...Sample Business Plan By Roger Miller Prepared September 2010 Table of Contents Executive Summary 3 Part I: Introduction 4 Part 2: The Company and Management 5 The Mission Statement 5 Industry Profile 5 Company Profile and Strategy 6 Anticipated Challenges and Planned Responses 7 The Management Team 7 Part 3: Marketing 9 Market Analysis 9 The Product or Service 9 Sales and Promotion 10 Part 4: The Financials 11 Executive Summary The Vault Grill will be located in the town of Mainland, Pennsylvania, a city of approximately 20,000 people. The restaurant will offer a friendly casual dining atmosphere for people of all ages. We will serve a large variety of meals and desserts, but our specialty will be our grilled of fish, steaks, and burgers. The mission of The Vault Grill is to provide a quality product at a quality price served by quality people. We will demonstrate our devotion to the community through customer service and community relations. Our ideal customers are those who are looking for a fun and casual place to have a great and affordable meal. We will be located in the downtown area, in a renovated bank building, so we plan to cater to business men and women during the lunch hour and in the after-work hours. Additionally, since there is a small college nearby, we also expect many of our customers will be students and faculty members. Customers will visit us for several reasons. First are our grilled entrees. They will be the main appeal...
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...more difficult to differentiate one restaurant concept from another. insert name does this by being the only Malaysian restaurant that showcases it’s display of skills in preparing authentic food to the our customers. (Eg. The making of “roti canai”, grilling “satay” skewers, “teh tarik” and the making of “ice kacang”) Our grill will be out in the open and the skewers are ready to be cooked upon request. With the locals nature of willing to try something new and interested by the food display, and the Malaysians feeling just like home, we believe that this feature will ensure our success. This restaurant business plan is prepared to obtain financing for the initial launch of this concept. The financing is required to begin work on kitchen design, architectural plans, manuals and recipe books, site selection, equipment purchases, and to cover expenses in the first year of business. Mission insert name will strive to be the best and most successful Malaysian restaurant in London. We want our guests to have the total experience when visiting insert name. Not only will our guests receive a great meal, they will also be provided with a fun and exciting atmosphere. We will be doing unique things (such as showcasing our...
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...MORNING NEWS How to Write a O RM D S ON C Business Plan THE LEADING BUSINESS PLAN BOOK FOR • Write a winning proposal • Prepare cash flow and profit & loss forecasts • Get backers to invest 25 YEARS Mike McKeever Free Legal Updates at Nolo.com R OM - AL L L F F e Story Dear friends, Founded in 1971, and based in an old clock factory in Berkeley, California, Nolo has always strived to offer clear legal information and solutions. Today we are proud to offer a full range of plain-English law books, legal forms, software and an award-winning website. Everything we publish is relentlessly researched and tested by a dedicated group of in-house legal editors, who together have more than 150 years’ experience. And when legal changes occur after publication, we promptly post free updates at Nolo.com. Tens of millions of Americans have looked to Nolo to help solve their legal and business problems. We work every day to be worthy of this trust. Ralph Warner Nolo co-founder Emma Cofod Products Books & Software & Services Get in-depth information. Nolo publishes hundreds of great books and software programs for consumers and business owners. ey’re all available in print or as downloads at Nolo.com. Legal Encyclopedia Free at Nolo.com. Here are more than 1,400 free articles and answers to common questions about everyday legal issues including wills, bankruptcy, small business formation, divorce, patents, employment and much more...
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...Business Plan Background Jane and John had a good idea, a good sense of their market, and a good location. They were great salespeople, and yet they were not making a profit. The reason was that they did not plan their business all the way through. When you are serious about your business or when a lot of money of your own or someone else's is at stake, creating a business plan is perhaps the most critical activity you can undertake. The plan is important, but what is even more important is the understanding you get from the planning process. The following pages will help you understand the thinking behind business plans and how to make and present your own. A business plan is a document designed to detail the major characteristics of a firm--its product or service, its industry, its market, its manner of operating (production, marketing, management), and its financial outcomes with an emphasis on the firm's present and future. There are two circumstances under which creating a business plan is absolutely necessary. One is when outsiders expect it. This is called external legitimacy. Creating a business plan is the acknowledged best way to build external legitimacy for your firm. When you are seeking outside support--whether financial or expert--you do a business plan to signal your professionalism and how serious you are about the business. Investors, whether they are venture capitalists, informal investors (called angels), bankers, or your two great aunts, are going to expect...
