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Business Pla

In: Business and Management

Submitted By dsc82835
Words 3232
Pages 13
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Team C : Stay on Top | Business Plan |

Executive Summary

Stay on Top has recently changed management within a heavily competitive athletic footwear industry. Organizational restructuring is required to implement a new winning strategy that will revise (1) Products and Services, (2) Marketing Plan, (3) Operational Plan, (4) Financial Plan, and (5) Management Plan. The previous management team had left Stay on Top in a sound financial condition with a highly regarded product. In addition, this success has quickly drawn the attention of our competitors who look to gain larger market share and earnings per year. Our proposed winning strategy willcreate appealing, affordable products that will successfully win market share year over year in all markets that deem to be profitable. A winning strategy is built upon achieving and exceeding these 5 factors over our competitors; Earnings per Share (EPS), Return on Equity (ROE), Credit Rating, Stock Price, and Image Rating. Stay on Top winning strategy will focus on these objectives with regards to winning the head-to-head competition against the athletic footwear worldwide industry.
Our team of executives is able to manage the five important factors that have been mentioned above by considering lowering the costs, bringing in customers attention and satisfaction and planning a head the strategy for our company. We understand that market will fluctuate by time, on the contrary, we will consider all different strategies for different situations to get a head of other industries. All of this is being considered for Stay on Top, to be the first in the industry and make profit from our manufacturing.
Table of Contents Executive Summary 1 Products and Services 3 Marketing Plan 4 SWOT Analysis 6 Operations Plan 7 Management Plan 8 Key Financial Indicators 9 Start-up Summary 9 Financial

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