mortar
When starting a business the first step is to decide your approach to having a store front or a virtual store. Opening up a physical location where customers can come in and purchase the product or service being offered. Depending on the type of business or the product or service you are selling, by having a physical address there are a lot of advantages (Mullins, 2010). One of those advantages is that you can build a personal relationship with the repeat customers, and form a lasting trust worthy authority on the product or service you are attempting to sell.
Despite the vastness of the World Wide Web and the perpetuation of inertia, people still like to window shop before they buy. Having certain products on display gives the customer the ability to touch and examine the product and this assists the customer to commit to the purchase (Mullins, 2010) In addition to these advantages, the occasional sale from Walk-ins is actually higher than one would think. On the internet the equivalent to a walk in is a person who uses the search bar or a search engine like Stumble upon and then the customer literally stumbles upon your website via a third party site.
The drawback of the brick…...

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