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...Marketing Plan- Your T-Shirt! Every business must start at the bottom before they become successful. One of the first ways a business must work on becoming successful is coming up with a business plan. By preparing a business plan, a company will not only have an outline as to knowing who their target audience will be and what kind of funds will be needed for the business, but it will help the business keep track of the progress they made with the building of an empire. According to the journal entitled Starting a Business from Home, it discusses why it is important to have a business plan. The article states “As most businesses start without a business plan you could be forgiven for believing that preparing one is a luxury you can live without. Time is short and it surely more important to find some customers and get selling. Beguiling though this may sound the statistics is against you. According to research carried out at Cranfield School of Management, over 70 percent of the fastest-growing and most successful businesses started out with a written business plan.” (Barrow, 2008). This business entitled Your T-Shirt! A business plan must be created in order for the business to become successful. Your T-Shirt! Is a new business venture which allows people to design a t-shirt any way they would like. The customer can design the front and back of the shirt. Your T-Shirt! Not only provides the experience of designing your own shirt, but it also allows the customers...
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...An executive summary summarizes, or reviews the main points of, a longer document or report for a reader that does not have time to read the entire report. An effective executive summary analyzes and summarizes the most important points in the paper or report, and will often make a recommendation based on the analysis. Executive summaries are “stand alone” documents that are almost always read independently of the reports they summarize. When preparing to write an executive summary, ask yourself the following questions: * Who will read your executive summary? Sometimes your executive summary may have an “intended” audience: your professor might require you to write it for a CEO, department head, or supervisor, for example. On other assignments, your audience won’t have a specific identity, but always keep in mind that the reader of an executive summary needs to know all of the important information in the main document without reading the actual document. Even if you know that your instructor will be reading everything that you submit, write the executive summary as a “stand alone” document. * What is the main document’s main topic, theme, or idea? Most reports have a “thesis” or central point that they are seeking to communicate. Try to sum this up in two or three sentences. If you are having trouble with this, imagine that someone has asked you, “what’s this report about?” and that you have to explain it in only a few sentences. Once you’re able to say what the main...
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...N. Williams Business Plan Case Study MGT/300 Marilyn Pike December 12, 2011 In business having a written plan is the key to the success of the business. When an individual is able to provide a proposal for the business it shows investor that they are serious about the business. The business plan will speak for the individual far better than they would be able to verbally. Kurt and John are individuals that want to launch a magazine in Eastern Europe. The business idea is a sound idea however Kurt and John are unsure if the current business plan that they have will spark the interest of any investors. Kurt and John are looking for some assistance with the business plan how they can improve the one that they currently have. Business Plan Outline When creating a business plan there a number of things that need to be included in the business plan to insure the success of business. The first thing that needs to be included is the executive summary. The summary will be an overview of the intents of the business. The executive summary basically is a short version of the business proposal. The executive summary should be informative; generally when investors look at a business plan the first thing that is read is the executive summary. Investor normally can tell from the summary if they are interested in the business. In the Kurt and John Bauer case they would need to include how they want to launch a business in Eastern Europe and the different strategies plans for an international...
