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Business Plan Bowling Alley

In: Business and Management

Submitted By dejohnson64
Words 6744
Pages 27
THE FAMILY BOWL
P.O. Box 12345
Omaha, Nebraska 68101
The Family Bowl business plan outlines a strategy for a bowling alley that caters to families and celebrates people of all nationalities. It will differentiate itself from other bowling alleys by providing a clean and friendly atmosphere. It also will have the largest number of lanes in the area. This plan was provided by Ameriwest Business Consultants, Inc. • EXECUTIVE SUMMARY • OBJECTIVES & GOALS • BUSINESS DESCRIPTION, STATUS, AND OUTLOOK • MANAGEMENT AND OWNERSHIP • MARKET ANALYSIS • MARKETING STRATEGIES • FINANCIAL PLANS
Confidentiality Statement
The information, data, and charts embodied in this business plan are strictly confidential and are supplied on the understanding that they will be held confidentially and not disclosed to third parties without the prior written consent of Robert Smyth.
Executive Summary
Business Description
The purpose of the Family Bowl is to provide the area with a bowling alley which caters primarily to families. The atmosphere will be friendly and open. The alley will be maintained to the utmost degree of cleanliness and maintenance, unlike similar operations in the area. The alley's employees will display a new attitude. They will treat customers like first-class citizens and try to make them feel like they are at home. On the premises will be pool tables, video games, and dart boards. We will offer for sale pride items, in a gift shop, from various cultures around the world. The facility will have a first rate sound and lighting system. The services will be offered at a competitive price and pricing will be reviewed periodically. We plan to become the premier bowling alley in the area within two years. We will offer the best entertainment, atmosphere, cultural awareness, and service in metro Omaha, Nebraska.
The facility will normally...

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