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Business Plan Cafe Cafe

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Coffee Café Marketing Plan
Marketing Management- MKT 500
Strayer University

Coffee Café Marketing Plan
Coffee Café is an initial start-up business that will sell high-end coffee to commuters along different areas of Charlotte North Carolina. Coffee Café will provide convenience and great service for commuters who desire to purchase a high quality cup of coffee within seven minutes from the comfort of their car.
Supermarkets and fast food establishments that serve coffee are currently located throughout Charlotte. However, commuters have to exit their cars to get coffee, also only the supermarket carries the high-end coffee. Because the supermarket has a very congested entry and exit location, this causes a lot of commuters to not have the ability or convenience to stop. These customers would be the customers that we will initially target.
Coffee Café will provide coffee services that will be matched by no other in the Charlotte area. We will provide high-end quality coffee and dining. Coffee Café will be conveniently located and the quality of service will be superior over our competitors, which will entice customers to make Coffee Café the place they want to drink coffee and dine. The mission of our business is to deliver services that: 1. Deliver superior value. 2. Offer outstanding quality 3. Are customized for the majority needs of the Charlotte N.C area- focusing first in the areas of Charlotte where the local competition doesn’t exist.
Coffee Café intends to fulfill this mission by giving extra effort to the following: 1. Providing excellent customer service 2. Staying abreast of changes in the market. 3. Addressing all customer needs.
Marketing Plan
The Product lines will have coffee from all three major coffee growing areas of the world, Latin America, Africa, and Asia. The Product strategy will be to roast and grind...

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