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...UNCTAD/ITE/IIA/5 UNITED NATIONS CONFERENCE ON TRADE AND DEVELOPMENT How to Prepare Your Business Plan UNITED NATIONS New York and Geneva, 2002 Note UNCTAD serves as the focal point within the United Nations Secretariat for all matters related to foreign direct investment and transnational corporations. In the past, the Programme on Transnational Corporations was carried out by the United Nations Centre on Transnational Corporations (19751992) and the Transnational Corporations and Management Division of the United Nations Department of Economic and Social Development. UNCTAD seeks to create an enabling environment for international investment and enterprise development. Its work is carried out through intergovernmental deliberations, technical assistance activities, seminars, workshops and conferences. The term “country” as used in this study also refers, as appropriate, to territories or areas; the designations employed and the presentation of the material do not imply the expression of any opinion whatsoever on the part of the Secretariat of the United Nations concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. In addition, the designations of country groups are intended solely for statistical or analytical convenience and do not necessarily express a judgement about the stage of development reached by a particular country or area in the development process. The...
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...Ten things to ask yourself before you start a business Step One: The Idea Before you start a business, you need a good idea…Let's face it, the single most important step in creating a business is the idea. After all, a good idea can make a company millions or even billions of dollars, while a bad idea can lead it to bankruptcy. And without an idea, you can't create a business. So it's time to start brainstorming. Think up that next million-dollar idea. If you're stuck and can't think of anything, here are some questions to ask yourself to help you out a little: What are my interests? Get out a sheet of paper and start writing down some things that interest you. Are you good at sports? Do you like managing other people's money? Are you good with computers? Do you like pets? It always helps if you start a business in a field that interests you. That way when you're spending your time working on it, you'll have so much fun that you don't even think of it as work. For example, I enjoy money-related stuff. But once a week, I'm required to mow our lawn since I'm the "man of the house". Some of the neighbours need their lawns mowed too. However, because it doesn't interest me, I probably shouldn't start my own lawn-mowing business. If I had some money, what would I buy? Try to think of something that you think would be cool to buy. It helps if there isn't already something similar out there. If you think something is cool, there is always a chance that...
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...Business Planning I. Introduction A business plan is a formal document indicating a set of company goals, the plan for achieving those set goals and a description why the management believe that those goals are attainable and etc. Its primary value is to evaluate the viability of the potential projects and to analyze the business prospects. It may also contain background information about the company such as mission, vision and how suitable and feasible the project is, to the company. Business plans may also target changes in perception and branding by the customer, client, taxpayer, or larger community. A business plan will be useful to a company in many ways. Firstly it will clearly identify and focus the company objectives using suitable information and analysis. Also it can be used as a selling tool when dealing with lenders, investors and banks. A business plan is also a road map that provides directions so a business can plan its future and helps it avoid bumps in the road. The time you spend making your business plan thorough and accurate, and keeping it up-to-date, is an investment that pays big dividends in the long term. Business planning is very significant because it is the first step toward success in your business venture. From obtaining funding to hiring employees to planning for expansion, a business plan can be your guide to keeping your business on track. Your business plan can keep you focused on your goals and keep you moving forward. ...
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...Business Case Research Paper IST 7020 Analysis, Modeling and Design Wilmington University Business Case Research Paper Business Case A business case is a document which is used to help in starting a task or a project. It can be in any format of text, presentation or a discussion. A basic justification to implement the given task can also be called as a Business Case. Typically, a Business Case would be documented for future reference or sometimes stated orally for better understanding. It usually depends on the business ideology and its practical implementation(TechTarget, n.d.). Before thinking of building a business case, an individual should understand thoroughly the core of the project. It may take huge efforts in achieving this goal but a rough estimate of the same would be beneficiary(TechTarget, n.d.). Example: If the manager of a sunglasses store notices that the business is very slow in the winter, he can tell the owner by preparing a business case for store renovation in winter with winter stuff along with the sunglasses. It might create some good business(TechTarget, n.d.). Method in developing business case: * Complete Overview and Thorough Analysis: While submitting a business case, the analysis done should be covered all around in order to achieve a better result of the Project and a feasible Solution to overcome the same(TechTarget, n.d.). * Validating if the business case built is actually stating the exact problem and thereby resolving...
