...Nuestro canal de distribución es el local, con un ambiente acogedor para los clientes, y en una ubicación cómoda y segura. Nuestro canal de distribución es el local, con un ambiente acogedor para los clientes, y en una ubicación cómoda y segura. Consideramos como principales fuentes de ingresos: * Membresías a mediano y largo plazo de nuestros consumidores * Auspicios de compañías con productos especializados (pañales, alimentos, productos ortopédicos) Consideramos como principales fuentes de ingresos: * Membresías a mediano y largo plazo de nuestros consumidores * Auspicios de compañías con productos especializados (pañales, alimentos, productos ortopédicos) Nuestra estructura de costes es basada en la generación de valor, con costos fijos (alquiler, sueldos) bastante uniformes y un bajo nivel de costo variable. Nuestra estructura de costes es basada en la generación de valor, con costos fijos (alquiler, sueldos) bastante uniformes y un bajo nivel de costo variable. Nuestro segmento de clientes son todos los Hombres y Mujeres mayores de 65 años, de nivel socio-económico medio alto residentes en la ciudad de Buenos Aires. Nuestro segmento de clientes son todos los Hombres y Mujeres mayores de 65 años, de nivel socio-económico medio alto residentes en la ciudad de Buenos Aires. Nuestra propuesta de valor es ofrecerle a nuestro cliente un propósito nuevo mediante actividades que lo hagan sentir útil y activo en sus últimos años de vida...
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...Business Model Canvas Alexander Osterwalder Maxim Arzumanyan, 3rd ISS Student school 2013 Slide from Alexander Osterwalder: Business Models Reloaded (SKOLKOVO open lecture) Maxim Arzumanyan, 3rd ISS Student school 2013 Slide from Alexander Osterwalder: Business Models Reloaded (SKOLKOVO open lecture) Maxim Arzumanyan, 3rd ISS Student school 2013 Slide from Alexander Osterwalder: Business Models Reloaded (SKOLKOVO open lecture) Maxim Arzumanyan, 3rd ISS Student school 2013 Slide from Alexander Osterwalder: Business Models Reloaded (SKOLKOVO open lecture) Maxim Arzumanyan, 3rd ISS Student school 2013 Slide from Alexander Osterwalder: Business Models Reloaded (SKOLKOVO open lecture) Maxim Arzumanyan, 3rd ISS Student school 2013 Slide from Alexander Osterwalder: Business Models Reloaded (SKOLKOVO open lecture) Maxim Arzumanyan, 3rd ISS Student school 2013 Slide from Alexander Osterwalder: Business Models Reloaded (SKOLKOVO open lecture) Maxim Arzumanyan, 3rd ISS Student school 2013 Slide from Alexander Osterwalder: Business Models Reloaded (SKOLKOVO open lecture) Maxim Arzumanyan, 3rd ISS Student school 2013 Slide from Alexander Osterwalder: Business Models Reloaded (SKOLKOVO open lecture) Maxim Arzumanyan, 3rd ISS Student school 2013 Slide from Alexander Osterwalder: Business Models Reloaded (SKOLKOVO open lecture) ACTIVITIES VALUE Finance Maxim Arzumanyan, 3rd ISS Student school 2013 Slide from Alexander...
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...different types of businesses: o customer relationship build relationships w customers o product innovation develop new and attractive products o infrastructure high volume repetitive • focus on only one of these three in a company • they can conflict with each other Product Customer infrustructure economics Premium price High cost to acquire cust get access to ppl’s wallet! High volume to get economies of scale Culture Battle for talent Low barriers to entry Small players thrive Battle for scope, consolidate, big players dominate Battle for scale, rapid consolidation, big players dominate Competition Employee, coddle the superstars Service oriented, customer first Cost centered, standards and efficiency • long tail biz models: sell few niche items. Low inventory costs and have a strong platform to make it readily available to interested buyers o ex customized legos o offer wide scope of “non hit” items. o Maybe user generated content o Focus on niche customers o Platform development is key and costs a lot o Internet is used to maintain customer relationship and as the transaction channel • Multiplatform- intermediaries o Bring together two groups: only works if both sides come to the table o Facilitating interactions between different groups o More value happens when there are more people, creates a network effect o bring together two or more distinct but interdependent groups of customers. o key is that the o platform must attract and serve all...
