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Submitted By debasr

Words 1019

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Words 1019

Pages 5

Case studies may be from a variety of types of organizations (financial, advertising, manufacturing, online, service, acquisition, retention), or you may focus more specifically on an area of special interest or relevance to you. Focusing on an area is highly encouraged. Focusing on one area usually produces a higher quality article. The majority of studies should be recent (post 2008) and should contain enough detail to allow evaluation of the manner in which the use of analytics enabled the organizations to reach their goals. Eric Seigal's book as well as Davenport and Harris book are good sources for this assignment. You can also use your own research to select case studies with a common theme that may span outside of these two books. However, utilize peer-reviewed cases (for example, cases from a journal like INFORMS Transactions on Education) instead of self-published marketing cases.

A minimum of 5 Cases should be discussed. Well established areas should include more than 5 articles.

A summation of the case studies will display your understanding of the relationship between the theories presented in the readings and the real-life examples presented in the case studies. Questions to be addressed in the summation paper include (but are not limited to):

- What was the ultimate value of the analytics for the organizations?

- How was the appropriate analytic approach selected?

- How was data collected, and how were data quality issues handled?

- What type of analytic competitors were the organizations before, and after, their use of analytics?

- Where did the organizations make improvements? The strategic level? Functional? Globally?

Other learning from the case studies should be included in the summation. The summation should begin with an executive summary.

Formatting: Submit a Word document. However, the page limit...

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