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Business Model and Strategic Plan Part 1

In: Business and Management

Submitted By marymmmr
Words 1554
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Business Model and Strategic Plan Part I

BUS/475
April 28, 2015

Business Model and Strategic Plan Part I
Anheuser-Busch InBev is the name of the leading global brewer. The company has a “portfolio of more than 200 beer brands, including three global flagship beers: Budweiser, Stella Artois and Beck’s” (“Anheuser-Busch”, 2015). Budweiser is an American style lager and was introduced in 1876 by Adolphus Busch. Adolphus Busch wanted to create the United States first national beer brand. Budweiser became universally popular and has exceeded regional tastes. Budweiser is known as the “King of Beer”. Budweiser is brewed using a “blend of imported and classic American aroma and bittering hops, and a mixture of barley malts and rice, and the lager undergoes a 30 day brewing process that includes the time honored methods of kraeusening for natural carbonation and Beechwood aging, to create its unparalleled balance, character and signature crisp finish” (“Anheuser-Busch”, 2015).
Budweiser’s vision is “Through all of our products, services and relationships, we will add to life's enjoyment”. Budweiser’s mission is to be the world's beer company, enrich and entertain a global audience, and deliver superior returns to their shareholders. The “Anheuser-Busch” website (2015) state that “values are to have quality in everything they do, exceed customer expectations, trust, respect and integrity in all of their relationships, continuous improvement, innovation and embracing change, teamwork and open, honest communication, each employee's responsibility for contributing to the company's success, creating a safe, productive and rewarding work environment, building a high-performing, diverse workforce, promoting the responsible consumption of our products, preserving and protecting the environment and supporting communities where they do business”. New Product...

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