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...Fashion Industry Analysis From the Perspective of Business Model Dynamics Author: Lisa Gockeln University of Twente P.O. Box 217, 7500AE Enschede The Netherlands ABSTRACT The fashion industry is a dynamic and volatile place, continuously exposed to macro-environmental factors that trigger fashion business models to change. The fast fashion model is currently at the forefront of the apparel market casting questions on whether its underlying philosophy is about to change as well. Therefore, the purpose of this study is to identify external drivers that might lead to such dynamic changes in the fast fashion model. Moreover, it will be investigated whether these may allude to a possible convergence to the newly emerged slow fashion model which is currently trying to penetrate the fashion market. The international retailer Zara has served as fast fashion representative for this analysis and has been examined for business model adjustments, which might have been triggered by macroenvironmental factors. It was found that especially social, environmental and technological factors have influenced developments in the fast fashion model and that it has indeed adopted slow fashion principles in some of its building blocks to respond to such emerging trends. The future of the fashion industry appears to be tailored by such externalities, continuously reshaping the fast fashion model to eventually arrive at a version that brings a long-lasting competitive edge. However...
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...1) Looking at pros and cons of the various business models for movie consumption, there are a few major areas to investigate; Value proposition, costs, customer relationships, channels, revenue and customers. As the other areas included in the business model canvas – key activities, key partners and resources, are probably relatively similar for all of the companies in the movie rental business I am going to focus on the one’s first mentioned. In order to offer a good value proposition the customer need to feel that the level of satisfaction gained is higher than the cost of obtaining the product, in this case a rental movie. Considering the movie market now a days this means that renting the movie should be quick, cheap and easy. This might be hard if you like blockbusters have actual stores. However, it might improve customer relationships and feedback on products as they get a personal connection with their customers. As Blockbusters in recent years started offering online alternatives as well as vending machines they actually reach all potential target markets (consider people without internet-connection) and therefore get revenues even if they do not hold the biggest market share anymore. However, as a company with actual stores their cost is higher than the one’s who provide their services online, which is a huge minus. Online-based companies have a quick, cheap way to reach their customers via different channels while it might be more troublesome for store-based Blockbuster...
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...Business 121 Slide Ⅰ 1. What is a business model? * * A business model describes the rationale of how an organization creates, delivers, and captures value.(How a company intends to make money / the logic by which it sustains itself financially. Or how your idea actually becomes a business.) * * 2.Business model canvas? * * * * * * * * * * * * * * * * * * * * * * * * * * 3.What is a multi-sided platform business model? Give an example, list the customer groups and explain how they interact with each other. * * Multi-sided Platform is one of the business model patterns. Multi-sided Platform brings together two or more distinct but interdependent groups of customers. Such platforms are of value to one group of customers only if the other groups if customers are also present. The platform creates value by facilitating interactions between the different groups. A multi-sided platform grows in value to the extent that it attracts more users, a phenomenon known as the Network Effect. * Network effects and Positive feedback loops are economic terms that describe the snowballing benefits to front-runners in some markets. * * Example and analysis: * LinkedIn is the world’s largest professional network. As of 31st March 2012, LinkedIn had 161 million members in over 200 countries. LinkedIn helps the professionals...
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...Dropbox’s current business model Freemium Dropbox utilizes a freemium model that offered both free and premium accounts. To be clear, the users can get the basic services for fee, and they can get more features, functions or storage for a fee. Initially, any one can register a Dropbox account for free to become a user. Each Dropbox user can use 2GB storage space to store any files such as photos, videos, music and Microsoft document files etc. Through any devices such as laptops, Mac, iPad, iPhone and Android phone, files can instant synchronization and accessed without internet. With a sharing folder, user can easily share data with other people, even if people do not have Dropbox account can also access the shared file by clicking the share link. User no longer have to worry about files will disappear, in addition to historical versions stored function, when a user accidentally deleted files, he or she can recover accidentally deleted files within 30 days. When upgrade to Dropbox Pro, user need to pay $9.99 per month and get 1TB (about 1000GB) storage space. In addition to all the features of the free version, Dropbox Pro’s user can set a password to protect files and decide who can access the file. In summery, Dropbox has a number of core values such as easy of use, sync files across different devices, security, file recovery and simple sharing, thus, more and more people begin to understand the convenience of Dropbox, which increased the number of users. [1] ...
