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Business Perspectives

In: Business and Management

Submitted By jacqueline14
Words 1230
Pages 5
Business Success in the New Normal - Analysis Techniques
Business Perspectives GB 500

December 2013

1.Organizations are directly influenced by the constantly changing external factors that directly and indirectly impact their business decisions and performance. Doing an analysis opens a portal to more informed decision making and plans, even if the future is not predictable. PESTLE is generally used in workshops, meetings or groups where collective information is being shared. It analyzes the social impact of external factors. Each letter in PESTLE represents a component of the external operating environment. They stand for Political, Economic, Socio-cultural, Technological, Legal and Eco-environmental. This analysis will lead to an assessment of external opportunities and threats. PESTLE analysis find out where the business or product is in the context of what is happening outside. In 2011 Starbucks conducted a PESTEL analysis, below are the findings:

Political- 1) Industry explicit rules and regulations 2) the level of relationships between USA and countries that produce coffee beans 3) level of political stability within a country Economics – 1) Buying Power of consumers 2)Local currency exchange rates 3)Local economic environment within each market Starbucks operates 4) Taxation levels Social – 1)Changing family patterns in USA and Europe 2) Consumer preferences 3) Changing work patterns 4)Change in lifestyles of population 5) education level of population in local markets 6) Changing values among population Technology- 1) Emerging new technologies 2) Developments in agriculture 3) Biotechnical developments Legal- 1) Introduction of polices and regulations by health authorities about caffeine production and consumption 2)Introduction of tougher customs and trade regulations, 3) Licensing...

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