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...course is designed to help students develop effective written implementation plans for new business ventures. It deals with the critical decisions and actions that entrepreneurs must make in both planning and executing new ventures. Prerequisites: None. Corequisites: None. Other Requirements: Graduate Standing. Primary Learning Outcomes Global Goal. To identify and manage the activity sequences in executing plans for new ventures. Instructional Objectives. Primary learning outcomes are: • Ability to identify, schedule, and execute the activities needed to create a new business • Skill at assembling the human, material, financial, and other resources needed for venture initiation • Capacity to engage in experiential learning and adaptation throughout the venture initiation process • Competence in working well with others, such as peers, team members, and advisors Course Materials Required Materials: Barringer, B. (2009). Preparing effective business plans: An entrepreneurial approach. Upper Saddle River, NJ: Pearson Education. Subscription to the Wall Street Journal “PERT.” http://www.netmba.com/operations/project/pert/ Detailed instructions and learning aids, available on Blackboard. Grading Activity Points Team Activities: 500 Feasibility Analysis 50 Business Plan 50 Implementation Plan 50 Strategic Plan 50 Investor Business Plan 50 Investor Presentation 50 Individual Contribution 200 Individual...
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...Writing your first business plan • Writing your first business plan The best managed businesses see planning as a continuous activity in which they set both long-term and short-term objectives. Having a plan should not be considered a straightjacket, but as a way of ensuring that everyday activities happen in a structured way. Well managed businesses will see a plan as a framework providing the ability to be flexible and responsive when opportunities arise, without being blown totally off course. Knowing that the bulk of your activities are performing according to plan will give you the freedom to explore those opportunities. Regular monitoring of how a business is performing is also important to determine if goals and objectives are being met. Surveys of small and growing businesses suggest that those who plan are more likely to make a higher profit. Ideally, you should write down the results of your planning process - though you may find that your plan is best summarised as a list of key objectives together with a budget. There may be occasions, however, when you have to explain the plan to a third party in order to demonstrate a proposed course of action for the business. This is particularly so if you are about to start in business and are seeking financial support. When a business is on top of its planning, it becomes a very straightforward process to summarise the different elements into a written plan. In the same way that a balance sheet gives a snapshot of the...
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...4.0 BUSINESS GROWTH STRATEGY 4.1 How and Why Vida Beauty Adopt This Growth Strategy First of all, growth strategy refers to an organization substantially broadens the scope of one or more of its business in terms of their respective customer group, customer functions and alternative technologies to improve its overall performance. Then, in developing growth strategies for growth firm there are two strategies which is internal growth strategy and external growth strategy. Internal strategy involves efforts taken within the firm itself. Then, for perform internal strategy they need to create new product development, other product related strategy and international expansion with the purpose of increasing sales revenue and profitability. External strategy is relying on establishing relationships with third parties such as mergers, acquisitions, strategic alliances, joint ventures, licensing and franchising. In our opinion, Vida Beauty use internal strategy to make sure that the companies become a growth firm and expansion. In internal growth strategies the distinctive attributes of internally generated growth is that a business relies on its competencies, expertise and the employee also. In addition, internally also called as “organic growth” because it does not rely on outside intervention. Organic growth is growth that comes from a company’s existing business as opposed to growth that comes from buying new business. Besides that, it also the process of business expansion due...
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...Business plan models Name: Institution: Class: Instructor: Date: Question 1 Business plan models are very crucial in any business organization. This is because they help the entrepreneur to outline what it is required to have a successful business. Here we discuss four different business plan models in the food industry. Each business plan model is different and designed to suit the type of business that one needs to start. The four business plan models that I am going to review are catering and ballroom rental business plan, catering business plan, non- profit food bank business plan and bakery business plan. These four business plan models are similar but they differ in different ways to suite the targeted market. One of the things that is evident in the four models is that they are all aimed at making profit. This is because the main aim to start any business is for the profits. The other thing that is similar in the four plans is that they all aim at acquiring the largest market share in the industry. This is done by implementing ways and means of attracting and retaining customers that will enable them to achieve the largest market share. The other thing that is similar in the four business models is the cultures and the policies adopted i.e. to offer the best customer service. The other thing that is similar is the business strengths, weaknesses, opportunities and threats (Osterwalder & Pigneur, 2013). One of the strengths is that the four models that are in the food...
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