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...Master in International Business, Intake 7 London Corporate Web Communications http://www.ryanair.com Martin Sentis 11 Martin Sentis MIB 7 – Group B Table of content INTRODUCTION ................................................................................................................................. 3 BUSINESS OBJECTIVES AND BUSINESS MODELS ............................................................................... 3 Presence ........................................................................................................................................ 3 Pricing ........................................................................................................................................... 3 Revenue......................................................................................................................................... 3 Exchange type ............................................................................................................................... 4 How does the Internet add value? ................................................................................................ 4 Rappa’s business model ................................................................................................................ 4 AUDIENCE PROFILE ........................................................................................................................... 5 WEB EVALUATION......................................
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...owners before presenting adequate options to Wal-Mart´s executives who will decide whether or not to consider Baja-Land’s proposals. You have been assigned to this project by the CEO of Baja-Land. Your first task would be to analyze Wal-Mart’s recent growth in Latin America. Your boss has the impression that Wal-Mart’s growth in the region has decreased substantially in the last years. So you need to determine the importance of Latin American markets for this giant multinational and anticipate potential company´s needs for land reserves in the region. You also are asked to consider other significant factors of Wal-Mart’s business model mainly types of business facilities, relationships with suppliers, and tactics for expansion into new geographic markets. Your job is to evaluate potential gains and risks for Baja-Land to get involved in this business opportunity. Report your findings and conclusions. Report Requirements – Start by reading Case 13 in your text book (pp. 420-436). Look for additional information as needed to solve the...
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...excellence in the pharmaceutical industry Delivering superior value to your customers in challenging times Stephan Danner, Aleksandar Ruzicic, Patrick Biecheler Study Commercial excellence in the pharmaceutical industry Delivering superior value to your customers in challenging times 2 | Study Contents Letter from the authors Executive summary 1. At a glance: Turbulent times, here to stay? 2. Taking the first steps towards commercial excellence 3. Sales excellence: Still a worthwhile investment 4. The nuts and bolts of customer excellence a) The importance of customer relationship management (CRM) b) Towards a customer-centric approach c) The promotional mix as a stepping-stone to customer excellence 5. New business models: Making the necessary changes 6. Mapping out the road to commercial excellence 7. Sources 8. Who to contact about commercial excellence 3 4 6 10 14 18 19 22 26 30 38 41 42 3 | Commercial excellence in the pharmaceutical industry Letter from the authors For a while now, pharmaceutical companies have been faced with a multitude of difficult challenges. Financial pressures, regulatory changes and increasingly active stakeholders have put the industry’s sales growth and profitability to an ongoing and demanding test. In the past, many companies reacted to these obstacles by simply restructuring and downsizing their sales forces. Yet many onlookers now consider this approach to be outdated. If companies want to succeed – and generate...
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...is undoubtedly the future of the video rental industry. Netflix has already taken a good lead in it but must have fresh ideas to keep its advantage in the industry. Beating its competitors in the domestic market is important, however, Netflix should jump out of its own circle into a new market to gain the first mover advantage. Looking at the global market, China is a good choice for Netflix’s next station. Using the Porter’s Five Forces model, Netflix can examine its advantages and disadvantages see whether entering China is good choice: * Bargaining power of customers China has a growing economy with a large group of new middle-class, who are able and willing to consume on entertainment. Nowadays, Chinese usually watch films on free websites with a low picture quality and slow Internet speed. While the number of people watching films are increasing, the picture quality is becoming more important for the viewing experience. Providing a fast, flexible and high-quality service, Netflix can persuade many customers into its subscription model. * Bargaining power of suppliers: China’s film and TV show makers have been facing a major problem: plagiarizing (including unpaid online watching), which substantially decreases their profits. They are finding a pathway to introduce their product to the customers. The advantages of plagiarizing products are the cheap prices and convenience, which Netflix can also provide. Netflix should cooperate with Chinese filmmakers to gain sources...
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...acquisition growth strategy allows boost to grow faster than normal.in addition it’s a lot easier to finance by the bank. The franchisee strategy entails a few dangers associated with the model. Having to deal with fierce market competition from established brands and their popularity, managing seasonal inputs and acquiring a failing franchisee may drag the organisation down. This model also helps leveraging off synergy, from Salsa’s fresh mix grill. This subsidiary of Boost juice has complementary products to support its healthy image. Undoubtedly, the future strategic challenges must tackle problems like changing environments, conjuring a differentiation strategy and competition will always be a challenge coupled with sustainability struggle during off season. The biggest aspects that boost prides itself in its social responsibility that Boost Juice Bars have taken on is, the commitment to the health and wellbeing of its customers. Providing fresh produce and low calorie alternatives. Also its cups are made of bio degradable materials, reducing recyclable waste. Boost’s menu is a host to a variety of fruit drinks. It has to maintain variety as it faces strong competition from substitutes like supermarket juices, premium gourmet juices etc. The core question around which any business revolves, what is the potential for earning. For a potential franchisee it’s essential that it has a pre-established brand name in the market. It is also vital that how much training and...
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...Walmart Organizational Management Name Institution Affiliation Organizational Context Wal-Mart Stores Inc. or Walmart is a multinational retail organization that has numerous chains of large discount warehouse and general stores. The company was formed in 1962 by Sam Walton as a family-owned business. It was incorporated in 1969 and traded on the Stock Exchange of New York publicly in 1972. Since then this organization has grown strength to strength winning various accolades. In 1988, it was ranked as the most profitable retail business in America outselling competitors such as K-Mart and Sears in the retail business (Fishman, 2006). It was founded on Sam Walton’s quest for providing goods and services at relatively low or discounted prices. The Walmart principles have been hinged on cost-cutting while at the same retailing goods at consumer-friendly prices. The organization too, has been hailed for its global standard efficiency and business innovations. It was one of the first corporations that integrated use of computers in its operations in all its branches. The mission statement reflects on the founder’s business model of passing savings to his clientele and amassing profits through volume sales. This principle has made consumers feel more welcome and their needs taken care of over the years. The cost-cutting initiatives embraced by the company operations have been as a result of this old age philosophy Walmart has spread its wings world over opening up over 8...
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...analytical An analytical framework for evaluating e-commerce business models and strategies Chung-Shing Lee The author Chung-Shing Lee is Director of Electronic Commerce Resource Center and an Assistant Professor of Information Systems and Technology Management in the School of Business at Pacific Lutheran University, Tacoma, Washington, USA. Keywords Internet, Economy, Innovation, Strategy Abstract Electronic commerce or business is more than just another way to sustain or enhance existing business practices. Rather, e-commerce is a paradigm shift. It is a ``disruptive’’ innovation that is radically changing the traditional way of doing business. The industry is moving so fast because it operates under totally different principles and work rules in the digital economy. A general rule in e-commerce is that there is no simple prescription and almost no such thing as an established business or revenue model for companies even within the same industry. Under such conditions, an analytical framework is needed to assist e-commerce planners and strategic managers in assessing the critical success factors when formulating e-commerce business models and strategies. This research develops an analytical framework based on the theories of transaction costs and switching costs. Both demand-side and supply-side economies of scale and scope are also applied to the development of this framework. In addition, e-commerce revenue models and strategies are also discussed. Based on the analytical...
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...0BILL%20-%20BUSINESS%20AT%20THE%20SPEED%20OF%20THOUGHT.TXT BUSINESS AT THE SPEED OF THOUGHT by bill Gates ALSO By BILL GATES The Road Ahead BUSINESS AT THE SPEED OF THOUGHT: USING A DIGITAL NERVOUS SYSTEM BILL GATES WITH COLLINs HEMINGWAY 0 VMNER BOOKS A Time Warner Company To my wife, Melinda, and my daughter, Jennifer Many of the product names referred to herein are trademarks or registered trademarks of their respective owners. Copyright (D 1999 by William H. Gates, III All rights reserved. Warner Books, Inc, 1271 Avenue of the Americas, New York, NY 10020 Visit our Web site at www.warnerbooks.com 0 A Time Warner Company Printed in the United States of America First Printing: March 1999 10 9 8 7 6 5 4 3 2 1 ISBN: 0-446-52568-5 LC: 99-60040 Text design by Stanley S. Drate lFolio Graphics Co Inc Except as file:///C|/Documents%20and%20Settings/Admini...SINESS%20AT%20THE%20SPEED%20OF%20THOUGHT.TXT (1 of 392)12/28/2005 5:28:51 PM file:///C|/Documents%20and%20Settings/Administrator/Deskto...0BILL%20-%20BUSINESS%20AT%20THE%20SPEED%20OF%20THOUGHT.TXT indicated, artwork is by Gary Carter, Mary Feil-jacobs, Kevin Feldhausen, Michael Moore, and Steve Winard. ACKNOWLEDGMENTS I first want to thank my collaborator, Collins Hemingway, for his help in synthesizing and developing the material in this book and for his overall management of this project. I want to thank four CEOs who read a late draft of the manuscript and offered valuable thoughts on how to make it more meaningful for business leaders: Paul O'Neill, Alcoa;...
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